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How to Turn Social Connections Into In-Person Sales

Convince & Convert

Alix Hart , Brand Marketer at Best Buy , joins the Social Pros Podcast this week to discuss integrating social into all aspects of customer service and battling the “showroom” effect as a brick-and-mortar retailer. The RSS feed is: [link]. The company’s fluency in social media drove holiday sales in 2012.

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New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search

NuSpark Consulting

So I was reading with some interest the 2012 B2B Marketing Benchmark Report from Marketing Sherpa because I always like to see B2B marketers’ top challenges in their businesses, which not surprisingly, is generating quality leads. Writing Effective Ads that Generate Leads. 78% of their biggest challenge is generating quality leads.

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Lessons From the Best Marketers of the 2012 Inc. 5000

Hubspot

This week, Inc.com announced the 2012 Inc. To shed light on the impact inbound marketing has had on the growth of these companies overall, we took a look at the marketing effectiveness of all 5,000 companies via our free marketing evaluation tool, Marketing Grader, and the results were fascinating! Needless to say, we're pretty pumped.

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How to Run a Social Media Contest That Gets Tons of Engagement (11 Contest Ideas)

Hubspot

The most common and effective way of managing Facebook contests is by using third party apps — some good ones are ShortStack , Woobox , and Offerpop. June 26, 2012. Consider a Hashtag or RSS Feed to Filter Submissions. So in addition to the hashtag, try filtering with an RSS feed. Make Use of Third Party Apps.

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Top Social Media Measurement and Tracking Tools

Online Marketing Institute

RSS Feeds. --> --> Bookmark FOLIOMag.com. MediaNext 2012. 07/25/2012. Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue. Digital Magazines 2012. MediaPRO Community.

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20 Simple Ways to Boost Blog Subscribers

Hubspot

Display a clear call-to-action module to subscribe to your blog, along with an RSS subscription button and a simple, one-field email opt-in form near the top of your blog -- above the fold. Just as with any effective call-to-action , you need to clearly demonstrate that value of subscribing to your blog. 19) Do a Paid Push.

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20 More of the Best Twitter Tips, Tactics and Tools of 2012

Webbiquity

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. Most effectively use Twitter advertising?

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