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26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions

KoMarketing Associates

Examples include conversational search and more specific brand / name-based queries. This video defines what the framework of what constitutes a paid link, including the obvious (like outright solicitation) and not so obvious examples like paid endorsements, gifts versus loans, and other questionable compensation or exchange scenarios.

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9 Brands With Brilliant Facebook Marketing

Hubspot

There have been a lot of questions about Facebook lately: Are people still using it? With over 1 billion active users, it’s safe to say that Facebook is alive and well. There are tons of other rising social networks out there, but let’s be honest, Facebook really was the game-changer (sorry Myspace!). Is it on the decline?

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3 Life and Marketing Success Resolutions for 2019

Content Marketing Institute

This is what I call your content tilt or differentiation point. Let me give you an example … email. Now, I’m not saying you shouldn’t watch TV or YouTube videos or surf Facebook. So we set the goal to be the world’s leading educational resource for content marketing to solve those audience issues. It’s not big enough.

Planning 102
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10 Ways to Segment Your Donors to Improve Fundraising Effectiveness

Hubspot

There is plenty of recent evidence showing that donors are looking for differentiated, personalized, and unique communications. For instance, the 2013 Blackbaud Online Marketing Benchmark Study for Nonprofits found that " response and clickthrough rates in nonprofit email campaigns declined by 16% and 18.7%, respectively, from 2012. "

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Battle of the Brands: Which Famous Rival Company Has Better Marketing?

Hubspot

When competing brands continually pour resources into driving awareness around a particular product or service, awareness around that product or service goes up. Lots of food pics on both Facebook and Twitter. In contrast, McDonald''s seems to put more emphasis on culture and happiness in their Facebook and Twitter feeds.

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How to Stalk Your Competitors in Social Media (So You Can Crush Them)

Hubspot

Fast forward to today, and a whopping 90% of US marketers claimed social media as part of their marketing strategy in 2012. I know Woody Allen said 80% of success is just showing up, but if everyone's already nailed the showing up part, it's no longer much of a differentiator. Are there more on, say, LinkedIn than Facebook?

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How To Improve Customer Focus: 6 Tips and Strategies

Salesforce Marketing Cloud

What are some examples of a customer-focused organization? The company launched in 2011, receiving a major boost in 2012 when a YouTube video starring co-founder Michael Dubin went viral. For example, you may believe focusing on a product’s high-tech specifications is the best way for a sales representative to seal a deal.