Customer Experience Matrix

FEBRUARY 6, 2013

I’ve just finished the latest update of our B2B Marketing Automation Vendor Selection Tool (VEST), available on the raabguide.com Web site. The VEST is our evaluation of industry vendors, aimed primarily at companies choosing a marketing automation system. We use two methods: Vendor revenues.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Forecasting 120

ANNUITAS

JANUARY 4, 2012

Although there are five, I’m hoping that each B2B marketer should resolve to focus on at least one for 2012. Usually, I don’t have a need for their product or service. If this is still the marketing and sales approach for your organization, you should resolve to stop it in 2012.

Work Management 100

Work Management B2B Marketing Marketing Management Planning 100

Webbiquity

FEBRUARY 26, 2013

Two common business terms combined describe the an increasingly popular outreach tool: marketing automation. According to marketing research firm Raab Associates , the marketing automation system industry will reach $750 million in 2013, growing 50 percent from 2012. What is Marketing Automation?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Marketing Management 100

Customer Experience Matrix

AUGUST 1, 2012

I’ve gotten used to thinking of the B2B marketing automation industry as entering a consolidation phase, during which a handful of dominant vendors emerge and small vendors drop away. It's only in the later stages of consolidation – after crossing Geoffrey Moore’s chasm – that the dominant vendors really take control.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation B2B Marketing 120

Customer Experience Matrix

FEBRUARY 1, 2012

I released the 2012 edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report today, an event that deserves more hoopla that I’ve given it. The VEST provides by far the most detailed, objective information available on industry vendors. So we’ll exclude them from further analysis.

Marketing Automation Services 120

Marketing Automation Services Marketing Report Marketing Automation Automation 120

Vidyard

JULY 2, 2015

According to Nielsen, digital video viewing among adult audiences has more than doubled—from 13 minutes per day in 2012 to 27 minutes per day in 2014. Marketers, take note. If video is not already a part of your digital marketing strategy, now’s the time to jump on board and grab ahold of some of that 2%.

Marketing Automation Services 51

Marketing Automation Services Marketing Automation Automation Video Marketing 51

Customer Experience Matrix

AUGUST 23, 2012

This group had about 1,400 clients in mid-2012, generating an estimated $85 million in revenue. The non-specialist vendors such as IBM Unica and SAS, are not included in these figures but also have significant revenue in this segment. This is 5% of industry installations and 25% of industry revenue.

Eloqua 120

Eloqua Marketing Automation Services Lead Ranking Enterprise Management 120

Customer Experience Matrix

AUGUST 29, 2013

My discussion last week of Infer , Mintigo , and Lattice Engines raised the question of what other B2B data vendors might be considered Customer Data Platforms. It’s easy to exclude companies that provide basic B2B lists ( D&B , Data.com , Netprospex , ZoomInfo , etc.) since they’re clearly in a different business.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Ideal Customer Profiles 120

KoMarketing Associates

DECEMBER 8, 2015

Based what we’ve seen, experienced, and reported on, here are insights from over 50 surveys and benchmark reports, organized by overarching theme, we recommend for review, in preparation for developing B2B marketing budgets and program goals for the new year and beyond. Demand Generation. Content Marketing. source ). >.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

ANNUITAS

MARCH 20, 2014

The head of marketing operations is typically the de facto owner of the technology stack today @chiefmartec #marketingopssummit. RT @bkardon What happens to >1000 marketing software companies? Marketing needs to own their tech strategy. An MAS platform. Are 1000+ marketing technology vendors sustainable?

Work Management 100

Work Management Marketing Management Marketing Automation Services Demand Generation 100

Adobe Experience Cloud Blog

OCTOBER 18, 2012

by Jon Miller Marketing automation is a technology that streamlines and automates marketing tasks so companies can increase operational efficiency and grow revenue faster. In other words, companies don’t buy marketing automation to automate their marketing. Measure and prove marketing ROI.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation ROI Automation 48

ViewPoint

MAY 29, 2012

The new demand waterfall recognizes several new sources of opportunity: inbound AND outbound, rep generated, multi-touch nurture programs. True demand generation health is all about balance (it is not all inbound and not all outbound). On demand webinars perform 5 times better than live events.

Multi-Channel 120

Multi-Channel Demand Generation Agencies Class Webinar Metrics 120

ANNUITAS

MARCH 11, 2014

Should the marketing technology stack be led across the business? Should it be strategically managed across marketing, IT, and the C-Suite? It’s clear that marketing wants to own their technology stack. 45% want to enable marketing employees to operate data and content without IT. So what is the answer?

Work Management 100

Work Management Marketing Management CMS Development Planning 100

NuSpark Consulting

DECEMBER 31, 2011

Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. Those objectives include revenue, market share, branding, and lead generation objectives.

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

Adobe Experience Cloud Blog

SEPTEMBER 28, 2012

by Dayna Rothman IDC recently released their 2012 CMO Advisory Service Best Practices Series: Realizing the Vision of the 21st Century Lead Management. Service oriented: patient, great communicator, executive facing, customer focused. Automation: an understanding of CRM and marketing automation applications are critical.

Work Management 48

Work Management Marketing Management Lead Management De-duping 48

NuSpark Consulting

APRIL 26, 2012

I understand the importance of a sound media, social media, conversion and content strategy that generates quality leads until they are sales-accepted. My alliance, Frank Donny of Marseli, understands the principles of demand generation, lead management, and pipeline optimization. From there, the Marseli services take over.

Top of Funnel 100

Top of Funnel Marketing Funnels Work Management Sales Qualified Leads 100

NuSpark Consulting

APRIL 13, 2012

Nowadays there are hundreds and hundreds of online tools and platforms that assist us in generating, converting, and nurturing leads into sales. So let’s review the tools needed to manage an inbound marketing and conversion optimization campaign. Here’s the link to the digital media research tools.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

Directive Agency

FEBRUARY 22, 2019

Database marketing is a methodical approach to the gathering and processing of consumer data that is stored and maintained in a company’s database. Strategically, in conjunction with PPC advertising platforms, this information can be analyzed and used to create a personalized experience for existing customers, as well as new prospects.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Engagio

MAY 22, 2017

In 2006, SiriusDecisions introduced their revolutionary Demand Generation Waterfall, which defined the stages B2B orgs use to measure and optimize demand creation. As the market evolved, so too did the thinking about how to go to market. Over the next five years, the market continued to evolve.

Lead Ranking 85

Lead Ranking Demand Marketing Qualified Leads Account Based Marketing 85

ViewPoint

OCTOBER 10, 2011

Debbie Qaqish is Principal Partner and Chief Revenue Marketing Officer for demand generation agency, The Pedowitz Group. A nationally recognized thought leader and innovator in revenue generation, Qaqish has over 30 years of experience helping organizations connect marketing to revenue. But all is not lost.

CMO 120

CMO Marketing Automation Services Disintermediation Demand Generation Agencies 120

ANNUITAS

OCTOBER 17, 2010

We are pleased that we were able to catch-up with Andrew Gaffney, Editor-In-Chief of DemandGen Report, an on-line publication that covers B2B marketing and the marketing automation space. In this role, Andrew is continually speaking with vendors, analysts and end-users.

Marketing Automation Services 100

Marketing Automation Services Demand Marketing Management Web 2.0 100

Marketing Insider Group

DECEMBER 22, 2014

Maybe the coming year is the year when brands start to “market like the year we are in” as Gary Vaynercheck has eloquently said. So content will become targeted and more personal! Content marketing will take a seat at the table, with budget and someone with authority to drive strategic content programs.

Paid Search Agency 100

Paid Search Agency Budget Programs Mobile Advertising Banner Ads 100

Digital B2B Marketing

FEBRUARY 13, 2012

Purchased through modern media platforms, that would require winning 105 billion auctions, and participating in far more. Marketers are ready to use data. The emergence of marketing automation in the last three years illustrates how marketers are using data to empower marketing.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Ad Exchange Paid Search Agency 100

Online Marketing Institute

NOVEMBER 28, 2012

MediaNext 2012. Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. 11/27/2012 -15:36 PM. Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company.

B to B 40

B to B Paid Content Social Media CMS Development 40

Customer Experience Matrix

JANUARY 31, 2014

Last week’s post looked at newer marketing automation systems that focused on small businesses. The general notion is that small businesses are finding existing marketing automation products too hard to use and would be happy with something simpler, especially if it costs less. Here are a few options. per month.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

Webbiquity

SEPTEMBER 10, 2012

Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family. ” She was named B2B Magazine’s 2012 Digital Marketer of Year.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family. ” She was named B2B Magazine’s 2012 Digital Marketer of Year.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Hubspot

DECEMBER 4, 2012

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. In 2012, the world of marketing underwent some major changes. Just a few, short years ago, marketing automation was the must-have on every marketer's wish list.

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

Hubspot

APRIL 8, 2013

I think the most difficult challenge we faced was realizing we were operating as a commodity service provider with no market positioning to get us out of it.”. So Weidert committed to change the way they sold their services, and was determined to take a more inbound approach to it, instead. Commit,” explains Linnemanstons.

Demand Generation Agencies 28

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 28

KoMarketing Associates

JULY 2, 2014

As more people turn to online services for entertainment, education and music, Avangate has conducted a survey to gauge their actual influence. adults questions pertaining to their online services use, as well as their product use. Services are being productized and are now more accessible and easy to consume.”.

Marketing Automation Services 120

Marketing Automation Services Work Management Demand Generation Agencies Marketing Management 120

Content Marketing Institute

DECEMBER 11, 2018

In 85+ Predictions on Content Marketing in 2019 , you’ll see thoughts from experts on the role new technologies like AI and voice response will play in our content strategies; how our usage of techniques like email, video, and social media might shift; which storytelling formats and platforms will drive our audience’s conversations; and lots more.

Content Marketing 109

Content Marketing Storytelling Content Paid Search Agency 109

Ledger Bennett

SEPTEMBER 25, 2018

Demand Planning – Ensures activity will drive results set to meet targets. Demand Waterfall Diagnostics – Figures out the weakness in the current structure and suggests improvement. 2 The Rearchitected Demand Waterfall®. 3 The Demand Unit Waterfall®. These are your Active Demand. Five things V.3

Lead Ranking 45

Lead Ranking Top of Funnel Demand Marketing Qualified Leads 45

The Point

AUGUST 6, 2012

Last week I attended (and was a presenter at) the Seattle edition of Marketo’s 2012 Social Marketing Rockstar Tour , a roving conference/seminar series being held this summer in cities nationwide. Marketo bills the event as an opportunity to hear, learn, and share advice on B2B social media marketing strategy.

Marketo 100

Marketo Social Marketing Peer-to-peer Demand Generation Agencies 100

Adobe Experience Cloud Blog

MARCH 27, 2012

by Liz Smyth Fast forward to 2012, and the global economy is not faring much better. But while the economy has been standing still, there has been a surge in marketing creativity. That means getting the right tools in place to manage your leads all the way through the funnel – however long that process takes.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 48

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120