B2B Marketing Traction

JANUARY 3, 2014

Google’s algorithmic changes in 2012 and 2013 have been a big nod to substance. Create your Google+ Company Page. Google+ gained critical mass in 2012, and now has over 540 million users (as Kim Garst wrote in the Huffington Post , “Google+ FINALLY Hits the Tipping Point.”) Substance is king. SEO Is dead.

Planning 100

Planning Tactics Marketing Plans Trade Show 100

B2B Marketing Traction

MARCH 21, 2013

Penguin is the code name for a major Google search engine algorithm change that was first implemented in the spring of 2012, and it was designed to stop spammy practices perpetuated by the SEO bad guys.It There are some things you can do to clean up the mess your SEO company created. The effect of Penguin is plain and simple.

Work Management 100

Work Management Marketing Management Marketing Websites Planning 100

B2B Marketing Traction

JANUARY 8, 2013

What’s more, it’s not clear that paying the salary and benefits of a senior-level marketing executive is a requirement at all companies. Two I noticed in the past couple of years are The Rise of the Supertemp (HBR, May 2012) and The Disposable Worker (Businessweek, January 2010). Many recent articles address this trend.

Work Management 100

Work Management Planning CMO Marketing Management 100

B2B Marketing Traction

APRIL 28, 2014

B2B companies are getting traction on social media. Now I have to include SlideShare (acquired by LinkedIn in 2012), because this social media platform has exploded, with over 60 million users a month and 215 page views per month by the end of 2013. Then, use Facebook to bring out the human side of your company. SlideShare.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing & Strategy 100

B2B Marketing Traction

MARCH 27, 2009

Do you have a marketing plan for 2012? We’re marketing consultants who drive the right marketing results for B2B companies, including manufacturers, technology companies, service companies and ad agencies. Companies and organizations with: Flat or declining sales - we find new opportunities and tactics for growth.

Paid Search Agency 100

Paid Search Agency Planning Work Management Marketing Management 100

B2B Marketing Traction

APRIL 17, 2013

The survey, the 2012 B2B Marketing Benchmark Report by Optify, analyzed over 62 million visits and more than 350,000 leads from 600+ small and medium-sized B2B websites. And, make sure you have a good presence on Twitter – don’t be a robot like many B2B companies who get on Twitter and just spit out boring sales statements.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

B2B Marketing Traction

MAY 2, 2014

Now CMOs must learn and implement company-wide technology programs that heavily use technology. As of 2012, CMOs’ tenure grown to an average of 43 months. CIOs have been IT heroes, recognized for control and company productivity. In this highly visible role, CMO tenure was not very long.

Enterprise Management 100

Enterprise Management Work Management CMO Marketing Management 100