Industrial Marketing Today

DECEMBER 22, 2011

As we wind down 2011, this is a good time to review all the industrial marketing posts that I have published here and been viewed by you, my readers, during the year. Not all the posts were written in 2011, one was way back from 2008. Relevant Content Converts More Industrial Site Visitors into Sales Leads and Customers.

Marketing Analytics Tools 60

Marketing Analytics Tools B2B Thought Leadership Buying Cycle Thought Leadership 60

Industrial Marketing Today

MAY 22, 2012

I am seeing more and more manufacturers and industrial distributors using e-commerce as a sales channel for growth. According to a survey conducted in 2011 by BtoB and Rainmarker Systems, while only 35% of B2B marketers are involved with selling directly online, 58% of those companies have an increasing commitment to the channel.

Advertising Channels 60

Advertising Channels Cable BtoB Distribution 60

Industrial Marketing Today

OCTOBER 25, 2011

B2B and industrial marketers are usually tasked with two main responsibilities: Fill the top of the sales funnel (ToFU) with high quality leads. Maximize the middle of the funnel (MoFU) for converting more leads into sales opportunities. See my earlier post, “Inbound Marketing Must Set the Table for Industrial Sales.”.

Top of Funnel 60

Top of Funnel Marketing Funnels Content Marketing High Quality Lead 60

Industrial Marketing Today

MARCH 23, 2012

I am not so sure manufacturing companies are fully convinced that their website is a real sales tool. They are online doing a significant amount of their initial purchase-related research long before they will contact or engage with your sales team. Source: 2011 GlobalSpec Economic Outlook Survey).

Marketing Websites 60

Marketing Websites Marketing Budget Creation Budget Programs Marketing Proposals 60

Industrial Marketing Today

JULY 18, 2011

Outperformers are defined as manufacturers, custom manufacturers and wholesalers/distributors that experienced growth in the last half of 2010 and expect further growth by June 2011. Optimists are companies from the industrial sector that expect growth to happen by June 2011 even if their sales were flat or declined in the last half of 2010.

Marketing Websites 60

Marketing Websites Buyer Personas Customer Surveys Advertising Mediums 60

Industrial Marketing Today

MARCH 12, 2012

Whereas the study (2011 Social Media in Industry Survey) conducted by Semplice Industry Marketing states, “Of those who used Twitter in 2011, 78% found it somewhat to very useful.”. You are likely to turn off many in your social community if all you do is feed them a steady diet of sales messages.

Social Media 60

Social Media Tactics ROI Paid Search Agency 60

Industrial Marketing Today

AUGUST 11, 2011

They now find themselves in uncharted waters where they have to think of and appreciate marketing as something more than mere sales support. Entering new markets (49%) is cited as one of the top three areas where manufacturers and industrial companies will be spending more time and effort in 2011.

Word of Mouth 60

Word of Mouth Telemarketing Paid Search Agency Sales Qualified Leads 60