Webbiquity
DECEMBER 1, 2010
MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. Why would otherwise highly sensible, ROI-conscious marketers spend even more money on a tactic that they don’t believe works very well? You can download the executive summary for free (or pay $400 for the full report ). Share this on LinkedIn. Tweet This!
Convince & Convert
JULY 29, 2012
Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. click here to view and download the Social Media ROI Cookbook on Slideshare). If you’re looking to place blame for why you can’t measure social media ROI in your company, grab a mirror. Is social media ROI attainable?
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Industrial Marketing Today
OCTOBER 26, 2010
With the cloud of economic uncertainty still hanging over many industries, it is not surprising that B2B marketers are shifting their 2011 budgets more towards lower-cost inbound eMarketing tactics. MarketingSherpa asked more than 900 B2B marketers how they expected their marketing budgets to change for 2011.
Online Marketing Institute
FEBRUARY 22, 2011
What business marketing revolution is coming in 2011? So, we developed a list of our top B2B marketing predictions for 2011. Emerging Marketing’s 2011 B2B Marketing Predictions + Companies will continue to spend again. The focus on ROI that we’ve seen in 2010 will continue. What do you foresee coming?
Content Standard
MAY 8, 2018
But business rarely plays the long game; goals and KPIs are often short-term in a dash for content marketing ROI, and stretch goals don’t do much to encourage thinking about a five-year strategy. ” Does Chasing Content Marketing ROI Cause Long-Term Damage? What do you think it’s doing to your brand?
ClickZ
FEBRUARY 4, 2020
The struggle for advertising space continues, the price tag is going up, but the effect is wearing off. The struggle for advertising space continues, the price tag is going up, but the effect is wearing off. As said above, voice is an early platform, so it’s not likely to skyrocket ROI in the first place.
Marketing Insider Group
MAY 12, 2010
In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Assuming all of those activities are neatly in place, one of the most powerful ways to justify a marketing budget is through paid online lead generation and the ROI that follows. Because it is an easy metric to obtain.
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