article thumbnail

11 Indispensable B2B MarTech Solutions Cybersecurity Marketers Actually Use

KoMarketing Associates

Choosing the right stack of MarTech solutions can be a difficult task for B2B marketers, especially for those working in cybersecurity, who may have a more complicated sales cycle, changing regulations, and other obstacles. LinkedIn, Twitter. LinkedIn , Twitter. WordPress is my foundational platform for storytelling.

article thumbnail

2011 B2B Marketing Trends

Webbiquity

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. A slightly higher percentage of marketers than last year (41% vs. 39%) called “marketing to a lengthening sales cycle&# a top challenge. Share this on LinkedIn. That leaves only 20% of the market left to fight over. Post on Google Buzz.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Social Media Marketing: Focus on leads, not likes

markempa

As its name implies, it allows you to create a customized URL that tracks: Source – For instance, Twitter, Facebook, LinkedIn. Social media is like the John Stockton of Marketing: It’s the almighty assist to the sale,” she explains. MarketingSherpa 2011 Social Marketing Benchmark Report. TweetIt’s time to generate revenue.

article thumbnail

Sales Prospecting: Turning Nothing Into Something

Directive Agency

So with all of this being said, what is the best strategy for an SDR to turn nothing into something while simultaneously bringing the human aspect into their sales prospecting? In different industries, top-down selling can lead to more massive contracts, quicker sales cycles, etc. Now that’s a scary thought. .

article thumbnail

Sales Prospecting: Turning Nothing Into Something

Directive Agency

So with all of this being said, what is the best strategy for an SDR to turn nothing into something while simultaneously bringing the human aspect into their sales prospecting? In different industries, top-down selling can lead to more massive contracts, quicker sales cycles, etc. Now that’s a scary thought. .

article thumbnail

Marketing Attribution: Who Gets Credit For Marketing ROI?

Marketing Insider Group

In my B2B Marketing predictions for 2011 , I said that this would be one issue that finally made it onto the radar screen for marketing executives. Your time frame should be at least 3 or 6 months greater than your typical sales cycle. Follow me on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog.

article thumbnail

How To Shorten The B2B Buyer Cycle With Landing Pages

Marketing Insider Group

Because of these two things, in order to win a B2B sale you first have to build trust, demonstrate how reliable your product is, and show how it is suitable for the particular business you’re speaking with. This all means the B2B sales cycle is often very lengthy. Augmented Reality For B2B Marketing in 2011?"