Hubspot

SEPTEMBER 11, 2013

This article originally appeared on LinkedIn Today. It’s not a fantasy if you’re Bill Gates , you wrote this post , and you’re a LinkedIn Influencer. David Kerpen, and entrepreneur and author, has the most popular article on LinkedIn -- " 11 Simple Concepts to Become a Better Leader " -- which has been viewed 1.8 You post it.

Linkedin 28

Linkedin Clickthrough Thought Leadership Aggregators 28

Marketing Insider Group

JUNE 2, 2010

Some creative marketers call these lists suspects. Inbound marketeering requires 2 simple things: First you need to be found and that requires the basic techniques of understanding how prospects search and the keywords they use. Business Owners & Marketers need to understand their target audience before creating content.

B2B Marketing 100

B2B Marketing Top of Funnel Paid Search Agency Content Marketing 100

Industrial Marketing Today

MARCH 12, 2012

Whereas the study (2011 Social Media in Industry Survey) conducted by Semplice Industry Marketing states, “Of those who used Twitter in 2011, 78% found it somewhat to very useful.”. It is a lot easier to set up free Twitter, Facebook and LinkedIn accounts and use them to promote products and announce new ones.

Social Media 60

Social Media Tactics ROI Paid Search Agency 60

Adobe Experience Cloud Blog

APRIL 4, 2011

According to the “2011 Digital Marketing Outlook,” study conducted by the Society of Digital Agencies and Answerlab : 95% of survey respondents say they’ll be using social media this year—specifically their corporate web sites, Facebook, and Twitter. They want to come to somebody’s cottage, why not make it yours?

Marketing Prospects 48

Marketing Prospects Lead Ranking Planning Leads 48

Hubspot

OCTOBER 16, 2013

These companies just made some smart marketing decisions that led to some serious growth spurts along the way. Let''s take a look at some of the decisions that proved to be watershed for seven companies and led to major increases in traffic, revenue, and brand evangelism. In 2011, the social medium''s traffic grew 40x in six months.

Brand Identity 28

Brand Identity Branding Top of Funnel Practices 28

Hubspot

NOVEMBER 16, 2012

In terms of both department size and budget, Marketing is on the rise. Just take a look at how the size of business' marketing departments has more than doubled -- in fact, almost tripled -- since August 2011. And as the role of marketing grows, it also continues to evolve. Inbound Marketing Strategist.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Hubspot

NOVEMBER 24, 2011

As we gather around our Thanksgiving dinner tables and think about all we have to be thankful for in our personal lives, let's take an extra moment to reflect on all we should be thankful for as inbound marketers. We've covered some major marketing news stories on this blog during 2011. Why We're Thankful for LinkedIn.

Inbound Marketing 28

Inbound Marketing User-Generated Content Linkedin Twitter 28

Hubspot

AUGUST 30, 2011

Instead, we need to rely on cold, hard facts to guide is in the right direction toward inbound marketing success. That's why we've released our newest ebook to help you separate marketing fact from fantasy. Inbound Marketing. Fantasy: B2B companies don't need to waste their time on Twitter, Facebook & LinkedIn.

Top of Funnel 28

Top of Funnel Mobile Advertising Budget Programs Landing Pages 28

Marketing Insider Group

MAY 12, 2010

The article also refers to: The CMO Council ’s “State of Marketing” survey did not ask about click-throughs specifically, but found marketers worldwide were most likely to measure their campaigns through page views, registrations, and the volume and origin of site traffic. Augmented Reality For B2B Marketing in 2011?"

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Hubspot

JANUARY 4, 2012

So explain how this social network that no one seemingly wanted saw a 55% percent increase in traffic in the month of December , and now has more than 62 million users. Google+ and Facebook will remain an important part of the inbound marketing mix. Google is an awesome inbound marketer. Features Don't Matter.

Google 28

Google Work Management Marketing Management Social Networks 28

Online Marketing Institute

JANUARY 4, 2011

Promote and distribute your posts on to other social media platforms such as Facebook, Twitter and LinkedIn 29. On LinkedIn Make sure your Profile is public with Your Blog, Website and Facebook pages entered in your Settings (Profile Section) where you are allowed 3 website URLs 71. the traffic volumes are significant) 78.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Webbiquity

MARCH 26, 2012

Inbound Marketing: Unlock the content from your emails and social marketing by MarketingSherpa Blog. Observing that email marketing efforts often produce “a mountain of content, but little of it gets used for marketing,” Adam T. What is the best parka for sub-zero temperatures?

Optimization 100

Optimization Tips Work Management Lead Ranking 100

Hubspot

MARCH 21, 2012

Once you tie your customer relationship management (CRM) solution -- like Salesforce and SugarCRM -- to your inbound marketing software -- like HubSpot -- you can also close the loop between your Twitter marketing efforts and sales. Now there is a two-way communication between your marketing activities and sales results.

Twitter 28

Twitter ROI Marketing Management Marketing Analytics Tools 28

Hubspot

SEPTEMBER 26, 2013

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. So we thought it was time to create a blog post that could serve as an inbound marketing glossary.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Webbiquity

APRIL 18, 2012

Citing research showing that “Social media campaigns with a robust content marketing strategy provide approximately seven times the number of leads/conversions as a social media campaign without,” Chad Pollitt shows how content marketing positively affects conversion rates, SEO, referral traffic and branding.

Top of Funnel 100

Top of Funnel Tactics Content Marketing Tips 100

Scoop.it

MARCH 17, 2022

All major platforms support video content, even LinkedIn. And live streaming is commonplace in online marketing to drive audience engagement. The type of content you select depends on your marketing goals and your audience. This primarily comprises a high-traffic blog and large followings on multiple social networking channels.

Small Business Marketing 90

Small Business Marketing Webinar Metrics Top of Funnel Ad Building 90

Online Marketing Institute

DECEMBER 23, 2010

If you’re selling B2B products online, you can set up a shopping tab on your page to drive traffic to your e-commerce site and encourage viral sharing of your products. link] Top 5 Inbound Marketing Articles to Start the Week: Blogging Motivation | Best Traffic Tips [.] 4 Tips for B2B Marketing on Facebook [.]

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Convince & Convert

FEBRUARY 14, 2012

A 2011 study by the Center for Marketing Research at the University of Massachusetts Dartmouth researching social media usage by Inc 500 companies (who have a strong usage of social media generally) found that the use of blogging had dropped to 37% from 50% the year before. Google+ ranks at number 9. But Blogging Actually Works.

Lead Scoring 130

Lead Scoring Lead Ranking Paid Search Agency Thought Leadership 130

nDash

AUGUST 20, 2020

Blog posts are probably the most widely used content marketing format. As part of a content marketing strategy, blog posts are used to improve a website’s SEO ranking , drive traffic to a website, build trust with an audience, and address questions or concerns that arise at various stages of the customer lifecycle.

Top of Funnel 98

Top of Funnel Effectiveness Lead Ranking Content Marketing 98

SnapApp

APRIL 25, 2018

For an entire week in March, we dedicated 100% of our content to helping businesses learn about how they can optimize the buyer's journey with conversational marketing best practices. N andini's LinkedIn | B2B Copywriter & Product Marketing Consultant . . S ophia's LinkedIn | B2B SaaS Consultant. . Nandini Jammi.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

For an entire week in March, we dedicated 100% of our content to helping businesses learn about how they can optimize the buyer’s journey with conversational marketing best practices. N andini’s LinkedIn | B2B Copywriter & Product Marketing Consultant. S ophia’s LinkedIn | B2B SaaS Consultant.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Hubspot

MARCH 6, 2012

So to help prepare you, HubSpot and Who's Blogging What got in touch with 8 of the industry's best and brightest to get their take on some of the high-level issues social media marketers are facing. We asked them one question: What surprised you about social media in 2011, and how did it affect your planning for 2012?

Social Media 28

Social Media Media Social Networks Planning 28

Webbiquity

MARCH 25, 2014

discussions in relevant LinkedIn groups, trending topics on Twitter). For example, which gives the reader a more immediate and clear understanding of the trend in traffic growth on a b2b technology blog? You can share the link on your website, blog or social network or in your inbound marketing campaign on a landing page or in email.

Paper 100

Paper Marketing Automation Services Practices Paid Search Agency 100

B2B Marketing Zone Posts

DECEMBER 1, 2010

Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. There better be. Why not use it?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Webbiquity

FEBRUARY 7, 2011

How are marketers really using social media? Dan Neely discusses which social networking sites get the most attention from marketers (Facebook, Twitter, LinkedIn, no surprises there), how marketers can best use social media for branding and business development, and concerns about the use of social media in brand planning.

Social Media 100

Social Media Paid Content Tactics Tips 100

Hubspot

JUNE 17, 2015

Update old blog content and generate more traffic and leads from it in the process. Simply put, historical optimization means optimizing your "old" blog content so it's fresh, up-to-date, and has the ability to generate even more traffic and conversions than it already does. Great for us, right? Hang on -- it's great for you, too.

Optimization 28

Optimization Tactics Lead Scoring Lead Ranking 28

Hubspot

APRIL 5, 2013

In your sources report Identify which social networks are already sending you the most traffic, and then capitalize on them. Have access to all of this information will help you make better decisions on which social networks you spend your marketing time. 4) Schedule out social media updates.

Top of Funnel 28

Top of Funnel Buyer Personas Marketing Automation Services Long Tail Marketing 28

Hubspot

APRIL 19, 2011

4 Inbound Marketing Lessons from the Cupcake. Marketing Takeaway: As suggested by Prashant Kaw in “ Are All Your Referral Eggs in One Basket ” depending on one traffic source is really risky. It is important that you draw traffic in from a variety of sources. Free eBook: 2011 Facebook Marketing Guide.

Marketing & Strategy 28

Marketing & Strategy Youtube Hubspot Custom Publishing 28

Webbiquity

AUGUST 5, 2013

Facebook, Twitter and Google+ are the most popular social networks with search engine marketers. The second-most popular tier includes YouTube, blogging and LinkedIn. Marketers aren’t like ordinary people. (A Marketing Charts ). 64% use LinkedIn on a regular basis, while 55% say the same for Facebook.

Statistics 100

Statistics Social Media Social Marketing Paid Search Agency 100

Webbiquity

AUGUST 18, 2012

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Marketing Charts ). ” ( Ad Age ).

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

Hubspot

FEBRUARY 4, 2013

In August 2011, we did a round-up of the 23 best inbound marketing blogs on the internet. 39 Fantastic Inbound Marketing Blogs to Start Reading Today. A full service inbound marketing and branding agency, Adhere Creative's blog specializes in explaining branding and design from an inbound perspective.

Inbound Marketing 28

Inbound Marketing B2B Thought Leadership Advertising Agencies Marketing Budget Creation 28

Hubspot

FEBRUARY 4, 2013

In August 2011, we did a round-up of the 23 best inbound marketing blogs on the internet. 38 Fantastic Inbound Marketing Blogs to Start Reading Today. A full service inbound marketing and branding agency, Adhere Creative's blog specializes in explaining branding and design from an inbound perspective.

Inbound Marketing 28

Inbound Marketing B2B Thought Leadership Advertising Agencies Marketing Budget Creation 28

Hubspot

OCTOBER 9, 2012

Today, with the proliferation of new technologies, the ability to adapt to the rapidly changing marketing landscape is becoming increasingly important and necessary for business success. As Michelle Accardi-Petersen wrote in her 2011 book Agile Marketing , “the old integrated marketing methods don’t work. 2) Blogging.

Planning 28

Planning Web 2.0 Copyright Viral Marketing 28

Webbiquity

FEBRUARY 14, 2011

Bob Apollo suggests a three-phase plan to re-architect the sales and marketing process to better reflect today’s business buying process. The Truth About Inbound Marketing vs Outbound Marketing by Kuno Creative. 5 Steps to B2B Marketing Success by Everything Technology Marketing. .&# Tweet This!

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Ranking 100

Hubspot

JULY 17, 2012

To inbound marketers, all of this content probably seems pretty great -- but it also means it takes a lot of work to get your content to stand out in the crowd. Google+ launched business pages in fall of 2011, at which point Google+ usage picked up as brands started creating their own pages and building their following.

Social Networks 28

Social Networks Lead Scoring Lead Ranking Business 28

Hubspot

OCTOBER 18, 2011

Key Points from "Science of Inbound Marketing" Session. People hate outbound marketing (cold calls, spam, junk mail, etc.) This makes inbound marketing a much more effective, and cheaper way to reach people. So, if there's a blog article that mentions your company, help that article get traffic.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

Traffic numbers may have been down in August, but the quality of blog posts certainly wasn’t. So, here are the Best of B2B Marketing for August 2010 based on on social signals. Ten social media and technology mega-trends to watch - grow - Practical Marketing Solutions , August 10, 2010 I just read a fascinating (and lengthy!)

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40