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The 14 Best Content Planning and Research Tools

Webbiquity

Sample review: “Trello is a simple, yet effective project management tool following the agile development model. Sample review: “This is a very easy-to-use tool for brainstorming and creating mindmaps. Sample review: “Super user friendly, works perfect and is very affordable! Showcase reviews: Online Marketing Institute.

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New Research Finds the Curation vs Creation Sweet Spot

Convince & Convert

The data behind this analysis comes from a sample of customers’ activity on Argyle Social, a social media marketing software provider. The selected sample included more than 150,000 tweets and status updates from more than 1,000 Twitter, Facebook, and LinkedIn accounts between November 2010 and July 2011. of the time.

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Content Marketing: Connect the Dots and Drive Results

Writing on the Web

And then publish a lot of content in many different forms. So on Wednesday, April 20, 2011 at 5 p.m. Wednesday April 20, 2011, 5 pm ET. Here’s a sample of what you’ll learn: For example, your content should accomplish these 4 goals: Connect with readers right away (ask them about their problems or challenges).

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Busting Facebook’s Most Widespread Myth

Convince & Convert

For over a year, rumor has had it on the web that Facebook Page posts reach an average of only 16% of fans. Actually, Facebook itself started this rumor in February of 2012 at the Facebook Marketing Conference in New York. Let’s take a moment to look at the different forms of measuring reach on Facebook pages.

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Not Tracking Social Media ROI is Your Fault

Convince & Convert

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact.

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30 Brilliant Social Media Marketing Tips From 2011

Hubspot

With so many great social media marketing tips getting shared in the blogosphere, we wanted to pass along some of the best tips and ideas that came up in 2011. A study from Argyle Social shows that (in their sample) tweets with hashtags got 5% fewer click-throughs than those without hashtags. Source: Social Media B2B ).

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7 Inspiring Examples of Real-Time Marketing in Action

Hubspot

Based on research my colleague Jeremiah Owyang and I very recently jointly published , the new real-time marketing work cycle looks something like this: Real-time marketing demonstrably works -- not just in social channels, but across the marketing spectrum. Pepsi During Fashion Week 2011. Pretzel Crisps' "Social Sampling" Program.