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2011 B2B Marketing Trends

Webbiquity

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. Tags: Marketing Research Marketing Strategy Social Media Marketing 2011 b2b marketing benchmark report b2b lead generation email marketing generating PR buzz longer sales cycles marketing automation software MarketingSherpa telemarketing. Share this on Reddit.

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Webinar Replay: Six Funnel Focal Points to Finish 2011 Strong – Part 2

markempa

Tweet For proven approaches to drive the highest return on the money you’ve invested in marketing and sales this year, watch the replay of the second half of our webinar presentation, “ Six Funnel Focal Points to Finish 2011 Strong. ”. 51:15 – Sample feedback survey. Then offer four to five simple options to tell you why.

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The 14 Best Content Planning and Research Tools

Webbiquity

Sample review: “Trello is a simple, yet effective project management tool following the agile development model. Sample review: “This is a very easy-to-use tool for brainstorming and creating mindmaps. Sample review: “Super user friendly, works perfect and is very affordable! Showcase reviews: Online Marketing Institute.

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Promises and pitfalls of voice technology in marketing

ClickZ

Gamification and ‘send-me-a-sample’ campaigns. Last summer, DKNY held a similar campaign, offering perfume samples to users of Google Assistant or Amazon Alexa who asked a voice assistant for a sample. Yulia Ryzhikh is a Chief Marketing Officer at Just AI , who builds natural conversational experiences since 2011.

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Lead Gen Tactics from 4 MarketingSherpa Case Studies

markempa

But, if you have more time, or if one really strikes you, click on the link for the entire article and supporting creative samples. 150% increase in lead generation from 2010 to 2011. 1,500% ROI on SEO in 2011. 200% ROI on PPC in 2011. If you only have a few minutes, this post provides highlights from each case study.

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Number One Sales Priority for 2011: Show Buyers the Money

The ROI Guy

Improving sales’ ability to show benefits / value to prospects is the number one tactic to drive B2B sales performance in 2011, according to a recent survey by CSO Insights. The CSO Insights Sales Management survey for 2011 examined responses from sales executives at 850 firms.

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How Much Should Your Marketing Team Budget for 2021? [By Industry]

Hubspot

The amount of revenue businesses allocate to marketing has increased steadily over the past 10 years, with average marketing percentage of revenue landing around 13% in 2021 , compared to just 8% back in 2011. Take a look at that post to create a marketing budget that works for you — and use templates and samples to get you started.