Marketing Insider Group

JULY 21, 2010

While this study was focused on IT Buyers, the implications for the B2B Marketer should be relevant across the prospect universe no matter which industries you serve. In this post, I will provide an overview of the study and summarize the key actions you should take as a B2B Marketer responsible for driving leads for your business.

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

Marketing Insider Group

MAY 5, 2010

Over the years, I’ve used LinkedIn mainly and Twitter and Facebook recently to microblog and “status update&# my way to an online brand presence. And while we’re on this topic, here are 3 B2B Marketing Insider tips for this post: Set clear and concise objectives for your initiatives. Share your thoughts, post a comment.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

Marketing Insider Group

MAY 5, 2010

Over the years, I’ve used LinkedIn mainly and Twitter and Facebook recently to microblog and “status update&# my way to an online brand presence. And while we’re on this topic, here are 3 B2B Marketing Insider tips for this post: Set clear and concise objectives for your initiatives. Share your thoughts, post a comment.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

Marketing Insider Group

JULY 13, 2010

Business pros find value from social media channels in 3 main ways: to “Connect” on sites like LinkedIn and Facebook , to “Collaborate” on sites like Toolbox or the SAP Community Network (disclosure: I work for SAP) and to “Share” on sites like Twitter and Slideshare. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Webbiquity

JANUARY 28, 2011

Including Image Ads In Your Marketing Mix by PPC Hero. ET on Friday, January 28, 2011. A practical, real-world case study that steps through four key areas for improving quality scores: tightly-focused ad groups, relevant landing pages, using keywords in ad copy, and taking advantage of all keyword match types.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Marketing Insider Group

JUNE 18, 2010

If the objective of the ad buy is leads, then the media property should be able to assist you in driving the right message to their audience to identify relevant contacts for your sales teams. There are other traditional techniques that many B2B marketers can use to drive leads today such as telemarketing, blogs, and others.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Marketing Insider Group

JUNE 2, 2010

In contrast to traditional marketing methods that aim to increase sales or awareness through interruption techniques, content marketing subscribes to the notion that delivering high-quality, relevant and valuable information to prospects and customers drives profitable consumer action. Share your thoughts, post a comment.

B2B Marketing 100

B2B Marketing Top of Funnel Paid Search Agency Content Marketing 100

Marketing Insider Group

MAY 3, 2010

Trackbacks & Pingbacks How To Align Marketing With Sales | Digital Cocktail Click here to cancel reply. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Augmented Reality For B2B Marketing in 2011?" Share your thoughts, post a comment.

Planning 100

Planning Paid Search Agency Customer Satisfaction Enterprise Management 100

Marketing Insider Group

MAY 3, 2010

Trackbacks & Pingbacks How To Align Marketing With Sales | Digital Cocktail Click here to cancel reply. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Augmented Reality For B2B Marketing in 2011?" Share your thoughts, post a comment.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Customer Satisfaction 100

Marketing Insider Group

OCTOBER 14, 2010

Hard to execute effectively without blowing through your whole marketing budget. The answers are more relevant to paid search (Pay-Per-Click or PPC) but the keyword points can apply to organic (Search Engine Optimization or SEO) search as well. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

Marketing Insider Group

AUGUST 12, 2010

Marketing automation might be used to help setup triggers and automated touch points. Lead scoring is a key component so that once a lead meets a quality threshold, it is sent to sales with all the relevant history such as marketing tactics responded to, content viewed, solution interest, budget or timeframe.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Hubspot

JANUARY 19, 2011

Check Your Copyright Date - Nothing signals out-of-date faster than scrolling down a home page and seeing Copyright 2002, when it is 2011. A better solution is to make public relations part of your marketing mix and consider using a social media newsroom to make your media page a credible asset for customer acquisition.

Marketing Websites 28

Marketing Websites Copyright Press Public Relations 28

Hubspot

FEBRUARY 17, 2011

How social media is not just a one off campaign but a constant in your marketing mix. In other words there is more to social media than Facebook and Twitter and LinkedIn. Fan question: Mark Mathson asks "What social media marketing tool is necessity for every marketer?". Niche Communities Matter.

Communities 28

Communities Blogger Long Tail Marketing Work Management 28

QuanticMind

SEPTEMBER 20, 2023

A Snapshot of Snap’s Ups and Downs Since it arrived on the market, Snapchat has seen some serious ups and downs (welcome to the wild, wild world of social media !) Snap up Revenue with These Snapchat Advertising Tips and Strategies Let’s say you’ve made the decision to start working Snapchat ads into your marketing mix.

Advertisements 90

Advertisements Advertising Paid Search Agency Work Management 90

Webbiquity

OCTOBER 16, 2012

Marketing Pilgrim ). This means that more than 250 million tweets and 800 million Facebook status updates are now published every single day. 48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter. 90% of companies with 100 or more employees use social media in their marketing mix.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Convince & Convert

MAY 11, 2011

According to eMarketer , 29% of businesses plan to add social media tactics to their marketing mix in 2011, where only 22% of businesses are investing in SEO. Today, Facebook is the primary purveyor of social advertising for small business. According to eMarketer, last year Facebook grossed $1.86 Of that, $1.12

Twitter 116

Twitter Advertisements Advertising Mobile Advertising 116

Webbiquity

JANUARY 19, 2011

and 2) there are more ways for people to search than just Google and Yah-Bing (YouTube is now the second-largest search engine and Facebook SEO is its own emerging discipline). Andy Komack explains why business marketers should use Flickr, the social photo-sharing platform, what types of images to upload (e.g., Tweet about the video.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Biznology

FEBRUARY 23, 2015

They identified their target audience and monitored social media platforms for relevant topics and conversation. MAERSK : Danish shipping company Maersk first began using social back in 2011 to raise brand awareness, gain insight into the market, increase employee satisfaction, and get closer to its customers.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Hubspot

JANUARY 31, 2012

According to Compete , unique visitors to Pinterest.com increased by 429% from September to December 2011 , and the social network already boasts a user base of 3.3 Once you receive an invitation to sign up for Pinterest, you'll want to sign up through the Twitter option, not the Facebook option. Pinterest Etiquette.

Social Networks 28

Social Networks Curation Paid Search Agency Ideal Customer Profiles 28

Single Grain

JULY 5, 2023

Tips to Write the Most Effective Prompts Here are some tips for writing the most effective ChatGPT prompts to get the most accurate and complete answers for your marketing efforts: Be Specific: The more specific you are with your questions or prompts, the better GPT-4 will be able to provide a useful response.

Marketing AI 52

Marketing AI CMS Development Campaigns Planning 52

Full Circle Insights

NOVEMBER 25, 2020

As we steam forward into the 2020s, we wanted to put our spin on the top trends for digital marketing in the 2010s through the eyes of some marketing pundits. Data-Driven Marketing, Martech Opens Doors. Since 2011, marketing technology has evolved from a small group of vendors to a global $121.5 Got CMO Skills?

Lead Ranking 52

Lead Ranking Sales Management Marketing Attribution Enterprise Management 52

Webbiquity

JANUARY 26, 2011

Sutton reports on MarketingSherpa research showing that more marketers view SEO as “very effective&# than PPC at increasing brand/product awareness (42% to 34%), improving brand/product reputation (29% to 19%) and improving PR (27% to 6%). We’ll Stop Screaming “Relevance” When You Start Listening by Search News Central.

SEO 100

SEO Resources Tips Best Practices 100