Online Marketing Institute

AUGUST 14, 2011

This entry was posted on Friday, August 12th, 2011 at 5:08 am and is filed under Altimeter , Social Media Measurement. The more you share it, the easier it is for us to produce more. Read Susan’s post announcing this report. I’ll link to posts that add to the discussion below. Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Hubspot

JULY 6, 2011

The following is an adapted excerpt from our new, free ebook, " How to Use Twitter for Business: An Introductory Guide " for 2011. JournalistTweets: JournalistTweets is a free site that curates tweets from journalists and allows users to filter journalists on Twitter by industry. Download the full ebook here. Connect with HubSpot :

Twitter 28

Twitter Tips Ad Building Generation 28

Webbiquity

JANUARY 9, 2012

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. Twitter for PR and Media Pros.

Twitter 100

Twitter Tactics Tools Tips 100

Webbiquity

APRIL 18, 2012

Rebecca Lieb (again) provides valuable guidance on using content aggregation and curation for marketing, noting that producing engaging content is the top challenge marketers say they face in content marketing, but “The problem isn’t (having) enough content, it’s knowing what content merits time and attention.”

Top of Funnel 100

Top of Funnel Tactics Content Marketing Tips 100

Convince & Convert

JULY 13, 2012

It is about real timeliness and curating content in a feed. In 2011, Carnival, according to some brand reputation research from Harris Interactive , in 2011 Carnival was ranked the number two cruise line. In 2011, Susan G. To me, that’s the way you solve that problem. In 2012, it doesn’t rank.

Work Management 113

Work Management Enterprise Management Stats Marketing Management 113

SnapApp

AUGUST 31, 2017

As a content marketer at Clutch, I've done quite a bit of research on the public relations industry, including the components of a strong PR firm and the effect PR campaigns can have on consumer behavior. You can go back as far as Google’s ground breaking Zero Moment of Truth study in 2011. David Hoos.

Sales Management 112

Sales Management Paid Content Buy Top of Funnel 112

Content Marketing Institute

JULY 20, 2018

The NASCAR entertainment marketing group in Los Angeles, where Evan started with the company in 2011, also has a dotted line to the content team. NASCAR curated a video from a story on @DaleJr podcast & distributed on its channels. These connections help make sure content is integrated across the board. CarlaJohnson Click To Tweet.

Storytelling 58

Storytelling Advertising Agencies Broadcasting Distribution 58

B2B Marketing Zone Posts

DECEMBER 1, 2010

People are now curating lists of the most influential bloggers by Klout score. Is the era of PR over? Chris Koch , November 5, 2010 Among the many interesting ideas thrown around at ITSMA’s annual conference this week was that the era of PR is over. First, let’s define what PR means from the perspective of the customer (i.e.,

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Webbiquity

APRIL 6, 2017

According to Google Trends , the average number of monthly web searches for the phrase “social CRM” quadrupled from June 2009 to June 2011. ” — B2B PR Sense Blog. Showcase reviews: AppStorm, B2B PR Sense Blog. B2B PR Sense Blog. 28: The 21 Best Content Curation Tools. #29: 5) Pipedrive.

Marketing Automation Services 250

Marketing Automation Services CRM Marketing Management Tools 250

Webbiquity

JUNE 6, 2011

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. These men are indeed using Twitter to rewire and reorient the Web.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

SnapApp

DECEMBER 12, 2017

This maturity has led to a surge in adoption — B2B adoption grew by 1100% between 2011 and 2014 alone: . . Personalized content streams - marketers can now develop curated email sequences that link to content that's valuable to a specific individual, based on what s/he has viewed in the past. Kathryn Hawkins. Barbara Rozgonyi.

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

B2B Marketing Zone Posts

JANUARY 4, 2011

Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010. New Breed of Analysts - PR Meets Marketing , April 18, 2010. Is Content Curation an Easy Way for Content Marketers to Do More. 10 Winning B2B Marketing Habits to Adopt in 2011 – Part Two - Great B2B Marketing , December 28, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

Single Grain

OCTOBER 25, 2019

In the words of David Meerman Scott , who pioneered the term back in 2011: “Newsjacking is the art and science of injecting your ideas into a breaking news story so you and your ideas get noticed.”. Get the help of content curation platforms like Scoop.it and Quuu because they have the power to attract tons of relevant traffic.

Content Marketing 97

Content Marketing Planning Paid Search Agency Advertising Agencies 97

Hubspot

MARCH 21, 2016

I joined HubSpot in September 2011 as a blogger. Curated Collection Post. It's built in Microsoft Word, so you can easily adapt and customize as needed for your PR needs. At the time, I needed to know how to write and educate through my writing. Flash forward to today. To conquer lead gen, I mastered ebook production.

Template 28

Template Planning Content Marketing Work Management 28

Webbiquity

AUGUST 18, 2012

While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. Tumblr grew 900% in 2011 and now has 90 million users. And social media isn’t just about lead generation of course.

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

Moz

AUGUST 16, 2020

Links: As the scale of the web grew beyond user-curated directories, link-based algorithms for search began to dominate. In addition, In the Plex is an enjoyable book published in 2011 by Steven Levy. If you’re interested in the index everything era, you can read more of my thoughts about it in slide 47+ of From the Horse’s Mouth.

SEO 61

SEO Adsense Long Tail Marketing Marketing AI 61

Online Marketing Institute

DECEMBER 13, 2010

Brian Solis Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About The State of the Blogosphere 2010 December 13, 2010 View Comments The question we ask ourselves when examining the state of the blogosphere is whether or not the cup is half full or half empty?

Blogger 40

Blogger Curation Contingency Planning Classified Ads 40

Webbiquity

APRIL 9, 2012

In just a few seconds, I discovered that a recent post I wrote on social media storytelling for PR reached 56,689 people via 25 tweets—over 10,000 people just through Jim Dougherty. Which Twitterers exposed it to the largest audience? Find out in a snap with TweetReach. TweetStats.

Social Media 100

Social Media Marketing Automation Services Tools Media 100

Convince & Convert

SEPTEMBER 21, 2010

Not sure how to fix that, but contrast it with something like a MarketingProfs event (disclosure: client) where Ann Handley personally curates every session. Not sure how to fix that, but contrast it with something like a MarketingProfs event (disclosure: client) where Ann Handley personally curates every session.

Social Media 127

Social Media Media Paid Content Conference 127