Marketing Insider Group

JUNE 3, 2010

If we pay close attention to avoid the common mistakes, content marketing can drive leads that are more relevant, targeted and qualified than a traditional outbound push. If we pay close attention to avoid the common mistakes, content marketing can drive leads that are more relevant, targeted and qualified than a traditional outbound push.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

Marketing Insider Group

JUNE 24, 2010

Re-purpose existing content for mobile downloads. That Is A Lot Of Time Spent Online Using Social Media Internet Trends From The Web 2.0 Summit Augmented Reality For B2B Marketing in 2011? Augmented Reality For B2B Marketing in 2011?" Provide mobile view versions for all emails. Need to Drive Leads?

Web 2.0 100

Web 2.0 Paid Search Agency Peer-to-peer Buzz 100

Marketing Insider Group

DECEMBER 7, 2010

I’ve already published my B2B Marketing predictions for 2011 and while I think I captured a good mix of new and traditional issues, I realized that one thing was missing: a common theme. B2B Marketing Predictions For 2011 A B2B Marketing Manifesto? B2B Marketing Predictions For 2011 A B2B Marketing Manifesto?

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency B2B Marketing Social Marketing 100

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role? That sounds ominous.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role? That sounds ominous.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

OCTOBER 5, 2010

Related Posts: Marketing Leads: Quality Vs. Quantity How To Align Marketing With Sales The 4 Cs of Social Media B2B Marketing Predictions For 2011 Lead Generation Programs That Work About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Paid Search Agency 100

Paid Search Agency Planning Lead Qualification Lead Ranking 100

Marketing Insider Group

NOVEMBER 24, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 24, 2010 Subscribe A B2B Marketing Manifesto? Augmented Reality For B2B Marketing in 2011?"

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

JULY 6, 2010

But the same content will not always work in both mediums. Content strategy needs to be considered and offers may need to be adjusted. Registration-required content is not always viewed favorably by social respondents. Registration-required content is not always viewed favorably by social respondents.

Social Media 100

Social Media Media Burn Rate Web 2.0 100

Marketing Insider Group

NOVEMBER 11, 2010

I was truly impressed with the quality of the presenters and their content. Share: Read more from Social Media Blog , Blogwell , Marketing Innovation , Social Media , Social Media Campaigns 1 Comment Post a comment Trackbacks & Pingbacks BlogWell 2010: SAPs Social Media Strategy | SAP Web 2.0 Identify your influencers.

Web 2.0 100

Web 2.0 Paid Search Agency Customer Satisfaction Telemarketing 100

Marketing Insider Group

JUNE 2, 2010

Second, you need to have compelling content that meets the prospects needs. Wikipedia defines “ Content Marketing ” as: The creation or sharing of content for the purpose of engaging current and potential consumer bases. The days of sending a list of contacts to sales is over. Some creative marketers call these lists suspects.

Top of Funnel 100

Top of Funnel B2B Marketing Paid Search Agency Content Marketing 100

Marketing Insider Group

OCTOBER 26, 2010

Now I know that 2011 planning season is in full swing. Augmented Reality For B2B Marketing in 2011?" Maybe Marketing isn’t as bad a death or taxes but sometimes it feels like it. So how do we pull Marketing out of its downward spiral: the same way we deal with death and taxes. – we accept the reality and plan for it.

Planning 100

Planning Paid Search Agency Customer Satisfaction Web 2.0 100

Marketing Insider Group

JULY 1, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy July 1, 2010 2 Subscribe 8 Essential Social Media Resources Share Whether you are just beginning to dip your toes into the “social (..)

Social Media 100

Social Media Resources Media Web 2.0 100

Marketing Insider Group

MAY 18, 2010

While great content is extremely important, it is essential to use your blog, Twitter/LinkedIn accounts, and other social media tools (RSS syndication) to build a group of influencers that will amplify your content. Augmented Reality For B2B Marketing in 2011?"

Social Media 100

Social Media Social Marketing B2B Marketing Paid Search Agency 100

Marketing Insider Group

JUNE 9, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 9, 2010 Subscribe Social Media: The Journey Begins With You Share Great news, your boss has selected you to create and manage (..)

Social Media 100

Social Media Media Co-Registration Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 2, 2010

Share: Read more from Strategy B2B Marketing , Content Marketing , Inbound Marketing , Lead Qualification , Online Demand Generation Click here to cancel reply. Augmented Reality For B2B Marketing in 2011?" Share your thoughts, post a comment. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

B2B Marketing 100

B2B Marketing Planning Paid Search Agency B2B 100

Marketing Insider Group

SEPTEMBER 2, 2010

Share: Read more from Strategy B2B Marketing , Content Marketing , Inbound Marketing , Lead Qualification , Online Demand Generation Click here to cancel reply. Augmented Reality For B2B Marketing in 2011?" Share your thoughts, post a comment. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

B2B Marketing 100

B2B Marketing Planning Paid Search Agency B2B 100

Marketing Insider Group

DECEMBER 14, 2010

So as you finalize your marketing plans for 2011 , ask yourself if you have a solid business case. Augmented Reality For B2B Marketing in 2011?" But if you do, then you have not only proven the potential, you have also practiced how you will sell it to your organization. Or are you surviving and going with the flow?

Business 100

Business Peer-to-peer Web 2.0 Customer Satisfaction 100

Marketing Insider Group

AUGUST 26, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 26, 2010 Subscribe 9 Essential Social Media Resources Share Whether you are just beginning to dip your toes into the “social (..)

Social Media 100

Social Media Resources Media Web 2.0 100

Marketing Insider Group

AUGUST 19, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 19, 2010 2 Subscribe Life Is Short! Augmented Reality For B2B Marketing in 2011?"

Web 2.0 100

Web 2.0 Customer Satisfaction Telemarketing Lead Qualification 100

Marketing Insider Group

AUGUST 3, 2010

In the past I spoke about The 4 Most Common Mistakes in B2B Content Marketing and described the importance of understanding and analyzing keywords. These insights will guide the content you need to create for an effective campaign. As with organic search, social monitoring can assist with keywords, messaging and content direction.

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100

Marketing Insider Group

JULY 15, 2010

As well, we received a large amount of anecdotal feedback about how great the content was. My answer: spend your budget on great content that the market will value, then use low cost tactics like SEO, email and social media to push that content out. How to create valuable content on a small business budget?

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Scoring 100

The Effective Marketer

MARCH 7, 2009

Lisa Cardarelli, from Bayshore Solutions , had a more standard powerpoint and although some of the slides were tough to read (10 point font and 15 bullet points per slide), they were packed with good stuff based on a recent client they worked with and how they improved their pay-per-click (PPC) campaign. United States License.

Conference 100

Conference Social Media Work Management Marketing Budget 100

The Effective Marketer

FEBRUARY 15, 2009

Who in your industry is the king of PPC and SEO? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 What is the best ad campaign you’ve seen recently? United States License.

Work Management 100

Work Management Marketing Budget Marketing Automation Services Marketing Management 100

Marketing Insider Group

JULY 21, 2010

Title and topic of content influenced searches more so than content types. Organize your keywords, ads and content/landing pages based on the various buying stages. Focus on a great title, a strong value statement and clear summaries for your content and ads used in search. Augmented Reality For B2B Marketing in 2011?"

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

Marketing Insider Group

JUNE 11, 2010

Augmented Reality For B2B Marketing in 2011?"

Social Media 100

Social Media Buy Media Marketing & Strategy 100

Marketing Insider Group

SEPTEMBER 15, 2010

Content: in building strong customer relationships, you have to provide valuable information that meets your customer needs. In social media content is not necessarily about creating white papers or videos. And something that is often overlooked: simply sharing the valuable content of others. The reason is context.

Social Media 100

Social Media Media Customer Satisfaction Web 2.0 100

Marketing Insider Group

MAY 5, 2010

I know how to create content that people respond to. Share: Read more from Strategy B2B Marketing , Content Marketing , customer , Inbound Marketing , objectives , Online Demand Generation , Social Media Click here to cancel reply. Augmented Reality For B2B Marketing in 2011?" I like to write, I like to share.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

Marketing Insider Group

MAY 5, 2010

I know how to create content that people respond to. Share: Read more from Strategy B2B Marketing , Content Marketing , customer , Inbound Marketing , objectives , Online Demand Generation , Social Media Click here to cancel reply. Augmented Reality For B2B Marketing in 2011?" I like to write, I like to share.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

Marketing Insider Group

NOVEMBER 9, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 9, 2010 4 Subscribe Report: Blogs Are An Important Part Of The Marketing Mix Share The proof is in folks: blogs are an important (..)

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Marketing Insider Group

JULY 13, 2010

As user-generated content becomes a greater part of professional workflow, it is important for B2B marketers to understand not only where their customers are interacting, but also their motivations when they are consuming or participating in these communities. The study included 5-waves with over 3,000 professionals on Toolbox.com.

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? Follow these 6 Content Marketing Tips That Drive Leads.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Marketing Insider Group

AUGUST 24, 2010

Share: Read more from Social Media B2B Marketing , Content Marketing , Marketing Innovation , Social Media , Social Media Campaigns 3 Comments Post a comment Martine Hunter Aug 25 2010 Great post Brian. Augmented Reality For B2B Marketing in 2011?" I regularly participate in three or four chats a week.

Organization 100

Organization Planning Paid Search Agency Allocation 100

Marketing Insider Group

AUGUST 17, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 17, 2010 Subscribe What Is Marketing Acceleration? Augmented Reality For B2B Marketing in 2011?"

Top of Funnel 100

Top of Funnel Paid Search Agency Planning Budget Programs 100

Marketing Insider Group

NOVEMBER 4, 2010

and then provide targeted content based on that information. We have also had success with creating specific content around each step in the buy cycle on each landing page. It is so important to map content to the buyer journey. Augmented Reality For B2B Marketing in 2011?" But as you point out, the effort pays off!

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

and then provide targeted content based on that information. We have also had success with creating specific content around each step in the buy cycle on each landing page. It is so important to map content to the buyer journey. Augmented Reality For B2B Marketing in 2011?" But as you point out, the effort pays off!

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

OCTOBER 28, 2010

For example, effective demand generation with high quality content that meets customer needs will produce awareness and will drive consideration of your product. Pick your best content from this year along with your best media and plan to fund that to start. Augmented Reality For B2B Marketing in 2011?"

Planning 100

Planning Marketing Plans Work Management Budget Programs 100

Marketing Insider Group

DECEMBER 1, 2010

When we start with customer needs and pains and then craft solutions, offers, content and marketing programs towards the customers, our businesses will start to sustain growth. I especially was glad to see content programs listed under your insight-driven marketing comment. But strategy to achieve our business objectives!

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100