New Chart: Biggest Challenges Facing Email Marketing in 2011
Hubspot
JANUARY 4, 2011
Email marketing is tied to inbound marketing: inbound brings in the leads, email nurtures them and sends them back to the website or landing page which, in turn, offers valuable content that helps convert the lead into a sale. The issue is that the more targeted your email campaigns, the more content is required. Calls-to-action.
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