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Youth, Lead Quality, Social Selling, Inside Sales and Outbound Marketing

ViewPoint

Nick Stein, Vision Critical, Youth Meets Experience in Sales Force. Click to start video at this point —The young people entering the sales force are changing the dynamic between managers and their reps. Not so long ago, managers and their sales team were in one centralized location. That has pros and cons, Nick said.

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6 Great B2B Business, Marketing, and Strategy Books

KoMarketing Associates

Pink is an interesting look as to what actually makes the sale. Even though this book came out in 2011, its main principles still hold true today. B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More by Kipp Bodnar and Jeffrey L.

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Sales Best Practices include Marketing-Sales Alignment

NuSpark Consulting

I was reading with interest recently the results of a study from sales organization Miller Heiman called Sales Strategies for Thriving in a Post-Recession Economy, a 2011 Best Practices Study. The focus of the study was to determine what activities and approaches separated Word Class sales organizations versus the rest.

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11 Reasons Why Outbound Telemarketing Programs Fail

Marketing Insider Group

Rob and I support and have adopted what we call the “Tele-Web” concept of driving the most efficient leads for sales through pull-based inbound programs. Rob and I support and have adopted what we call the “Tele-Web” concept of driving the most efficient leads for sales through pull-based inbound programs.

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Marketing, Death and Taxes

Marketing Insider Group

It seems as if the lower our outbound marketing response rates get, the greater the number of emails, phone calls, pop-up ads and other interruptions we throw at our weary populace. I refuse to answer cold calls at work or home. Now I know that 2011 planning season is in full swing. As a consumer, I’m fed up.

Planning 100
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Confessions Of A B2B Marketer

Marketing Insider Group

Talk to sales to identify what kind of support they need from marketing in order to deliver their annual numbers. Well we need to focus on wringing out every lead and every deal from our funnels. We sent email and made cold calls. Not just a little more, we sent tons of email and cold calls and then we added even more.

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Sales Prospecting: Turning Nothing Into Something

Directive Agency

If you hold a marketing title, a sales title, heck if you hold a “ Galactic Viceroy of Research Excellence” title (real title at Microsoft), the likelihood of you being on a sales prospecting list is somewhere between 100% and definitely. Take Time to Get Personal in Sales Outreach . How Does Your Sales Prospecting Stand Out?