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B2B BloggingTrends in 2011

Ambal's Amusings

Business-to-Business (B2B) marketers are finding that publishing valuable and relevant content on their blogs and websites is a sure shot way to gather more leads. What do you see as key trends in B2B Blogging for 2011? If you’ve not started a blog yet, is 2011 the year to do so? Why or why not? Related Links.

B2B 100
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The Pond Just Got More Crowded: Google, Salesforce.com and Sequoia Invest in HubSpot

Customer Experience Matrix

Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com. This could be a real game-changer in the small business marketing automation landscape. It’s selling to small and mid-size companies and business-to-business marketers, who are just dipping their toes into marketing automation.

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Growing your business in a world without Google

Biznology

How much from Google? If you're like most businesses, you probably get a fair bit of your traffic from the Big G. Well, Google changes its search algorithm hundreds of times each year , on average more than once a day. Selling business-to-business? How much of your traffic comes from search engines?

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B2B Marketing Summit Shows Old Problems Persist

The Effective Marketer

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100
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Leapfrogging Social Media Stumbling Blocks

KoMarketing Associates

Facebook, Twitter, Google+, Pinterest—would they be using to engage with your company? Ask questions and anticipate their answers: Where is your audience gathering information about your product or services? What kind of social media channels—i.e., Knowing your audience will get you one step closer to connecting with them.

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How To Shorten The B2B Buyer Cycle With Landing Pages

Marketing Insider Group

Within 10 days of launch, data revealed that respondents from Google were better qualified and were converting at a higher rate than respondents from other search engines in the media buy. Augmented Reality For B2B Marketing in 2011?" Click here to cancel reply. Share your thoughts, post a comment.

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How To Shorten The B2B Buyer Cycle With Landing Pages

Marketing Insider Group

Within 10 days of launch, data revealed that respondents from Google were better qualified and were converting at a higher rate than respondents from other search engines in the media buy. Augmented Reality For B2B Marketing in 2011?" Click here to cancel reply. Share your thoughts, post a comment.