Online Marketing Institute

DECEMBER 20, 2010

The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., If you are looking to improve b2b lead generation in 2011, you might find some good ideas you can use here.

B2B Marketing 40

B2B Marketing Marketing Management Eloqua RSS 40

Customer Experience Matrix

OCTOBER 17, 2012

MarketingPilot is best described as integrated marketing management for mid-tier companies. I profiled them in a February 2011 post.) Microsoft today announced the acquisition of marketing management system vendor MarketingPilot , which will become part of its Dynamics CRM group. Financial terms were not disclosed.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

Convince & Convert

APRIL 1, 2012

Google’s remarkable Zero Moment of Truth research (one of most important publications for digital marketers in the past five years, and embedded below) contains a remarkable statistic: In 2011, the average online shopper used 10.4 As Joe Chernov from Eloqua says, “forms are the enemy of spread.” sources in 2010.

Top of Funnel 124

Top of Funnel Content Marketing Eloqua Marketing Analytics Tools 124

Convince & Convert

APRIL 1, 2012

Google’s remarkable Zero Moment of Truth research (one of most important publications for digital marketers in the past five years, and embedded below) contains a remarkable statistic: In 2011, the average online shopper used 10.4 As Joe Chernov from Eloqua says, “forms are the enemy of spread.” sources in 2010.

Top of Funnel 124

Top of Funnel Content Marketing Eloqua Marketing Analytics Tools 124

Customer Experience Matrix

DECEMBER 13, 2011

The marketing automation industry continues to grow quickly, with many vendors announcing their client bases have more than doubled in 2011. Among B2B vendors, Eloqua is the poster child for this approach. It's also a partial solution at best, since no one thinks marketing can be fully automated. ease of use.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

ViewPoint

MARCH 6, 2012

According to Aberdeen , 40% of the sales-forecasted pipeline among Best-in-Class companies is generated by marketing, compared with 22% among Industry Average firms and 13% within Laggard companies. Moreover, Best-in-Class companies report a 31.6% Source: Forrester, Metrics that Matter for B2B Marketers, October 26, 2011.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Customer Experience Matrix

OCTOBER 10, 2012

It will choose the best value for each field and return a consistent best record to all source systems. The system has an Eloqua connector today and a Marketo connector in the works. SetLogik officially released its system in October 2011 and now has several large enterprise clients.

Enterprise Management 120

Enterprise Management Work Management Lead Ranking Marketing Management 120

The Effective Marketer

MARCH 9, 2010

Design #1 Email Sender: Marketo Email Title: Social Best Practices for Marketing in the Cloud What I Like: Clean design; date and time of the webinar on top easy to find; orange “Free Webinar&# button calls attention to the important action (register now!) Click on the images for larger version. United States License.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Marketing Insider Group

MAY 24, 2012

So she interviewed 56 content experts at 38 companies, 19 brands and 23 service providers between October and December of 2011 to understand ho they are dealing with this seismic shift. This extension is the best way to extract the highest level of value from content marketing costs. How To Achieve Content Maturity?

Top of Funnel 100

Top of Funnel Advertising Agencies Content Marketing Work Management 100

Vidyard

MARCH 21, 2013

Seed investment received in fall 2011 was carefully and strategically used over 16 months to win customers and prove market fit. Integration with best-in-class tools We understand marketers don’t work in a silo. Number of customers grew 154% over the same period.

Marketing Automation Services 50

Marketing Automation Services Marketing Budget Creation Marketing Budget Class 50

Martech

FEBRUARY 25, 2022

Boston-based Acquia, perhaps known best for its Drupal content management system, was founded in 2007 and was acquired by Vista Equity Partners in September 2019. Act-On also says its customers enjoy the best email deliverability rates in the industry. Toronto-based Maropost was founded in 2011 and has more than 270 Employees.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120