NetLine

OCTOBER 12, 2018

In some ways, it’s contracting – if you’ve been following the news, Marketo was recently purchased by Adobe in a massive deal that has the industry buzzing. Marketers are faced with so many nuances and variables when choosing vendors for their martech stack. Evaluate what you have already. Or, learn more through a demo with an expert.

Lead Gen 53

Lead Gen Vendors Lead Scoring Lead Ranking 53

Customer Experience Matrix

FEBRUARY 10, 2017

The company is in the business of assembling B2B marketing lists – an industry dating back centuries to city directories and beyond. But Lead Genius was founded in 2011 to commercialize university research into combining AI with human inputs. Let’s look at those stages, using the four step structure of the Raab Guide to ABM Vendors.

Marketing AI 120

Marketing AI Account Based Marketing Lead Scoring Lead Ranking 120

Customer Experience Matrix

FEBRUARY 12, 2013

Let me start by saying that the 50% revenue increase I’m projecting for B2B marketing automation in 2013 is a very healthy one. But still, as I noted last week, the growth rate is slowing – and for some vendors seems to have fallen considerably in the second half of 2012. . Of these, about 300,00 fall into B2B categories.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Customer Experience Matrix

SEPTEMBER 2, 2011

But I did notice about two years ago that pretty much everyone in the B2B marketing automation space was more or less assuming I’d attend. All of which brings us back to B2B marketing automation. I discussed RPM with both Eloqua and Marketo during Dreamforce. Peer pressure worked, and there I was.

Enterprise Management 120

Enterprise Management Marketing Automation Services Salesforce.com Work Management 120

Customer Experience Matrix

JUNE 5, 2012

Salesforce.com yesterday announced agreement to buy social media publishing vendor Buddy Media for $689 million, thereby adding another big fluffy piece to its “marketing cloud”. Oracle followed suit this morning with an acquisition of social media monitoring and semantic analysis vendor Collective Intellect. In a word, no.

Resource Management 120

Resource Management Salesforce.com Marketing Automation Services Marketing Management 120

Customer Experience Matrix

OCTOBER 10, 2012

I’ve now done more detailed research into the SetLogik B2B data management system I mentioned in my Dreamforce post. That’s important in itself, since those missing links are the greatest obstacle to showing the value of B2B marketing efforts through revenue attribution. SetLogik doesn’t replace the database built into the B2B systems.

Enterprise Management 120

Enterprise Management Work Management Lead Ranking Marketing Management 120

Customer Experience Matrix

DECEMBER 13, 2011

The marketing automation industry continues to grow quickly, with many vendors announcing their client bases have more than doubled in 2011. Marketing automation vendors are painfully aware of these issues. Among B2B vendors, Eloqua is the poster child for this approach. ease of use. automation. full service.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

ANNUITAS

MARCH 20, 2014

Are 1000+ marketing technology vendors sustainable? RT @megheuer 100 marketing tech companies in 2011; 350 in 2012; 950+ in 2014; Massive growth & complexity via @chiefmartec #marketingopssummit. 3) why @marketo ? ” – said no B2B salesperson ever #marketing #marketingopssummit. marketingopssummit.

Work Management 100

Work Management Marketing Management Marketing Automation Services Demand Generation 100

Everything Technology Marketing

FEBRUARY 19, 2011

One of my recent posts (“ The Top-10 B2B Marketing Trends for 2011 ”) received a lot of great comments. The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Adobe Experience Cloud Blog

MARCH 6, 2017

In fact, because of these developments, investments in AI startups has risen in recent years—increasing from $145 million in 2011 to $681 million in 2015, according to CB Insights. Analyst Scott Brinker estimated that there were 3,874 marketing technology vendors in 43 different categories in January 2016—up from 947 vendors in 2014.

Marketing AI 134

Marketing AI Work Management Marketing Management Lead Ranking 134

Customer Experience Matrix

MARCH 8, 2011

Both Unica and Aprimo were long-established vendors with fundamentally stable products sold primarily to large enterprises: although their new owners may market them more broadly, they’ll be selling pretty much what IBM and Teradata always sold (big systems) to pretty much the same customers (big companies).

Salesforce.com 120

Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120

The Point

FEBRUARY 11, 2013

In 2011, she became President and CEO of Full Circle CRM , a company dedicated to helping VPs of Marketing use Salesforce.com to get accurate and useful performance data about marketing campaigns. HS: How are you different from marketing automation vendors like Eloqua or Marketo at addressing this issue?

Marketing Automation Services 100

Marketing Automation Services Salesforce.com Campaigns Budget Programs 100

The Effective Marketer

MAY 9, 2011

This entry was posted on Monday, May 9th, 2011 at 9:00 am and is filed under Content Marketing , Marketing Automation , Marketing Planning , Marketing Strategy , Online Marketing , Social Media. How you decide to work with it will determine whether you succeed or fail. You can follow any responses to this entry through the RSS 2.0

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Adobe Experience Cloud Blog

APRIL 18, 2013

For example, in Marketo you have the choice of viewing basic email results and helpful visualizations. If you are running paid emails, some vendors will work with you on A/B tests as well. You may have some report from 2011 that cites that a good email open rate for B2B businesses is 30%.

Email Marketing 48

Email Marketing Campaigns Best Practices Marketo 48

Adobe Experience Cloud Blog

DECEMBER 13, 2011

For vendors whose fiscal year coincides with the calendar year, end of year means reps are under pressure to meet annual quotas, giving you significant leverage for discounting. Software or services purchased this year are deductible from your 2011 tax bill. Let’s make a deal! Unfortunately, this evaporates in January.

Marketing Management 48

Marketing Management Marketing Automation Services Budget Programs Purchase 48

Adobe Experience Cloud Blog

OCTOBER 4, 2011

Just kidding, Big Brother is not hiding under the guise of B2B marketer. No B2B marketer cares about or tracks your song downloads, picture views, clothing purchases, or quiz results. Now in 2011, everything has come together into one conglomerate of automated demand generation, nurturing processes, and active engagement.

Demand 48

Demand Brand Identity Branding Demand Generation 48

Adobe Experience Cloud Blog

OCTOBER 18, 2012

Source: Marketo Benchmark on Revenue Performance as of Sept 15, 2012 (N=489). Source: Focus Research Study: Marketing Automation, March 2011. This variability occurs even when two different companies use the marketing automation vendor. Source: Marketo Benchmark on Revenue Performance as of Sept 15, 2012.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation ROI Automation 48

The Effective Marketer

MARCH 9, 2010

Design #1 Email Sender: Marketo Email Title: Social Best Practices for Marketing in the Cloud What I Like: Clean design; date and time of the webinar on top easy to find; orange “Free Webinar&# button calls attention to the important action (register now!) Click on the images for larger version. Nothing beats good copy.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Customer Experience Matrix

OCTOBER 11, 2012

ExactTarget announced its acquisition today of mid-tier marketing automation vendor Pardot , for just under $100 million ($95.5 During the call, company management reported little overlap in clients: ExactTarget sells mostly to B2C enterprise marketers, while Pardot sells to small and mid-size B2B. million 2011 figure.

Enterprise Management 120

Enterprise Management Marketing Automation Services Peer-to-peer Marketo 120

Customer Experience Matrix

SEPTEMBER 13, 2011

It had been over a year since I’d had a serious briefing from Pardot, although we do keep in touch and I have current information on them in my VEST report on industry vendors. For example, their Web site lists eight press releases during 2011, compared with 46 for Eloqua and 30 for Marketo. Of course, other vendors disagree.

Ideal Customer Profiles 120

Ideal Customer Profiles Marketing Automation Services Eloqua Paid Search Agency 120

ClickZ

MARCH 19, 2020

stars on Amazon and was a TEDx speaker in 2011. Buyers want the highest quality solutions with the fewest possible vendor relationships. I find it hard to imagine a world where fewer vendors will be able to service large parts of what the marketing technology stack requires. These two things are at odds with each other.

CMO 103

CMO Paid Search Agency Advertising Agencies Mobile Advertising 103

The Effective Marketer

FEBRUARY 16, 2011

Some have even suggested that marketing automation market is floundering , but it is such a new market and offering that is innevitable to have doubts, especially with these many vendors in the space. 5 Responses to Marketing Automation Catching On Fire Robin says: February 17, 2011 at 1:31 pm Many thanks Daniel for gathering these figures.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

Webbiquity

SEPTEMBER 10, 2012

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Liz Bonilla. Lisa Cramer.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Liz Bonilla. Lisa Cramer.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Adobe Experience Cloud Blog

OCTOBER 22, 2012

At Marketo, we have used the power of content marketing to grow our business at a rapid pace (see Marketo ranks #1 Marketing Software Vendor on the Inc 500 ). Panda – February 2011. by Kieran Flanagan Content marketing is one of the hottest topics in online marketing at the moment.

SEO 48

SEO Advertising Agencies Work Management Top of Funnel 48

TrustRadius Marketing

NOVEMBER 2, 2022

Miro was founded by Andrey Khusid and Oleg Shardin in 2011 as RealtimeBoard and rebranded as Miro in 2019. The vendor boasts users among ninety-nine percent of the Fortune 500, and that their customers include Google, GE, NBC Universal, and Johnson & Johnson. Lucidchart is based in Utah, and was founding in 2010. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

PathFactory

FEBRUARY 1, 2019

Ari Echt, Director of ABM at Invoca, describes how his team overcomes this common B2B problem by using content to improve the buyer experience in this webinar: Enter ABM. In 2011, there were about 150 martech vendors. And the website experience across most of these vendors is often a generic, ubiquitous one. Without One.

Account Based Marketing 56

Account Based Marketing Lead Ranking ABM Marketo 56

Full Circle Insights

NOVEMBER 25, 2020

Since 2011, marketing technology has evolved from a small group of vendors to a global $121.5 The key statistic, Rizzardini said, is search interest in “near me” has increased over 34x since 2011 and continues to accelerate. ”As State of B2B Full-Funnel Measurement. We’re All Re-planning our B2B Marketing Budgets Now.

Lead Ranking 52

Lead Ranking Sales Management Marketing Attribution Enterprise Management 52

Velocity Partners

AUGUST 13, 2018

It was created out of curiosity, inside-baseball geekiness and a genetic disposition to serve a community instead of squeezing it for ‘ROI’ As B2B marketers, we can learn a HUGE amount from this seemingly simple model. For another, the vendors are always changing what they do. The beauty in The Beast.

Work Management 43

Work Management Marketing Management Marketing AI Planning 43

Single Grain

JULY 21, 2020

B2B or B2C?: G Suite offers both B2B and B2C services for individuals and companies. B2B or B2C?: B2B or B2C?: HubSpot is a B2B marketing tool for businesses of all sizes. B2B or B2C?: Dropbox offers both B2B and B2C services. B2B or B2C?: B2B or B2C?:

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94

Adobe Experience Cloud Blog

MAY 15, 2012

by Jason Miller We are less than one week away from the 2012 Marketo User Summit and the lineup we have in place for keynotes includes the top thought leaders in sales and marketing. They used Data.com to connect the dots to the right vendors and improve sales and marketing effectiveness. What do you do? When was it formed?

Enterprise Management 48

Enterprise Management Work Management Marketing Management Marketing Automation Services 48

Martech

FEBRUARY 25, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. ActiveCampaign serves SMBs to enterprises in all industries across B2B, B2C and e-commerce.

Marketing Automation Services 117

Marketing Automation Services Enterprise Management Work Management Marketing Management 117

TrustRadius Marketing

NOVEMBER 2, 2022

Miro was founded by Andrey Khusid and Oleg Shardin in 2011 as RealtimeBoard and rebranded as Miro in 2019. The vendor boasts users among ninety-nine percent of the Fortune 500, and that their customers include Google, GE, NBC Universal, and Johnson & Johnson. Lucidchart is based in Utah, and was founding in 2010. LEARN MORE.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Miro was founded by Andrey Khusid and Oleg Shardin in 2011 as RealtimeBoard and rebranded as Miro in 2019. The vendor boasts users among ninety-nine percent of the Fortune 500, and that their customers include Google, GE, NBC Universal, and Johnson & Johnson. Lucidchart is based in Utah, and was founding in 2010. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

TrustRadius Marketing

NOVEMBER 2, 2022

Miro was founded by Andrey Khusid and Oleg Shardin in 2011 as RealtimeBoard and rebranded as Miro in 2019. The vendor boasts users among ninety-nine percent of the Fortune 500, and that their customers include Google, GE, NBC Universal, and Johnson & Johnson. Lucidchart is based in Utah, and was founding in 2010. LEARN MORE.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92