MLT Creative

MARCH 1, 2012

They need help and they want information. The winners for 2011 have just been announced, so I encourage you to check them out as shining examples for best practices. And in addition to our own content we try to curate and share original content from other experts in our industry. Am I listening or even following back?

Twitter 40

Twitter Advertising Agencies Process B to B 40

MLT Creative

FEBRUARY 25, 2011

August came around, and the workshop was a huge success – very informative. At the end of the weekend, Rick mentioned he was offering a Florida Caravan Workshop in January 2011, and to email him for details. Plus we spent a day getting some great shots with a local model in various backgrounds and lighting conditions.

B to B 40

B to B Advertising Agencies Creativity Twitter 40

Paul Gillin

JANUARY 6, 2011

I was recently quoted on Internetnews.com making the following prediction: “Look for marketing’s love affair with social media to give way in 2011 to the sobering reality that a Facebook fan page and Twitter account don’t solve problems of poor products or positioning. Blaming the Tools. It takes patience to get there.

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

Hubspot

NOVEMBER 16, 2012

Just take a look at how the size of business' marketing departments has more than doubled -- in fact, almost tripled -- since August 2011. In 2011, Forrester released a report called " The Rise of the Chief Customer Officer." In terms of both department size and budget, Marketing is on the rise. Lead Nurturing Specialist.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

The ROI Guy

NOVEMBER 29, 2010

This requires the right content at each stage of the buying cycle; Information Overload –buyers are inundated with more marketing messages over more channels than ever before, becoming overloaded and confused, leading to stalled decision cycles. Having the right content and tools to help fuel buyer’s decision making process is essential.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Webbiquity

JANUARY 3, 2012

Marketers need to think like publishers not only to improve their company’s visibility in search (which is where 93% of B2B buying cycles now start ) but also to address the differing information needs of buying team members, at different stages during the decision process. Holger Schulze laid out these ten predictions in January 2011.

Sales Management 100

Sales Management B2B Sales Top of Funnel B2B Marketing 100

Online Marketing Institute

JANUARY 4, 2011

Click paths, return visits, lead and shopping cart conversions are critical for blogs that use content and valuable information to stimulate the cash register. We all understand the need to avoid a hard sell and instead provide desired information to build traffic. Blogs have redefined the way we gather information and share opinions.

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

The ROI Guy

JUNE 29, 2011

When analyzing decision making patterns, buyers make purchasing decisions based on content containing the most valuable information and seek out sources, which are trustworthy and relevant.

Peer-to-peer 40

Peer-to-peer Webcast Buying Cycle B2B 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Certainly in this era where people actively seek information that is pertinent for their needs, questions or buying journey, personalized and valuable content is crucial. Below are a list of 9 B2B white papers that have useful information for B2B social media marketers. But it also contains a wealth of information for marketers.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

ANNUITAS

MAY 10, 2011

As usual, it was a tremendously rewarding and informative event. The theme for this year’s event was “B-to-B Sales and Marketing – Forging a New Alliance”. I spent last week at the Sirius Decision Summit. This year marked the largest crowd ever for the six-year annual event.

Work Management 100

Work Management B to B Marketing Management Demand Generation Agencies 100

The ROI Guy

SEPTEMBER 28, 2010

The good news is that todays buyer wants to be engaged, with 9 out of 10 actively relying on vendor provided information on their way to making a purchase decision. Unfortunately, most of todays buyers suffer from Information Overload as a result of current "carpet bombing" marketing strategies.

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

Socialize Gmail with Rapportive - Sazbean , August 5, 2010 Rapportive is a free-plugin for Firefix, Safari, Mailplane or Chrome which shows you information about a contact — their job, company and LinkedIn profile, their latest tweets, links to their Facebook and Skype accounts and more. Social Information. B to B (18).

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

The ROI Guy

AUGUST 4, 2010

With buyers suffering from information overload, how can a marketer break through the clutter and connect? SiriusDecisions validates that buyers trust analysts as the third party of choice (SiriusDecisions B-to-B Buyers Survey 2010), and that using third party proof points can help to drive quicker buying decisions.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40

Hubspot

OCTOBER 18, 2011

Transcript of “Science of Inbound Marketing” Session at Dreamforce 2011. It's gotten 51,000 views, which, for a B-to-B Power Point presentation that's not about a consumer-y kind of topic, that's pretty good by the way. Most of them B to B companies, mainstream businesses that are doing normal things.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28