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The yin and yang of martech

ClickZ

30-second summary: While the marketing industry in 2019 was still highly fragmented, recent M&A activity in the past year indicates a continued trend toward consolidation. At the same time, though, the number of new products and arrivals on the martech scene keeps growing, which would suggest greater diversity. Take consolidation.

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The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments. United States License.

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CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table

ViewPoint

In this age of the empowered buyer, successful organizations are the ones that shift from being product and company focused to organizing around prospect and buyer concerns and perspectives. The key is to unearth trends and anomalies and make the necessary adjustments, while also tying marketing activities to revenues generated.

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Open Research: A Framework for Social Analytics

Online Marketing Institute

Why are social analytics so important? This entry was posted on Friday, August 12th, 2011 at 5:08 am and is filed under Altimeter , Social Media Measurement. link] Research Report: A Framework for Social Analytics | Thought Experiments [.] This is a new medium, and proof over re allocation of investment is key. United States.

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The Impact of Mobile on B2B Customers

TrustRadius Marketing

The adoption of mobile device usage since 2011 is nothing short of a revolution. This is up from 35% in 2011. This widespread adoption of mobile naturally has implications for the way we search for products and services in our professional lives. Leverage data, technology, and analytics targeted to specific customer profiles.

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The Ultimate List of 2012 Email Marketing Stats

Hubspot

According to our 20 Marketing Trends & Predictions for 2013 , email will live on longer than you might think. Email Performance Trends. Source: Epsilon Q2 2012 Email Trends & Benchmarks Report ) Tweet This Stat. Source: Epsilon Q2 2012 Email Trends & Benchmarks Report ) Tweet This Stat. of subject lines, up 3.4%

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Marketer of The Month Podcast- EPISODE 107: Irish Tech Unicorn Intercom’s Co-Founder Des Traynor on Navigating Competition, Copycats, and Customer Acquisition

Outgrow

Interactive, cultural, and trending widgets designed by him have been featured on TrendHunter, Alibaba, ProductHunt, New York Marketing Association, FactoryBerlin, Digimarcon Silicon Valley, and at The European Affiliate Summit. You see it on websites, it says powered by intercom, you click it, it tells you what our product is.