Convince & Convert

AUGUST 25, 2011

It’s going to be an exciting Fall for me, as I hit the road to talk about The NOW Revolution and other aspects of social media and content marketing. I do not envy event organizers, because invariably you have attendees at all points of the social media experience spectrum, and providing great content for all those points is tricky.

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Social Media Media Blogger Co-Registration 128

Hubspot

JUNE 10, 2015

In fact, after studying the LinkedIn profiles of 100 native English-speakers in the consumer packaged goods industry, Grammarly found that t hose who failed to progress to a director-level position within the first 10 years of their careers made two-and-a-half times as many grammar mistakes as their director-level colleagues. 1) Old Navy.

Brand Identity 28

Brand Identity Branding Case Studies Twitter 28

seo.co

MAY 10, 2021

Black hat SEO tactics don’t work over a long period of time and they tend to produce poor quality content and spammy links in the process –two things that will hurt your rankings and traffic the most. Impeccable quality content creation. Content has always been king. Your content needs to be relevant and have context.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

The ROI Guy

DECEMBER 9, 2010

► February (8) Boost Sales 10% with an Investment in Sales Enable. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. ► January (10) Is The End of the Social Media Story Already Writt. Latest Research. Let the Good Times Roll?

ROI 40

ROI Marketing Budget Work Management Marketing Management 40

The ROI Guy

OCTOBER 22, 2010

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

The ROI Guy

JANUARY 10, 2011

Monday, January 10, 2011 Let the Good Times Roll? The 2011 Trends Looking forward, TechTargets recent 2011 IT Priorities Survey (2,300 respondents) points to a continued increase in IT spending to 2.8% Although enterprise technology budgets were trending upward, the progression was slight, in 2010 compared with 2009.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

The ROI Guy

JANUARY 25, 2011

► February (8) Boost Sales 10% with an Investment in Sales Enable. Buyer Facilitation versus Selling The majority of B2B sales teams have faced an elongated sales cycle over the past few years. But the problem is not “why sales cycles are getting longer&# , its why buyers are taking longer to make decisions.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

The ROI Guy

JULY 15, 2009

► February (8) Boost Sales 10% with an Investment in Sales Enable. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. ► January (10) Is The End of the Social Media Story Already Writt. Latest Research. Let the Good Times Roll?

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

MAY 6, 2010

These tools quantify ROI and TCO savings analysis of procurement, virtualization management, unified communications, content management and Business Intelligence (BI). Posted by Tom Pisello at 10:33 AM Email This BlogThis! ► February (8) Boost Sales 10% with an Investment in Sales Enable.

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. Let us examine each of these IDC trends in detail and what they mean to 2011 strategies and budgets.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Valasys

SEPTEMBER 4, 2019

Running advertising, promotional & lead generation campaigns on social media platforms is essential as nowadays customers are the kings & they prefer to consume content in their own preferred ways. Marketers need to respect the researching habits of the customers & evolve with it. aligned with their businesses.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

The ROI Guy

JANUARY 17, 2011

Monday, January 17, 2011 Value Selling Tools and the Buying Lifecycle With two economic downturns in the past ten years, buyers are more frugal than ever, demanding that each investment help them do-more-with-less, provide a bottom-line impact, and deliver superior value. Exciting time to be a marketer, but challenging as well!

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

FEBRUARY 4, 2009

What we did do is model the licensing and implementation cost advantage claims independently, comparing typical environments and using list price for all competitive licenses and Open pricing for Microsoft (available to most organizations). Advantage Microsoft, but not by much. Advantage Microsoft.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

The ROI Guy

FEBRUARY 4, 2009

IT budgets for 2009 are contracting even further from the modest forecasts for 2008, which are being trimmed even as this is being written. For IT budget holders, triage is a critical component of determining how funding is going to be allocated for infrastructure, productivity and enterprise applications.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

The ROI Guy

SEPTEMBER 4, 2007

In fact, according to Gartner’s white paper on Data Center Power and Cooling Scenario Options for the World Ahead, April 2007 during a 24 hour period less than 10% of the typical x86 /x64 server computing capacity is used. 1.38M in net present value (NPV) savings over 3 years (with a 10% discount rate) 4.

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

The ROI Guy

NOVEMBER 8, 2006

More importantly, since innovation is only 10% of the typical IT budget today, reducing ongoing management costs can help reallocate precious resources and budgets to more innovative tasks and projects – delivering true business value. to 1) than the Microsoft databases on average. per user versus $18.05 per user for Oracle.

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

Hubspot

JANUARY 7, 2015

In fact, if a brand that succeeds in reaching its audience with content provided on social media, email, ads, and other media, this alone can differentiate them from other larger brands in their industry that miss the mark. By 2010, Apple exceeded Microsoft in sales for the first time in 10 years. Their 2014 branding is no different.

Differentiation 28

Differentiation Brand Identity Branding Word of Mouth 28

The ROI Guy

DECEMBER 14, 2005

Carr’s main assertion is that the majority of IT investments have become a commodity – a utility that offers little competitive distinction and therefore no competitive advantage. As a result, Mr. Carr asserts that most IT spending be minimized based on the lack of bottom-line impact which can ultimately be derived from such investments.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Contently

APRIL 25, 2016

” BuzzFeed might’ve gone with “11 Reasons This Was the Craziest Murder of the ’80s.” In 2014, a leaked innovation report revealed that homepage visitors to The New York Times dropped from 160 million to 80 million between 2011 and 2013 while the number of pageviews had held steady.

Lead Scoring 60

Lead Scoring Lead Ranking Viral Marketing Facebook 60

Hubspot

NOVEMBER 7, 2016

Southwest proved that sharing its new identity was as much a part of the rebrand as the redesigned packages of peanuts. Branding Best Practice: Own Your Rebrand. Your rebrand may not be at the scale of a major airline, but it’s still a big undertaking, so don’t hide the results. 2) LaCroix. Source: LaCroix. 3) In-N-Out. Source: In-N-Out.

Marketing Budget 78

Marketing Budget Brand Identity Branding Sales Management 78

Online Marketing Institute

JANUARY 4, 2011

5 Most Popular Blog Posts Content Marketing: How to get your subject matter experts on your corporate blog (7) Social Marketing: Twitter contest boosts followers 43% (6) Marketing Research: Cold, hard cash versus focus groups (4) Email Marketing: Improve deliverability by deleting subscribers? (4)

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

The ROI Guy

JULY 22, 2010

► February (8) Boost Sales 10% with an Investment in Sales Enable. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. ► January (10) Is The End of the Social Media Story Already Writt. Latest Research. Let the Good Times Roll?

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Webbiquity

FEBRUARY 23, 2012

10 Simple Techniques for Google Profile Optimisation for Google+ and Beyond by SEOptimise. Google+ (or Google Plus) is many different things, depending on who you ask. It’s the fastest-growing social network ever. It’s the tool Google will use to beat Facebook. It will fundamentally change SEO. Image credit: SEOmoz.

Google 100

Google Tactics Tips Best Practices 100

Onalytica B2B

MARCH 3, 2016

IBM have also been making large strides in AI and Machine learning with their Watson computer which famously won the US quiz show Jeopardy in 2011, outperforming his human counterparts. Olson (#10). Be sure to follow them to stay up to date on the best content and resources on artificial intelligence and machine learning!

Marketing AI 0

Marketing AI Lead Ranking Brand Identity Branding 0

The ROI Guy

SEPTEMBER 10, 2010

Friday, September 10, 2010 IT Budgets into 2011 - Robbing Peter to Pay Paul? Gartner Executive Programs midyear survey indicates that IT budgets are growing at a paltry 1.1% in 2010, essentially flat in 2010. More good news is that 2010 is far better than 2009, with a weighted global average reduction in IT budgets of 8.1%

Budget Programs 40

Budget Programs Marketing Budget Work Management Marketing Management 40

The ROI Guy

SEPTEMBER 28, 2010

The good news is that todays buyer wants to be engaged, with 9 out of 10 actively relying on vendor provided information on their way to making a purchase decision. For example, the typical buyer receives over 20 e-mail marketing messages a week, up 32% over the past 4 years. Do White Papers Still Rule?

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

The ROI Guy

SEPTEMBER 9, 2010

Thursday, September 09, 2010 Forrester announces Sales Enablement Conference focused on Selling into the New Economy We were excited to hear that Forresters first Sales Enablement Conference will be focused on Selling into the New Economy. according to Forrester. • What does your CEO expect from your selling and marketing efforts?

Forrester 40

Forrester Marketing Budget ROI Budget Programs 40

The ROI Guy

AUGUST 4, 2010

► February (8) Boost Sales 10% with an Investment in Sales Enable. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. ► January (10) Is The End of the Social Media Story Already Writt.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40

Convince & Convert

SEPTEMBER 21, 2010

South by Southwest is distinct in its programming methodology, letting attendees vote (in part) for which sessions will be staged, which unfortunately makes for a lot of extra-pithy titles with weak content. Between the people, the parties, and purveyors of all things bacon, it was a twenty ring circus of the sublime and bizarre.

Social Media 128

Social Media Media Paid Content Conference 128

The ROI Guy

AUGUST 5, 2010

For example, a project that costs $10 million and has a projected net benefit of $100M, yields an ROI% of 1000%, but the risk of applying $10 million to a single project might be too high for a cash strapped company. In more basic terms, every $1 invested in the project will yield $2 in net returns. in net returns.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

AUGUST 5, 2010

. • The present value portion of the NPV calculation takes into account the time value of money; so that adjusts to expenditures and returns, as they occur over time, can be evaluated equally. • A dollar invested today could earn interest over time, so the investment needs to make up for the lost opportunity.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

Hubspot

MARCH 12, 2015

Liz Gannes’ history of #TBT starts in 2006 with a recurring feature on Matt Halfhill’s sneaker blog, places the first Twitter instance in 2008, and traces #TBT''s emergence on Instagram in 2011 (around the same time the app enabled hashtag functionality). A video posted by Star Wars (@starwars) on Dec 11, 2014 at 4:03pm PST.

Paid Search Agency 28

Paid Search Agency Conference Case Studies Opt-out 28