Convince & Convert

JULY 5, 2010

I’m on vacation in the great white north for a couple weeks, trying to spend a little time with the family and get The Now Revolution (my new book with Amber Naslund ) finished up. I’ll be back in a couple weeks.

Paid Search Agency 116

Paid Search Agency PR Advertising Agencies Word of Mouth 116

Convince & Convert

AUGUST 19, 2010

Virality, Quick and Easy Once the stories are approved and posted on the blog, RESMARK automatically triggers another email, notifying the author and asking them to share the story on Facebook, Twitter, and elsewhere. Since April, 2010 Western River has collected more than 1,100 of these customer stories.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

MAY 13, 2010

It’s not viral unless it is. I think Charlene Li may have coined this one) The goal of social media is to turn customers into a volunteer marketing army. Activate your fans, don’t just collect them like baseball cards. Social media allows big companies to act small again.

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153

Convince & Convert

JULY 26, 2010

Which brings up the whole “viral&# aspect of the platform. Here’s how it works: People come to PitchEngine to get the word out about something. He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. Basically, it’s everyone’s intention to tell their story and to share it.

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

AUGUST 10, 2010

If it is, we’ll include it in Viral Heat. Viral Heat data includes location, wherever available. McCann , Viral Heat Did you enjoy this blog post? Obviously this is a valuable metric but we are able to give companies a network value score to understand a person's word of mouth impact.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

MARCH 25, 2010

New YouTube video that goes viral. Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. A new product launch. A write up on a blog. Trade show.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Adobe Experience Cloud Blog

NOVEMBER 26, 2009

At this Dreamforce 2009 session led by Fernando Obregon Almazan, salesforce.com; Lorena Vales, salesforce.com; and Jonathan Hersh, salesforce.com, marketers learned about how and why companies should participate in social networking to generate brand awareness and create a viral effect when clients or prospects recommend their products.

Salesforce.com 48

Salesforce.com Social Networks Peer-to-peer Effectiveness 48

Adobe Experience Cloud Blog

MAY 22, 2015

A study done at Manchester Business School on word-of-mouth marketing (aka referral marketing) establishes its history and cites unique examples going back to the times of Aristotle. Launched in 2010, Yesware owes its revenue margin to its successful referral program.

Enterprise Management 48

Enterprise Management Marketing Management Planning Business 48

Convince & Convert

FEBRUARY 23, 2010

February 23rd, 2010 |Written By: Jay Baer | View Comments Tweet Is your social media program about asking, or answering? If you’re trying to gain customers, your social program is more about content creation, influencer identification, and virality. Like Sonny divorcing Cher (or was it the other way around?)

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. Can a social media program go viral? But if you’re engaged in a social media program in an effort to go “viral&# you’re not really engaged in social media at all. Absolutely.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

AUGUST 18, 2010

How can we make a viral video that gets thousands of views? The 8 Wrong Questions …About Social Media [link] [link] Sarah Smith RT @jaybaer: 8 Wrong Qs PR Firms Are Asking About Soc Media [link] How can we make a viral video that gets thousands of views?

PR 161

PR Social Media Paid Content Media 161

Online Marketing Institute

NOVEMBER 8, 2010

Application: Focused primarily on larger B2C companies, this calculator tries to calculate Social Media ROI by assigning values to benefits like clicks, word of mouth, PR, and market research. 01 2010 08:00 AM | Posted by CMA on behalf of Eric Goldman | Comments 3 posted | Categories Analytics/Measurement - Digital - Comments Umm.15

ROMI 40

ROMI Budget Programs Cost Per Click Marketing Budget 40

Convince & Convert

APRIL 14, 2010

Are we sayng that the time for vial videos, viral games and facebook applications is over? The bartender approaches, and asks if I’d like to hear the TV. You might also enjoy this interview series of social media experts: [link] [link] benedetta Hi Jay great post. I agree, helping works, selling doesn't. But what about entertaining?

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129

Convince & Convert

SEPTEMBER 21, 2010

link] Neil Tortorella Social Media Monitoring Tools – How to Pick The Right One [link] [link] Carrie Morgan I came across another tool recently that looks like a fantastic resource to monitor social media conversations for your brand – Viral Heat. I have to say that I am impressed so far. per month) and the demo looks fantastic.

Social Media 157

Social Media Media Paid Content Work Management 157

Webbiquity

JULY 26, 2010

Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Pricing Based on Customer Expectations , May 26, 2010. June 7, 2010. Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010. June 8, 2010. Slideshow) , February 19, 2010. June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

seo.co

FEBRUARY 8, 2023

You can think of it as something akin to word of mouth in advertising, people visit your site because someone else told them to. Here are a few types of visual content that perform best: Infographics When infographics first rose to prominence around 2010, they were unstoppable.

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content Ad Building 98

Convince & Convert

SEPTEMBER 21, 2010

Virality & Search Topsy One part virality tool, one part tracking mechanism, one part social listening post, Topsy is becoming one of new favorites. The 39 Social Media Tools I'll Use Today – [link] [link] Martin Walsh Nice example of the complexity of digital marketing measurement in 2010! 'The

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

APRIL 22, 2010

April 22nd, 2010 |Written By: Jay Baer | View Comments Tweet Maybe what we need is a little deconstruction. Its vastness and fantastic viral nature is taking us zooming back DOWN to the hyper-local… I mean right down to the virtual chat over the backyard fence! At Monday’s Social Fresh conference in St.

Social Media 129

Social Media Paid Content Media Advertising Agencies 129

Convince & Convert

SEPTEMBER 23, 2010

Or Microsoft. It came from a Canadian computer sciences student who uses his free time pretty damn wisely. Take a second to check it out and then leave a comment, okay?

Social Media 165

Social Media Media Webinar Metrics Marketing & Strategy 165

Outgrow

OCTOBER 21, 2019

It can be done through referrals, usually through word of mouth. In April 2010, Dropbox users sent 2.8 Interactive content is inherently engaging in nature and tends to go viral on social media channels. It also helps in pushing your leads from the top to the middle of the funnel. Referral marketing . Holiday Marketing .

Interactive Marketing 40

Interactive Marketing Paid Content Top of Funnel Webinar Metrics 40

Online Marketing Institute

OCTOBER 31, 2010

Virality & Search Topsy One part virality tool, one part tracking mechanism, one part social listening post, Topsy is becoming one of new favorites. The 39 Social Media Tools I'll Use Today – [link] [link] Martin Walsh Nice example of the complexity of digital marketing measurement in 2010! 'The

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Just in time marketing, combined with social listening, equals brand kinship and word-of-mouth that you cannot purchase with a commercial. Not sure where Gowalla is on that front. link] jaybaer Perfect!

Analysis 152

Analysis Social Media Work Management Mobile Marketing 152

Valasys

JULY 25, 2019

Origin of Growth Hacking: The term “Growth Hacking” was coined in the year 2010 by Sean Ellis, the former Marketer for Dropbox, Eventbrite, & LogMeIn, who used it in one of his blog posts. Word of Mouth Marketing (WOMM) is beneficial for both the retention of existing customers as well as for the acquisition of new customers.

Inbound Marketing 45

Inbound Marketing B2B Marketing Marketing AI WOMM 45

Convince & Convert

MARCH 2, 2010

We can’t continue just tweeting randomly and hoping to make “viral videos.&# Fundamentally, we’re entering the era of social business, where we have to start treating social media with a level of oversight and accountability.

Business 117

Business Paid Search Agency Social Media Analysis 117

Convince & Convert

SEPTEMBER 2, 2010

Social media is word-of-mouth on steroids, and our ability to praise or punish brands with a few keystrokes is satisfying. I have followed your words quietly now for the better part of 2010. I have followed your words quietly now for the better part of 2010. Family, friends, colleagues. I do so willingly.

Social Media 155

Social Media Media Webinar Metrics Marketing & Strategy 155

Convince & Convert

JULY 9, 2010

While transparency itself gains authenticity, creativity spreads your business viral! An expert in marketing to women, she heads the Media Connections practice, focused on managing brand dialogue via traditional and social media. It doesn’t get any more authentic of an experience than that.

Personalization 123

Personalization Paid Search Agency Transparency PR 123

Metadata

MARCH 16, 2021

Dee Anna McPherson: Yeah, so if I think back to my time at Yammer, I joined there in about 2010 and the company had launched maybe a year or so before that. Dee Anna, what’s your thoughts from your experience in a few different companies that created categories? And they launched at TechCrunch disrupt and actually won that competition.

Marketing Analytics Tools 52

Marketing Analytics Tools Enterprise Management B2B Work Management 52

seo.co

DECEMBER 8, 2020

Email list subscribers are much more likely to convert, review your company, and recommend you via word of mouth to their friends, so it’s extremely valuable to build and nurture your email list. Facilitate word-of-mouth marketing. Facilitate word-of-mouth marketing. Give your brand an organic, human feel.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Convince & Convert

SEPTEMBER 20, 2010

August 12th, 2010 |Written By: Jay Baer | View Comments Tweet We built our own Frankenstein. Why is Twitter worth it… it is one of the best ways around to listen to your customers, to pick up trends early, to intercept complaints and resolve them in ways that cause terrific word of mouth wins.

Twitter 147

Twitter CRM Business Paid Search Agency 147