2010, ROI and Twitter - B2B Marketing Zone

Top Takeaways From Blogwell Philly 2010

Marketing Insider Group

NOVEMBER 11, 2010

There is a more scientific study released today from eMarketer that backs up my point by saying that only 60% of large companies are on Twitter and while the growth is huge compared to the 35% on Twitter just a year ago, I am still surprised that it is not higher. Still asking if social media is worth the effort.

Web 2.0

Web 2.0 Paid Search Agency Customer Satisfaction Telemarketing

Does Social Media Really Generate Revenue?

Zoominfo

OCTOBER 13, 2020

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. On average, 30% of companies with higher revenue than their peers also have larger social media followings on Facebook and Twitter. The thing is, these companies lack the tools to measure ROI.

Social Media

Social Media Generation Media Peer-to-peer

Social Media Marketing Strategies for 2010

Webbiquity

FEBRUARY 9, 2010

Marketing Sherpa last week released its 2010 Social Media Marketing Benchmark report. Among the key findings from the report: Despite the lingering economic malaise, companies across virtually all industries plan to increase budgets for social media marketing in 2010. The lessons?

Social Media

Social Media Social Marketing Marketing Strategy Marketing & Strategy

Does Social Media Really Generate Revenue?

Zoominfo

OCTOBER 13, 2020

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. On average, 30% of companies with higher revenue than their peers also have larger social media followings on Facebook and Twitter. The thing is, these companies lack the tools to measure ROI.

Social Media

Social Media Generation Media Peer-to-peer

ClickInsights: Social Media Marketing in 2010

Ambal's Amusings

JANUARY 28, 2010

How will social media marketing evolve in 2010? We have invited 2 Social Media Icons - Pam Brossman and Chris Garrett - to shed light on the following question: "What do you foresee as the biggest change that will happen in social media marketing in 2010? Blog ChrisG Twitter chrisgarrett. Twitter pambrossman.

Social Media

Social Media Social Marketing Media Web 2.0

Is Your Twitter Addiction Paying Off

Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. Maybe you found this blog from Twitter? But, for about 99.999999% of the world, Twitter usage is not an end, it’s a means to an end. Your Twitter goals may vary. 53% of Twitter users never tweet ).

Twitter

Twitter Paid Content Paid Search Agency PR

The Hottest B2B Marketing Insider Topics Of 2010

Marketing Insider Group

JANUARY 4, 2011

On May 7th, 2010 I started this journey to document my thoughts and perspective on B2B Marketing. I have grown Twitter followers, Facebook friends and LinkedIn connections but most importantly have made some real quality connections with respected folks in our field. And here are the top 10 posts from 2010 based on volume: 1.

B2B Marketing

B2B Marketing B2B Advertising Agencies B2B Sales

Real Examples of Social Media ROI

Customer Experience Matrix

MARCH 19, 2010

Summary: some published examples of "hard" ROI from social media. As part of the preparation for next Tuesday’s Webinar with 1to1 Media and Neolane (register here ), I poked around for some concrete examples of ROI from social media. An eConsultancy blog post sharing comments on social media ROI from a collection of British experts.

Social Media

Social Media ROI Examples Media

5 Steps to achieve Lead Generation ROI

Marketing Insider Group

MAY 12, 2010

In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Assuming all of those activities are neatly in place, one of the most powerful ways to justify a marketing budget is through paid online lead generation and the ROI that follows. Because it is an easy metric to obtain.

Lead Generation

Lead Generation Sales Management Lead Ranking ROI

What’s Your ROI?

ANNUITAS

MARCH 22, 2011

This week we are fortunate to have the winner of the 2010 B2B Twitterer of the Year, Michael Brenner , guest post and share his thoughts on Marketing ROI. You can follow Michael on Twitter: @BrennerMichael. This is the only way to show true ROI. With an average close rate you can even get to a calculated ROI.

ROI

ROI B2B Thought Leadership Lead Scoring Lead Ranking

B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

NOVEMBER 15, 2009

The main difference this year from last year was that we not only shared our knowledge and insights with each other but with the power of Twitter, we could share these with the rest of the globe. While I could write a number of blog posts on my own findings from this event, I decided to let Twitter write the post for me.

Eloqua

Eloqua Twitter Sales Management Lead Ranking

The Nifty 50 Top Women of Twitter for 2011

Webbiquity

MAY 3, 2011

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Though fairly new to Twitter, Amber is active and highly engaging, and her following is likely to grow quickly. Amber Buhl. Director of Sales for @ klout.

Twitter

Twitter B2B Thought Leadership Enterprise Management Work Management

Lead Generation Programs That Work

Marketing Insider Group

JULY 15, 2010

During my presentation titled Lead Generation Programs That Work I walked through the 5 Steps to Achieve Lead Generation ROI. It was also interesting to watch the conversation on Twitter both during and after the event. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Share your thoughts, post a comment.

Lead Generation

Lead Generation Budget Programs Work Management Lead Scoring

B2B Marketing Events Around The World - Nov 2010

MLT Creative

OCTOBER 26, 2010

Now in its third year, the B2B Twitterer of the Year (B2BTOTY) Award recognizes B2B individuals and organizations for outstanding contributions in practicing, promoting, and/or enhancing business using Twitter. Scottsdale, AZ: Learn how social media can better optimize your customer response efforts and thus generate a higher ROI.

B2B Marketing

B2B Marketing Advertising Agencies Paid Search Agency Mobile Advertising

B2B Marketing Events Around The World – Oct 2010

MLT Creative

SEPTEMBER 30, 2010

October 2-3, PodCamp Philly 2010 Philadelphia, PA: This event is targeted to audio and video podcasters, bloggers, social media enthusiasts, professionals and hobbyists, musicians, marketers, and people who want to understand more about the new media space.

Paid Content

Paid Content Paid Search Agency Advertising Agencies Digital Asset Management

Checklist: Content Marketing Strategy Essentials for 2023

ClearVoice

MARCH 9, 2023

Let’s also return to 2010. Go beyond Facebook or Twitter posts. This could include an ROI increase or other incentives. ” let’s review the above. The audience’s needs come first. However, the audience needs continually change. So your strategy should, as well. Boosting your social media efforts.

Marketing & Strategy

Marketing & Strategy Marketing Strategy Planning Content Marketing

The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

MAY 3, 2011

As part of the adoption issues, the research found out that the top three barriers for using marketing technology are: 49% Cost 47% Uncertain ROI 40% No Budget This makes sense. With markeeting budgets still being threatened due to economic uncertainty, marketers are pressed to justify their purchases and show ROI.

Work Management

Work Management Marketing Management Planning Marketing Automation Services

Tom Pisello: The ROI Guy: Seeing ROI in the Cloud?

The ROI Guy

DECEMBER 9, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Thursday, December 09, 2010 Seeing ROI in the Cloud?

ROI

ROI Marketing Budget Work Management Marketing Management

B2B Marketing Summit Shows Old Problems Persist

The Effective Marketer

OCTOBER 14, 2010

This entry was posted on Thursday, October 14th, 2010 at 9:05 am and is filed under Communication , Content Marketing , Marketing Planning , Marketing Strategy , Online Marketing. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Planning

Planning Work Management B2B Marketing Marketing Management

Marketing Charts and Trends « The Effective Marketer

The Effective Marketer

MAY 18, 2011

Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! You can leave a response , or trackback from your own site. Like Be the first to like this post. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Cost per Lead

Cost per Lead Planning Work Management Marketing Management

Making the Most of Your Webinars

The Effective Marketer

FEBRUARY 7, 2011

What’s the ROI of webcasting? Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! In my experience this is accurate, and sometimes during the day (or the day before) of the event tends to bring an increasing number of new registrations.

Webinar Metrics

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads

Marketing By Objectives « The Effective Marketer

The Effective Marketer

NOVEMBER 29, 2010

Is a valid question to answer in your objective) and although he doesn’t describe what the “marketing objectives” are, I would focus on lead generation numbers (how many qualified leads, for example) although other metrics such as “number of blog posts” or “twitter messages” could be valid objectives for social media campaigns.

Planning

Planning Work Management Marketing Management Effectiveness

Selecting the Right Email Marketing Provider « The Effective Marketer

The Effective Marketer

APRIL 6, 2011

Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! You can leave a response , or trackback from your own site. Like Be the first to like this post. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Work Management

Work Management Marketing Management Marketing Automation Services Planning

Tom Pisello: The ROI Guy: Updated Alinean Social Media ROI.

The ROI Guy

FEBRUARY 15, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

ROI

ROI Social Media Marketing Budget Budget Programs

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 22, 2010

If someone signs up to follow your company on Twitter, when you tweet will that person see it? That depends upon how many other people/brands they are following, and how often they check Twitter. In general, however, the chances any one Twitter follower sees any specific update from you is minimal. Very, very few.

Social Media

Social Media Media Webinar Metrics Paid Search Agency

Integrating Social Media and Search

Marketing Insider Group

AUGUST 3, 2010

But combining these techniques can provide tremendous uplift in results and ROI. He suggests you use the common tools of the trade like Twitter, Facebook and Google Alerts as well as more advanced sources like Google trends and Customer Service data. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Social Media

Social Media Paid Search Agency Demand Generation Agencies Media

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MAY 4, 2010

Or, paradoxically, they claim to embrace social media while forbidding their employees from being on Facebook or Twitter. There is of course relentless chatter about social media ROI and success metrics. The ROI of many Enterprise 2.0 For other technologies, the ROI is a bit tougher to quantify. Great question.

Social Media

Social Media Enterprise Management Media Webinar Metrics

Marketing Automation Monday is Here!

The Effective Marketer

DECEMBER 8, 2010

This entry was posted on Wednesday, December 8th, 2010 at 9:00 am and is filed under Marketing Automation , Marketing Management , Marketing Planning , Marketing ROI. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Marketing Automation Services

Marketing Automation Services Marketing Automation Planning Work Management

B2B Marketers Hold Off on Killing Traditional Media

The Effective Marketer

OCTOBER 22, 2010

This entry was posted on Friday, October 22nd, 2010 at 9:06 am and is filed under Communication , Marketing Budget , Marketing Management. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Like Be the first to like this post.

Planning

Planning Work Management Marketing Management Marketing Budget Creation

What Makes a Great Creative Brief? « The Effective Marketer

The Effective Marketer

JANUARY 7, 2011

Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! You can leave a response , or trackback from your own site. Like Be the first to like this post. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Creativity

Creativity Planning Work Management Marketing Management

Investing in Marketing: Calculate ROI before you Leap

Online Marketing Institute

NOVEMBER 8, 2010

Home About Us FAQs Our Contributors The RIC Blog Promoting innovation Feeds: Posts Comments Investing in Marketing: Calculate ROI before you Leap July 20, 2010 by Stephen Rhodes By Axel Kuhn Chances are that you – or someone in your organization – are thinking about investing in a marketing campaign at this very moment.

ROMI

ROMI ROI Planning Advertising Agencies

Need to Drive Leads? Try These Traditional Tactics Now

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? Michael Brenner Jul 12 2010 Hi Sandi, I am so happy you agree!

Tactics

Tactics Paid Search Agency Demand Generation Agencies Leads

The Ghost Blogging Debate Done Right

The Effective Marketer

AUGUST 23, 2010

This entry was posted on Monday, August 23rd, 2010 at 8:30 am and is filed under Communication , Social Media. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! You can follow any responses to this entry through the RSS 2.0

Work Management

Work Management Marketing Automation Services Marketing Budget Creation Marketing Budget

Why Sales and Marketing Don't Get Along « The Effective Marketer

The Effective Marketer

MARCH 24, 2011

In their “ CMO Perspectives on B2B Marketing Automation &# this challenge for high quality leads is shown as having increased from 69% in 2009 to 76% in 2010. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! United States License.

Planning

Planning Work Management Marketing Management Marketing Budget Creation

How to Fail at Social Media

The Effective Marketer

AUGUST 2, 2010

This entry was posted on Monday, August 2nd, 2010 at 12:00 pm and is filed under Social Media. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! You can follow any responses to this entry through the RSS 2.0 United States License.

Social Media

Social Media Work Management Marketing Management Marketing Automation Services

Taming Your Brand Mascot « The Effective Marketer

The Effective Marketer

MAY 10, 2010

More recently even Twitter mascots have been showing up as a company’s public face. This entry was posted on Monday, May 10th, 2010 at 11:45 am and is filed under Communication , Marketing Strategy , Online Marketing , Social Media , Uncategorized. brand mascots are a common tool to promote your product or service.

Planning

Planning Work Management Marketing Automation Services Marketing Management

The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

MAY 9, 2011

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. Larger organizations may even start thinking of a higher level role, of Chief Content Officer , created in order to plan, coordinate the execution, and report on content ROI. Like Be the first to like this post.

Planning

Planning Marketing Budget Creation Work Management Marketing Management

The Role of B2B Marketing

Marketing Insider Group

SEPTEMBER 2, 2010

In order to meet new revenue and ROI goals, marketers need to improve their strategic skills (50%) and sales skills (40%). Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn. Share your thoughts, post a comment.

B2B Marketing

B2B Marketing Planning B2B Paid Search Agency

The Role of B2B Marketing

Marketing Insider Group

SEPTEMBER 2, 2010

In order to meet new revenue and ROI goals, marketers need to improve their strategic skills (50%) and sales skills (40%). Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn. Share your thoughts, post a comment.

B2B Marketing

B2B Marketing Planning B2B Paid Search Agency

WordPress Plugins for Marketers

The Effective Marketer

FEBRUARY 22, 2011

Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Reply WordPress Plugins for Marketers | WordPress News says: February 26, 2011 at 10:29 pm [.] United States License. United States License.

Planning

Planning Work Management Marketing Management Marketing Automation Services

Explaining Social Media

The Effective Marketer

MAY 7, 2010

This entry was posted on Friday, May 7th, 2010 at 8:15 am and is filed under Social Media , Uncategorized. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! You can follow any responses to this entry through the RSS 2.0

Social Media

Social Media Media Work Management Marketing Automation Services

The Science of Email Marketing « The Effective Marketer

The Effective Marketer

FEBRUARY 10, 2011

Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! You can leave a response , or trackback from your own site. Like Be the first to like this post. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning

Planning Email Marketing Work Management Marketing Management

How Success is Misunderstood

The Effective Marketer

SEPTEMBER 29, 2010

This entry was posted on Wednesday, September 29th, 2010 at 3:25 am and is filed under Communication , Decision Making , Marketing Strategy , Online Marketing. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! United States License.

Marketing Budget

Marketing Budget Work Management Marketing Automation Services Marketing Management

11 Reasons Why Outbound Telemarketing Programs Fail

Marketing Insider Group

JUNE 29, 2010

Not watching the backend results: look at conversion rates with sales and ultimate ROI. by Michael Brenner, June 29, 2010 Related Posts: 7 Tips For Successful Lead Follow-up Be A Hero: Choose Appointment Setting for Your Next Campaign 5 Sales Closing Techniques Need to Drive Leads? Thanks for emphasizing the point!

Telemarketing

Telemarketing Work Management Marketing Management Paid Search Agency

Top Takeaways From Blogwell Philly 2010

Does Social Media Really Generate Revenue?

Trending Sources

Social Media Marketing Strategies for 2010

Does Social Media Really Generate Revenue?

ClickInsights: Social Media Marketing in 2010

Is Your Twitter Addiction Paying Off

The Hottest B2B Marketing Insider Topics Of 2010

Real Examples of Social Media ROI

5 Steps to achieve Lead Generation ROI

What’s Your ROI?

B2B Marketing Trends From Eloqua Experience 09 Via Twitter

The Nifty 50 Top Women of Twitter for 2011

Lead Generation Programs That Work

B2B Marketing Events Around The World - Nov 2010

B2B Marketing Events Around The World – Oct 2010

Checklist: Content Marketing Strategy Essentials for 2023

The Challenges in Adoption of Marketing Technology « The Effective.

Tom Pisello: The ROI Guy: Seeing ROI in the Cloud?

B2B Marketing Summit Shows Old Problems Persist

Marketing Charts and Trends « The Effective Marketer

Making the Most of Your Webinars

Marketing By Objectives « The Effective Marketer

Selecting the Right Email Marketing Provider « The Effective Marketer

Tom Pisello: The ROI Guy: Updated Alinean Social Media ROI.

Convince and Convert Blog: Social Media Strategy and Social Media.

Integrating Social Media and Search

Convince and Convert Blog: Social Media Strategy and Social Media.

Marketing Automation Monday is Here!

B2B Marketers Hold Off on Killing Traditional Media

What Makes a Great Creative Brief? « The Effective Marketer

Investing in Marketing: Calculate ROI before you Leap

Need to Drive Leads? Try These Traditional Tactics Now

The Ghost Blogging Debate Done Right

Why Sales and Marketing Don't Get Along « The Effective Marketer

How to Fail at Social Media

Taming Your Brand Mascot « The Effective Marketer

The Rise of the Content Marketer « The Effective Marketer

The Role of B2B Marketing

The Role of B2B Marketing

WordPress Plugins for Marketers

Explaining Social Media

The Science of Email Marketing « The Effective Marketer

How Success is Misunderstood

11 Reasons Why Outbound Telemarketing Programs Fail

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