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B2B Hubs Or PPC? Are All Leads Created Equal?

Online Marketing Institute

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business B2B Hubs Or PPC? Mar 17, 2010 at 11:34am ET by Andy Komack B2B companies crave leads. There is no ability to do that with PPC! Good leads.

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The New Marketing Accountability

Marketing Insider Group

In my opinion, this is the main challenge with marketing today. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. In all those positions, I had to show and be accountable to end-to-end results. Most marketers have a “campaign&# point of view.

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6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC

Online Marketing Institute

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? Test high-volume keywords vs. the tail If you are one of the many, many unfortunate B2B advertisers out there with a limited budget allocated to PPC, try some tests where you limit the scope of your program.

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Marketing Leads: Quality Vs. Quantity

Marketing Insider Group

kenny madden Aug 13 2010 Michael, Great post. This is not my opinion ( my opinion is irrelevant) i am expressing what a million IT buyers have told me. Happy to connect kenny@spiceworks.com Michael Brenner Aug 14 2010 Hi Kenny, thanks for your comments. Kim Albee, Genoo Marketing Automation Aug 17 2010 Thoughtful article.

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The 4 Most Common Mistakes in B2B Content Marketing

Marketing Insider Group

Share: Read more from Content Marketing B2B Marketing , Content Marketing , Inbound Marketing , Online Demand Generation , Sales Alignment 4 Comments Post a comment Daniel Oyston Jun 2 2010 “The main reason this is an acute challenge for B2B marketers is the high level of risk inherent in The B2B Decision Process”. That’s true, definitely.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

June 2nd, 2010 |Written By: Jay Baer | View Comments Tweet Is the interconnected Web bringing us together, or making us all distracted voyeurs? It’s as if your friends are sitting in your pocket at all times, waiting for you to ask their opinion. (I But the default view will be the opinions of your Facebook friends.

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Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

In my opinion, this is the difference between good or great. link] Opinion@Large Great topic/analysis. link] Opinion@Large Great topic/analysis. My opinion – very bad idea. My opinion – very bad idea. What is surprising is the lack of utilizing each resource to its capacity. Thanks for the read.