Convince & Convert

JUNE 24, 2010

So in my opinion it is more the live experience which will help to sell and share. You’re thinking that I’m crazy. But, I’m not. I’ve been in marketing or advertising (online or otherwise) for 20 years. Maybe sampling and demos on location will fit better.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

APRIL 20, 2010

The best thing to do is find the phrase , start the blog , then wait and optimize for the real search keywords… At least that is my opinion. The best thing to do is find the phrase , start the blog , then wait and optimize for the real search keywords… At least that is my opinion.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

APRIL 28, 2010

Labeled “Mass Influencers&# this army of 29 million opinionated chatterboxes may very well be the key to your social media success. link] [link] Patrick Tucker RT @jaybaer: The "influentials" of tomorrow–people who post too much opinion today. At the same time, word of mouth marketing IS important, and effective.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

AUGUST 10, 2010

Obviously this is a valuable metric but we are able to give companies a network value score to understand a person's word of mouth impact. Obviously this is a valuable metric but we are able to give companies a network value score to understand a person's word of mouth impact. Those are just my personal opinions.

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Convince & Convert

JUNE 3, 2010

We may be the least vindictive, grudge-holding society ever. For the most part, we’ve forgiven Tyson, Clinton, Nixon (my father-in-law is still a hater), Tylenol and about 63,157 other transgressions. jefflogden You are so right, Jay.

Social Media 158

Social Media Media PR Webinar Metrics 158

Convince & Convert

MAY 26, 2010

Are people empowered to share their opinions? * Are people empowered to share their opinions? * Other than the extraordinarily unflattering camera angle, it turned out pretty well (especially the super cool SME opening animation) 14 key points are below: Jay Baer Interview from Michael A. Do people like this? * Do people like this? *

Social Media 136

Social Media Media Paid Search Agency Video Marketing 136

Convince & Convert

APRIL 15, 2010

Sadly, it isn't and it's a much harder sell to big brands in my opinion (“What, we really have to communicate with our customers?&# ). I think your point about being involved in the community is the toughest for companies to put their arms around. Making progress, but still a long way to go.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain.

Paid Content 146

Paid Content Ad Building Brand Identity Branding 146

Convince & Convert

JUNE 22, 2010

Most B2B companies have fewer customers, so the opinions of each are magnified. Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. This makes no sense.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

MARCH 3, 2010

Make Social Portable Facebook’s true genius isn’t Facebook.com, it’s Facebook Connect, allowing consumers to import their friends and their friends’ opinions onto hundreds of thousands of other Web sites. Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

MARCH 23, 2010

It's good to know that different people from different parts of the globe can exchange opinions on certain topics like this one. At first, you knew everyone at the party. This is really really helpful, especially for an aspiring blogger like me. It is definitely nice to meet new friends on a blog site.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

JULY 14, 2010

Earlier today I commented on a somewhat counter opinion to yours that you might find interesting. " /by Mike Cassidy [link] [link] Scott Carson RT @smallbiztwit: Social Media is the Servant of Strategy Not the Master [link] [link] Mark Moreno Mike, I am not a jump on the bandwagon guy who comments just to add Twitter followers.

Social Media 137

Social Media Webinar Metrics Media Marketing & Strategy 137

Convince & Convert

SEPTEMBER 21, 2010

Especially social media, but even SEO, PPC, email, etc. Especially social media, but even SEO, PPC, email, etc. Especially social media, but even SEO, PPC, email, etc. I can tell you, we help our clients achieve results for a fraction of the cost of a PPC campaign, or a website redesign, or a direct mail piece.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

SEPTEMBER 21, 2010

I’ve started a comparison chart, based only on my own experience and opinion, for you to use and update as you see fit. First: your analysis would have been better had you added the caveat that your list is strictly your opinion and not a formal methodology that allowed a true apples to apples comparison. In control.

Social Media 158

Social Media Media Paid Content Work Management 158

Convince & Convert

SEPTEMBER 20, 2010

41% provide opinions about products/services. A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. 42% learn about products and services via Twitter. 19% seek customer support.

Social Media 161

Social Media Media Stats Statistics 161

Convince & Convert

MARCH 22, 2010

link] [link] Jen Grant You're Invited to the Socialpalooza [link] by @jaybaer (who in my opinion is worth 10x more than the cost here #justsayin) [link] Skip Bensley RT @jaybaer: Wow. I believe this will be the most comprehensive, useful collection of Webinars (education in your jammies rules) ever compiled about social media. (if

Paid Search Agency 108

Paid Search Agency Webinar Metrics Social Media Advertising Agencies 108

Convince & Convert

AUGUST 31, 2010

August 31st, 2010 |Written By: Jay Baer | View Comments Tweet Mitch Joel , whose blog and work I greatly admire, wrote a very interesting blog post recently that bemoaned the lack of conversation in social media. link] if you have an opinion. Would that change the nature of the engagements? The post is here.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

FEBRUARY 25, 2010

February 25th, 2010 |Written By: Susan Baier | View Comments Tweet Guest post from Susan Baier, a 20-year marketing strategy veteran with an MBA in Entrepreneurship. Her company Audience Audit provides strategic marketing support and audience segmentation research that helps organizations understand their customers better.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

APRIL 8, 2010

A bigger limitation, in my opinion, is the inability to connect a mouse (USB or wireless). A bigger limitation, in my opinion, is the inability to connect a mouse (USB or wireless). In terms of it being a poor device for content creation, I'm still on the fence.

Paid Search Agency 138

Paid Search Agency Content Social Media PR 138

Convince & Convert

MARCH 9, 2010

March 9th, 2010 |Written By: Jay Baer | View Comments Tweet Are you treating social media like a checklist? If you don't ship nationally and internationally, in my opinion you're probably better off concentrating on Facebook (and/or a niche network, if available). philsimonsystems I'm with you, Jason.

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

Convince & Convert

FEBRUARY 9, 2010

In real life, we trust a chosen few, while we consider the opinion of others. The others may “break through&# into the trusted circle by action and consistency; but until then we only trust the opinion of those that have earned our trust. The 2010 survey polled only US respondents (who tend to be considerably more cynical).

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

SEPTEMBER 21, 2010

The dominant URL shortener is also the best – in my opinion – at tracking and analytics. Radian6 For advanced social media listening, I often recommend my friends at Radian6 , who have – in my opinion – the most robust feature set and product development roadmap of all the widely available social listening platforms.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

AUGUST 3, 2010

In my opinion Google enhances visibility of Facebook pages and makes companies money. I still think we live (as you would agree) in a Google-centric universe – at least in 2010. link] 3 ways Facebook is killing the website | Hammer of Truth 2010 [.] Build a website. Keep it updated. The AOL connection is salient.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

In my opinion Google enhances visibility of Facebook pages and makes companies money. I still think we live (as you would agree) in a Google-centric universe – at least in 2010. link] 3 ways Facebook is killing the website | Hammer of Truth 2010 [.] Build a website. Keep it updated. The AOL connection is salient.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

MARCH 16, 2010

And whereas Facebook is the site du jour for posting personal pics and other gobbledy-gook, Twitter is, in my opinion, a better mobile tool for getting/giving information. expected this blog post to be a Twitter bashing post, instead it was insightful and in my humble opinion, completely on the money!

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

Outgrow

OCTOBER 21, 2019

You can easily include a quiz about whether one should hire a PPC agency or go inhouse on it! It helps them give feedback about your product/service and voice their opinions on their experience. It can be done through referrals, usually through word of mouth. In April 2010, Dropbox users sent 2.8

Interactive Marketing 40

Interactive Marketing Paid Content Top of Funnel Webinar Metrics 40

Online Marketing Institute

OCTOBER 31, 2010

The dominant URL shortener is also the best – in my opinion – at tracking and analytics. Radian6 For advanced social media listening, I often recommend my friends at Radian6 , who have – in my opinion – the most robust feature set and product development roadmap of all the widely available social listening platforms.

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

APRIL 7, 2010

But, we did talk about the impact of geo-tagging on reviews, and whether the fact that someone has actually been to a location recently should influence your perception of their opinion. This adds a lot more value in my opinion that static “I'm @ [place]&# style updates.

Analysis 152

Analysis Social Media Work Management Mobile Marketing 152

Directive Agency

JUNE 18, 2019

Blake Emal : So, that’s like word of mouth. Joel Klettke : These people have opinions. Suddenly they’re a grand master of copy because out of nowhere it’s like “Well, I don’t like this word choice,” or “Oh, but what about this headline that I thought up? Do you remember it, Joel?

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

Directive Agency

JUNE 18, 2019

Blake Emal : So, that’s like word of mouth. Joel Klettke : These people have opinions. Suddenly they’re a grand master of copy because out of nowhere it’s like “Well, I don’t like this word choice,” or “Oh, but what about this headline that I thought up? Do you remember it, Joel?

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

Convince & Convert

SEPTEMBER 2, 2010

Social media is word-of-mouth on steroids, and our ability to praise or punish brands with a few keystrokes is satisfying. We have the option to watch, listen, join conversations, give our opinions and make real friends. I have followed your words quietly now for the better part of 2010. I do so willingly.

Social Media 155

Social Media Media Webinar Metrics Marketing & Strategy 155

Convince & Convert

JUNE 23, 2010

Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Perception of all ideas being leveled and equal, diminishing the power of the opinion of the highest paid executives opinion or the opinion of an “expert&# and 2.

Social Media 122

Social Media Media Paid Content Webinar Metrics 122

Convince & Convert

SEPTEMBER 20, 2010

Or perhaps it’s the process of forming an evaluation by discerning and comparing the options at hand and then forming an opinion objectively and wisely. Critical Thought, a Prelude to Sound Judgment “Sound&# judgment is the capacity to assess situations and circumstances shrewdly and to draw appropriate conclusions.

Social Media 116

Social Media Paid Search Agency Media Advertising Agencies 116

seo.co

DECEMBER 8, 2020

There is skill, strategy, and nuance required to manage an effective PPC (pay-per-click) campaign , but those details are well-defined and easily available for any business owner who chooses to learn them. Facilitate word-of-mouth marketing. Facilitate word-of-mouth marketing. But not all links are created equal.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Convince & Convert

SEPTEMBER 20, 2010

August 12th, 2010 |Written By: Jay Baer | View Comments Tweet We built our own Frankenstein. And, as far as I can figure, the easiest way to identify people who like to give their opinions for the sake of giving their opinions is to look at those who blog, tweet, use Facebook or leverage any other social media channel to share their thoughts.

Twitter 148

Twitter CRM Business Paid Search Agency 148

Convince & Convert

SEPTEMBER 21, 2010

There was no shatteringly impactful takeaway from SXSW 2010, as it seems we’ve entered a (sure to be brief) innovation lull. It’s become a fuzzy catch all for everything from customer service, to customer experience, to customer relationship management, to content marketing, to word of mouth.

Social Media 128

Social Media Media Paid Content Conference 128

Convince & Convert

SEPTEMBER 20, 2010

May 6th, 2010 |Written By: Jay Baer | View Comments Tweet Does this sound familiar? But he also made the point that counter to popular opinion, change doesn’t occur gradually, it occurs with sudden, breathtaking swiftness. Word of mouth spreads like wildfire. And that’s the problem. People recognize it.

Social Media 161

Social Media Media Webinar Metrics Marketing & Strategy 161