B2B Marketing Directions

JANUARY 14, 2023

For example, should business leaders try to develop game-changing business strategies, or should they strive for operational excellence? The inaugural (2011) version of Scott Brinker's marketing technology landscape graphic contained about 150 solution providers.

Marketing AI 85

Marketing AI Planning Work Management Marketing Management 85

Marketing Insider Group

OCTOBER 21, 2015

It doesn’t take an expert to tell you that the content marketing software industry is exploding. On the heels of our own investment announcement , we wanted to know how much investor money is actually in the content marketing industry? And how much is the content marketing industry actually worth according to marketing budgets?

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Online Marketing Institute

NOVEMBER 2, 2009

unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind. First, that it’s important to continue investing in marketing through the downturn. So how should your prioritize spending for next year? facilities management software) and branded searches (e.g.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

The Effective Marketer

MARCH 24, 2011

According to a recent chart published by MarketingSherpa (below), 80% of marketers don’t spend time qualifying leads before sending them to sales. It is interesting that back in 2009, MarketingSherpa had published a chart showing the key challenges marketers faced and “generating high quality leads&# was the top one.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The ROI Guy

FEBRUARY 12, 2010

A recent research report on content marketing highlighted why marketing via feature / function / price is extinct, and why connecting personally with skeptical and frugal buyers is more important than ever. o Smaller companies are spending more on their content marketing as a percentage of budget than larger companies.

Budget Management 40

Budget Management Spending Planning Budget Programs 40

The ROI Guy

APRIL 7, 2011

The latest marketing spending survey results are out and the budget news is finally good for technology marketers. According to IDC’s annual “Tech Marketing Barometer Study”, marketing budgets are recovering with strength in 2011, with an expected 8% annual increase over 2010 levels.

Marketing Budget 40

Marketing Budget Budget Programs Allocation Paid Search Agency 40

The ROI Guy

JANUARY 10, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Monday, January 10, 2011 Let the Good Times Roll?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

The ROI Guy

SEPTEMBER 21, 2010

The latest survey (completed 9/10) reveals that large technology vendors have increased their marketing budgets by 3.7% in 2010 compared to 2009 levels. This is quite a change from 2009 budgets, which declined 8.3% The bad news for marketing leaders is that although the 3.7% market spending growth.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Planning 40

The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

The Effective Marketer

JANUARY 13, 2011

In their research they also classify companies according to their results in email marketing usage. The report has more interesting stuff and I suggest you spend a few minutes reading it. Work your way through the list above and start playing with content personalization, even if only for a small segment of your database.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Marketing Insider Group

OCTOBER 14, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 14, 2010 16 Subscribe Why Is Search…So…Darn…Hard?!

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

The Effective Marketer

MARCH 15, 2009

Long-term productivity is the focus on your overall goals, how you spend your time, and what do you need to change in your daily habits that will let you achieve your objectives in the amount of time you have available. Do we even know how much time we need to spend on specific tasks and whether those tasks will get us to where we want?

Product 100

Product Effectiveness Marketing Automation Services Work Management 100

The ROI Guy

SEPTEMBER 16, 2010

In perhaps a great sign that the economy may be in better shape than many are realizing, Duke’s Fuqua School of Business bi-annual marketing spending report reveals that marketing budgets are back on the rise. The latest survey in August 2010 indicates that CMOs are anticipating dramatic marketing spending increases of 9.2%

Marketing Budget 40

Marketing Budget Allocation Marketing Management Budget Management 40

The Effective Marketer

JANUARY 6, 2009

Action plan checklist: - Desired results - Probable restraints - Future revisions - Check-in Points - Implications for how the marketer will spend his time I need to stress the first bullet, “desired results”. This bullet also reminds you that you need to dedicate time to your plan.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

WebMarketCentral

NOVEMBER 2, 2009

Given the continued high unemployment rate and uncertain prospects for economic recovery, marketing budgets will be tight heading into the new year. Most B2B marketers are likely to find themselves with fewer dollars to spend but more pressure to spend them carefully. Where else should scarce dollars be allocated?

Marketing Budget 20

Marketing Budget Budget Programs Allocation Emarketing 20

The Effective Marketer

SEPTEMBER 27, 2010

Tips for Designing in Powerpoint This entry was posted on Monday, September 27th, 2010 at 9:06 am and is filed under Communication , Online Marketing , Teamwork , Web Design. That’s why we made our best to create a really plain way of getting things done. How can we improve this process? Give it a try!

Planning 100

Planning Work Management Effectiveness Marketing Budget Creation 100

Industrial Marketing Today

APRIL 21, 2010

How does one generate high quality, educated leads, not just site visitors on a marketing budget that is less than 1% of the projected revenue? webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Ranking 60

Chris Koch

JANUARY 15, 2010

Marketers and salespeople didn’t have to do much coaxing to get CIOs to buy, so why get complicated? We wrote about the typical concerns of a C-level executive, such as strategy, leadership, organizational design, and change management. At ITSMA, we’re calling 2010 the year of marketing transformation.

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

ClickZ

APRIL 10, 2020

For years, marketers have struggled to quantify the exact ROI of their efforts, but that’s no more — modern marketers have to prioritize the bottom line above all else. After all, if your strategy isn’t bringing in more revenue then what’s the point? But there’s hope yet.

Work Management 111

Work Management Marketing Budget Creation Marketing Budget Marketing Management 111

The ROI Guy

AUGUST 4, 2010

, marketers are still having a hard time connecting their investments to tangible bottom-line impact. Today's executive management strategy is driven by Frugalnomics, where maximizing value reigns supreme, and all spending needs to be tied to tangible gains. According to eMarketer however, this is not the case today.

Marketing Budget 40

Marketing Budget ROI Emarketing CMO 40

The ROI Guy

NOVEMBER 29, 2010

Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers. Death of a Salesman?

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Marketing Insider Group

MAY 12, 2010

Social media is hot mainly because it is new news to lots of folks in marketing and across our organizations that “the customer is indeed in charge”. Online lead generation is one of the best ways to identify customers early in the journey and produce a solid and predictable return on investment. Why is this important?

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Industrial Marketing Today

APRIL 26, 2010

More and more B2B marketers are shifting their marketing budget out of expensive pay per click (PPC) advertising and traditional media and into content creation, optimization and social media. Junta42 reported that for the third straight year, marketers are planning to spend significantly more on their content marketing efforts.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

ViewPoint

SEPTEMBER 27, 2012

My guest today is Dave Munn who has been President and CEO of ITSMA since 2000, having led ITSMA's global expansion to become the leading B2B marketing association for technology, professional services, and telecom companies. What are the best vehicles for doing this?’”. Who are we trying to reach.

Organization 120

Organization Work Management Marketing Management Marketing Budget 120

The Effective Marketer

FEBRUARY 16, 2009

You can’t be a marketer without having done some surveys in your life, otherwise where will you have gotten your data from? With the advent of cheap online survey software, everyone it seems is creating and sending out surveys. How did you target and fine tune your messages? that will positively affect your campaigns.

Customer Surveys 100

Customer Surveys Marketing Automation Services Work Management Marketing Management 100

The Effective Marketer

JULY 21, 2009

I don’t know about you, but so far it seems like Social Media is nothing more than just another media, another tool in the marketer’s arsenal. It’s like saying everyone should do email marketing, everyone should do podcasts, print ads and TV spots. Then listen to what they have to say, you may be surprised. Please share!

Social Media 100

Social Media Planning Work Management Social Marketing 100

The Effective Marketer

APRIL 6, 2009

Companies spend a lot of time and money when they need to hire someone and spend even more when they make a wrong hiring decision. Well, if events are a big part of their marketing budget, then they need someone they can count on to manage that side of the business. By continuously showing that you’re the best candidate.

Planning 100

Planning Work Management Marketing Management Trade Show 100

The Effective Marketer

MARCH 9, 2010

We also spend some time talking about the emails we hated and those that could be improved. Sure, our email marketing software has some canned templates but they are very bland. I think the only good thing going for them is that their name is recognizable and so people may spend some time deciphering their email.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

The Effective Marketer

JUNE 21, 2009

What I liked best was the tips on tools you can use and where to find additional resources. Commitment : you will have to commit to spending time developing your social media strategy; it doesn’t work overnight and require backing from your company willing to let you spend time doing it. and measure it religiously.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Hubspot

JANUARY 10, 2011

Merriam-Webster just released a listing of the top 10 words searched on their website's free online dictionary tool during 2010 and the winner was austerity , with more than 250,000 searches. As a marketing professional or business owner, are you planning for an austere 2011? How will you make the most of your marketing budget in 2011?

Planning 28

Planning Trends Marketing Budget Marketing Budget Creation 28

Moz

OCTOBER 18, 2020

We're ordering more food for delivery, spending more money in online shops, and checking for safety measures on the web listings of businesses of all kinds. But what do these new trends mean for the ways businesses market themselves online? Phil Rozek : Health and Wellness Services. Joy Hawkins : Legal Services.

Tactics 78

Tactics SEO Marketing Budget Lead Scoring 78

markempa

JUNE 7, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Budget Programs Marketing Budget Lead Scoring 120

markempa

MAY 23, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. It was clear that each executive had a completely different vision of lead generation and how to measure marketing peformance.

CMO 120

CMO Lead Generation Marketing Budget BtoB 120

QuanticMind

DECEMBER 5, 2019

Regardless of whether someone is traveling for business or pleasure, they appreciate and expect personalization, and businesses are doing everything they can to incorporate it into their service. Google is a problem for travel marketers that most don’t realize they even have.

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Work Management 52

The ROI Guy

DECEMBER 9, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Thursday, December 09, 2010 Seeing ROI in the Cloud?

ROI 40

ROI Marketing Budget Work Management Marketing Management 40

TrustRadius Marketing

NOVEMBER 7, 2019

Today’s community contributor is Zee Gimon , Digital Operations Manager at HUSPI Software Development. Choosing a marketing instrument is often a long process – no matter whether there were previous processes in place at a company or you’re starting from scratch. It was back in 2010 or so, just as they added a freemium version.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Work Management Marketing Automation 40

The ROI Guy

MAY 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40