2010, Magazine, Tactics and Word of Mouth

B2B Lead Generation Blog: Telemarketing is the top lead generation tactic

markempa

OCTOBER 22, 2005

The data came from over 500 campaigns from 21 industries and tracked 19 different tactics including: outbound telemarketing, direct mail, search marketing, and e-mail among others. Thanks to Carol Krol over at BtoB Magazine for pointing me to the report. Thanks to Carol Krol over at BtoB Magazine for pointing me to the report.

Telemarketing

Telemarketing Lead Generation Tactics Generation

B2B Lead Generation Blog: Online Lead Generation and Management Strategies that Get Results

markempa

JUNE 28, 2007

Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read. New and innovative online marketing tactics help companies build their brand and generate leads online. Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read.

Online Lead Generation

Online Lead Generation Lead Generation Work Management Marketing Management

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MAY 13, 2010

Every company is its own TV station, magazine, and newspaper. Not sure who came up with it originally) Social media changes the relationship between companies and customers from master and servant, to peer to peer. You must fight social media fire with social media water. 18 social media quotes jay baer View more presentations from Jay Baer.

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 14, 2010

If you were going to run an ad in a magazine, you would ask about both the psychographics and demographics of the reader so you could target the call to action and message appropriately. You’re in hunting mode, looking for tracks and setting lures. With social media, the audience is in multiple modes – participating in many threads.

Social Media

Social Media Work Management Marketing Management Media

Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

FEBRUARY 23, 2010

February 23rd, 2010 |Written By: Jay Baer | View Comments Tweet Is your social media program about asking, or answering? Sample tactics include writing blog posts, sending promotional tweets, creating and posting videos, and blog commenting. Like Sonny divorcing Cher (or was it the other way around?)

Social Media

Social Media Webinar Metrics Media Marketing & Strategy

How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

MARCH 4, 2010

Imagine subscribing to a magazine that was about tennis one month, and about cooking the next month. This is especially misplaced with group written blogs, where the broad content focus and inconsistent tonality makes RSS subscription less likely.

Webinar Metrics

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger

Why Content Marketing Matters To Me And Should To You

Convince & Convert

APRIL 15, 2010

We have entered an era where every business needs to consider themselves a TV station and a magazine , and the quicker you figure out your strategic content marketing plan, the faster you can use content to drive meaningful business results. Photography magazines. Is Your Company in the Content Marketing Industry?

Paid Content

Paid Content Content Marketing Paid Search Agency Planning

B2B Lead Generation Blog: Marketing accountability and ROI Measurement

markempa

JULY 11, 2005

Thanks to Kate Maddox and BtoB Magazine for pointing me to the upcoming 2005 Marketing Accountability Forum. Relying on just on the tactics that are easy to measure such as tele-prospecting , webinars , website logs , email campaigns while not measuring ROI for public relations and branding is not being fully accountable.

Lead Generation

Lead Generation ROI B2B Marketing BtoB

B2B Lead Generation Blog: Teleseminar on Selling to BIG Companies with Jill Konrath

markempa

FEBRUARY 7, 2006

Entrepreneur magazine (February 06) says is a must read for sales managers. What tactics work and which dont? Entrepreneur magazine (February 06) says is a must read for sales managers. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 What can marketing do to help? Who should do what?

Lead Generation

Lead Generation Paid Search Agency Companies Generation

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JUNE 3, 2010

We may be the least vindictive, grudge-holding society ever. For the most part, we’ve forgiven Tyson, Clinton, Nixon (my father-in-law is still a hater), Tylenol and about 63,157 other transgressions.

Social Media

Social Media Media PR Webinar Metrics

Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

AUGUST 10, 2010

Obviously this is a valuable metric but we are able to give companies a network value score to understand a person's word of mouth impact. Obviously this is a valuable metric but we are able to give companies a network value score to understand a person's word of mouth impact. It’s in our DNA.

Paid Content

Paid Content CRM Paid Search Agency Social Media

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

AUGUST 18, 2010

Most orgnisations and agencies are still very tactical across the board. Most orgnisations and agencies are still very tactical across the board. Maybe better characterized as the defining difference between looking at social media as a strategy or a tactic. And the PR world is riven with tactical behaviors.

PR

PR Social Media Paid Content Media

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MARCH 3, 2010

My big issue with digital in general (and social media in particular) is that all too often tactical tools are held up as strategic solutions. Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. Knowing what is possible and what works in certain situations goes a long way.

Social Media

Social Media Paid Search Agency Media Advertising Agencies

It's Time for Real-Time

Convince & Convert

JUNE 11, 2010

And to think I was the one who launched your published writing career when I gave you a chance with your first column way back when for bizAZ magazine. And to think I was the one who launched your published writing career when I gave you a chance with your first column way back when for bizAZ magazine. I expect a dedication.

Webinar Metrics

Webinar Metrics Paid Search Agency Social Media PR

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

We are all students in a writing program that emphasizes authenticity and voice, not marketing tactics. We are all students in a writing program that emphasizes authenticity and voice, not marketing tactics. We are all students in a writing program that emphasizes authenticity and voice, not marketing tactics.

Social Media

Social Media Media Webinar Metrics Paid Search Agency

Executive Summary: A CEO's Guide to Online Marketing

Hubspot

JULY 13, 2010

When thinking about a business blog, you should make sure it reads like a great trade magazine, not an advertisement. Social media finally gives a a way to map and influence word-of-mouth marketing in a way that has never existed before. Free Download: 2010 Online Marketing Blueprint. Hiring Needs to Change.

Online Marketing

Online Marketing Work Management Marketing Management Advertising Agencies

The Truth About the iPad | Blogging and Content Creation | Social.

Convince & Convert

APRIL 8, 2010

It’s an almost magical device that can show incredibly crisp HD video, all the audio you can handle, Web pages, books, online magazines ( Zinio is great on the iPad), newspapers, tweets, Facebook, Linkedin, and just about anything else you’d want to digest. And it sounds kind of cool to use for newspapers and magazines.

Paid Search Agency

Paid Search Agency Content Social Media PR

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MARCH 9, 2010

March 9th, 2010 |Written By: Jay Baer | View Comments Tweet Are you treating social media like a checklist? link] Full [link] [link] Inspired Magazine Are You Taking Social Media Shortcuts? link] [link] Inspired Magazine Are You Taking Social Media Shortcuts?

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

Are You Ready for the Opportunity Economy | social media case.

Convince & Convert

JUNE 8, 2010

June 8th, 2010 |Written By: Jay Baer | View Comments Tweet Sure, the speed and always-on nature of the real-time Web makes it a daunting and challenging environment. Named One of Arizona’s Top 25 Restaurants by Arizona Highways Magazine, show this message for a discount on an appetizer.&#

Social Media

Social Media Paid Content Media Paid Search Agency

Is Starbucks the Most Dangerous Competitor to Facebook? | E.

Convince & Convert

AUGUST 25, 2010

August 25th, 2010 |Written By: Jay Baer | View Comments Tweet Today’s post is a collaboration with Clinton Bonner , community connectivity expert, futurist, and blogger at Everything to Everything. link] [link] Inspired Magazine Is Starbucks the Most Dangerous Competitor to Facebook?

Paid Content

Paid Content Facebook Paid Search Agency Advertising Agencies

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

APRIL 27, 2010

Louis. &# Could Randy have said (as has EVERY other flight attendant I’ve ever witnessed) “Information about beverages and snacks is located in the US Airways magazine on the seat pocket in front of you&# (the good ones tell you the page number) – of course he could. Louis to Phoenix, coming back from SocialFresh.

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

SEPTEMBER 20, 2010

August 12th, 2010 |Written By: Jay Baer | View Comments Tweet We built our own Frankenstein. but Twitter (or any other social media tool) is just one of many tactics and channels used in marketing communication. link] [link] DIALOG Magazine Is Twitter for business even worth the trouble? link] [link] Hiroto Izumi ????????

Twitter

Twitter CRM Business Paid Search Agency

B2B Marketing Zone

B2B Lead Generation Blog: Telemarketing is the top lead generation tactic

B2B Lead Generation Blog: Online Lead Generation and Management Strategies that Get Results

Trending Sources

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Is Your Social Strategy Proactive or Reactive | Social Media.

How to Match 10 Key Success Metrics to Your Blogging Strategy.

Why Content Marketing Matters To Me And Should To You

B2B Lead Generation Blog: Marketing accountability and ROI Measurement

B2B Lead Generation Blog: Teleseminar on Selling to BIG Companies with Jill Konrath

Convince and Convert Blog: Social Media Strategy and Social Media.

Why Influence Mining is the Next Gold Rush | social crm | Social.

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince and Convert Blog: Social Media Strategy and Social Media.

It's Time for Real-Time

Convince and Convert Blog: Social Media Strategy and Social Media.

Executive Summary: A CEO's Guide to Online Marketing

The Truth About the iPad | Blogging and Content Creation | Social.

Convince and Convert Blog: Social Media Strategy and Social Media.

Are You Ready for the Opportunity Economy | social media case.

Is Starbucks the Most Dangerous Competitor to Facebook? | E.

Convince and Convert Blog: Social Media Strategy and Social Media.

Is Twitter for Business Even Worth the Trouble | social crm.

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