Remove 2010 Remove Magazine Remove Public Relations Remove Tactics
article thumbnail

B2B Lead Generation Blog: Telemarketing is the top lead generation tactic

markempa

The data came from over 500 campaigns from 21 industries and tracked 19 different tactics including: outbound telemarketing, direct mail, search marketing, and e-mail among others. Thanks to Carol Krol over at BtoB Magazine for pointing me to the report. Thanks to Carol Krol over at BtoB Magazine for pointing me to the report.

article thumbnail

what's your marketing approach?

The Effective Marketer

As marketers, we sometimes fall victims of the routine day-to-day tactical activities and forget why we are doing them. Create this email here, prepare a webinar there, and send the artwork for publication in that magazine. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Lead Generation Blog: Online Lead Generation and Management Strategies that Get Results

markempa

Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read. New and innovative online marketing tactics help companies build their brand and generate leads online. Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read.

article thumbnail

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

Most orgnisations and agencies are still very tactical across the board. Most orgnisations and agencies are still very tactical across the board. Maybe better characterized as the defining difference between looking at social media as a strategy or a tactic. And the PR world is riven with tactical behaviors.

PR 162
article thumbnail

what is an effective marketer?

The Effective Marketer

Blogs, magazine articles, whole books were written on marketing strategies and tactics and how to tweak your website to get higher Google rankings, how to use Guerilla Marketing and all the other interesting tools in the marketer arsenal but those are mainly that: tools. United States License. United States License.

Planning 100
article thumbnail

B2B Lead Generation Blog: Marketing accountability and ROI Measurement

markempa

Thanks to Kate Maddox and BtoB Magazine for pointing me to the upcoming 2005 Marketing Accountability Forum. Relying on just on the tactics that are easy to measure such as tele-prospecting , webinars , website logs , email campaigns while not measuring ROI for public relations and branding is not being fully accountable.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Every company is its own TV station, magazine, and newspaper. Not sure who came up with it originally) Social media changes the relationship between companies and customers from master and servant, to peer to peer. You must fight social media fire with social media water. 18 social media quotes jay baer View more presentations from Jay Baer.