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BtoB 2010 Lead Generation Guide

markempa

BtoB Magazine just published their 2010 Lead Generation Guide. BtoB: 2010 Lead Generation Guide. The guide contains information about trends, expert columns, market statistics and vendor lists. I recommend you check it out.

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The Marketing Book Podcast: “Forget the Funnel” by Georgiana Laudi

The Forward Observer

Teams try everything they can to drive more traffic, leads, and signups. Georgiana is a strategic advisor and speaker who’s passionate about turning customer value into revenue-generating outcomes. So why is marketing it so hard? Many SaaS companies struggle with marketing. Yet revenue growth remains…lumpy.

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2010 Will Bring New Features to Demand Generation Systems

Customer Experience Matrix

Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. But the real excitement will be features that expand the scope of demand generation products to support inbound marketing, better measurement, and more efficient content creation.

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7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

Generation Z, she shows, will rise in numbers among the nation’s workers. For marketers, this myth-busting fact means that they’ll need to diversify their approach to reach every generation. In fact, CPG industry leaders have upped the ante on innovation, anticipating changes to maintain their lead. totaled $58.6

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Activate Acquires Green Leads

Smashmouth Marketing

Activate Acquires Green Leads. Green Leads has been our baby, it’s been in our DNA, and everyone we’ve worked with has always been considered friends and family. Today marked a big day in the history of Green Leads. What does this mean for Green Leads’ clients, employees and partners? Enough business. Fraternity Brothers.

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Marketing & Sales: Integrating Social Media and Lead Generation

Marketing Insider Group

Much has been discussed about the importance of aligning sales and marketing with regard to marketing automation and lead management processes. Social media marketing is also a channel where marketing and sales departments need to be closely aligned, but the assignment of roles and tasks can be unclear to many firms.

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Top Takeaways From Blogwell Philly 2010

Marketing Insider Group

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.

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