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10 Tips for a Successful Trade Show Follow-up Campaign

The Point

A 2010 study concluded that fewer than 70 percent of exhibitors have any formalized plan or process in place for how leads are followed up after the show. a white paper download, a demo request) can help uncover hot leads that might otherwise be missed, or at the very least can help sales prioritize which leads merit being called first.

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Successful Industrial Websites Require Part DiY and Part.

Industrial Marketing Today

The client’s engineering team created Flash demos of their software, which we incorporated into the new site. Copyright © 2010 Tiecas, Inc. We converted several of their PowerPoint files into online Flash presentations to highlight the primary benefits and features of their software suite.

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Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

Hand over sales-ready leads to sales – your sales team may provide them with additional content such as data and price sheets, set up an online or a face-to-face demo and ultimately move them to the RFP/RFQ stage. Copyright © 2010 Tiecas, Inc.

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B2B Lead Generation Using a Business Blog

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers. Thanks for the post.

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Dreamforce 2009: Engaging Effectively with Social Networks using Salesforce.com

Adobe Experience Cloud Blog

While we are in the infancy of adoption, growth is rapid and will continue to increase, some statistics to take note of include: By 2010, GenY will outnumber Baby Boomers. During the session we saw a live demo of how we would use Salesforce for Twitter to make better use of what is happening in social media.

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5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. Copyright © 2010 Tiecas, Inc. One-size-fits-all site content will not help you engage. The same holds true for video white papers.

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Content SEO

Online Marketing Institute

Optimizing news related content such as press releases and images can attract journalists to use the company in a story. TopRank SEO client, Jiyan Wei from Vocus will present a case study of how they’ve used and advanced their SEO efforts with the 500,000 press releases hosted on PRWeb. We hope to see you there!

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