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Two themes for martech stack leaders: collaboration and integration

chiefmartech

The following is a guest post by Tony Byrne , founder of Real Story Group and popular speaker and workshop leader at the MarTech conference series. One of the tougher challenges in enhancing customer experience revolves around poor employee experience. The above graphic is Real Story Group’s Omnichannel Stack Reference Model.

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ClickInsights: What was your "Aha" moment in 2010? - Part 1

Ambal's Amusings

My aha moment in 2009 happened when I published a report called the Social Media Marketing Industry report and it became one of the most talked about items on Twitter for two days running. The same week, another person called and asked permission to distribute a section of my paper as part of a university workshop. Over to you.

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5 ways authors can make money outside selling books

ConvertKit

It’s a prevailing myth throughout the writing community that if you want to be a published author, you’ll still never be able to quit your full-time job or gig waiting tables. Author Liz Lawson published her debut YA novel, THE LUCKY ONES, with Penguin Random House. “Oh, I’ll never make any money as a writer.”. Images via Jen A.

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Save the Date! 2010 September B2B Marketing Happenings & Goings-on

MLT Creative

Do you want to have constant customer engagement? If the answer is yes, join us for iStrategy 2010 to learn, network, share ideas, and understand how to build your online marketing strategy to its fullest potential. September 15-16, iStrategy Chicago, IL: Are you looking to quantify your social media efforts?

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B2B Lead Generation Blog: Blogging & RSS Events

markempa

The live workshop will take place in Washington, DC on February 17th. Blogging & RSS Jumpstart Half-Day Workshop Cant make it to DC? The live workshop will take place in Washington, DC on February 17th. Blogging & RSS Jumpstart Half-Day Workshop Cant make it to DC?

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It is good to talk. 5 business tips for handling difficult social conversations via marketing

Data Cleaning/CRM Appending

Besides, whether or not you have a product or service that entails challenging engagement, your customers want you to have a say. Your customers are enlightened, more vocal than ever and would like to endorse a brand that speaks for them. Because it ranks on Google and your customer care only brings you a bad name.

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B2B Lead Generation Blog: The Physics of Trigger Events for Lead Generation

markempa

When InTouch conducts an ideal customer profile workshop for a client, we help them understand favorable trigger events and related implications. When InTouch conducts an ideal customer profile workshop for a client, we help them understand favorable trigger events and related implications.