Remove sales
article thumbnail

10 AB Testing Examples That Will Help You Improve Your Website

accelerate agency

The business wanted to boost the click-through rate (CTR) of the banner. Humana’s original banner had a headline, sales copy, a CTA, and an image. By changing the copy and image, the banner’s CTR jumped 433%. Sim City 5 Sales Page Test. That’s vital for generating those sales that will make for a healthy bottom line.

article thumbnail

Social Media with Email Marketing – is it the Super Combo?

Industrial Marketing Today

by Achinta Mitra on June 24, 2010 in B2B E-Mail Marketing , Industrial Marketing & Web 2.0 , Social Media Marketing , Social Networking Lately, social media seems to garner all the attention in the media and blog posts with very little mention about email marketing. Are those predictions a little premature? See charts below).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The sales or support representative should speak directly through whatever medium the contact prefers. If you’re looking for justifying budget dollars, there are many sources that are more effective than CTR. Leaving the etiquette alone for now, our focus is how marketers need to approach our targets.

article thumbnail

What is Programmatic Digital Advertising?

Digilant

Over this period, the ad resulted in a rumored 40-50% click-through rate, which will astonish any current-day advertiser who is accustomed to industry-standard CTR rates of ~0.06%. . However, programmatic digital advertising has grown much beyond the 2010-era. Top 10 US Automotive Brand Increases Seasonal Sales. Let’s talk.

article thumbnail

The 5 SEO Recommendations That Matter in the End

Moz

After the update, we observed improved ranking on SERP results, which doubled impressions and CTR. Changed title: “Hawaii Trips 2019/2010 | Book Now | [brand name]”. After updating their page’s content to ensure it was search relevant, we went through and made sure no content within the page (i.e.

SEO 73
article thumbnail

Social Media Marketing Terms You Need to Know

ClearVoice

Click-Through Rate – A click-through rate (CTR) tracks how many times your audience clicks your ad on a platform. Instagram – This social networking platform is a photo- and video-sharing app that launched in 2010 and was acquired by Facebook in 2012. Instagram is a part of Facebook’s family of brands.

article thumbnail

One Third of U.S. Online Ads Now Served By Facebook

Hubspot

Instead, online marketers need to focus on click-through rates (CTR) and ultimately, lead and sale conversions. The massive volume of impressions has caused CTRs to decline. In 2010, Facebook ad CTRs were at.05% 49 in 2010. 05% on average, which is half of the industry average. 27 in 2009 to $.49