Biznology

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The B2B marketing ironies of our time

Biznology

I’ve been noticing some ironies in the world of B2B marketing lately; you know what I mean. Hubspot preaches inbound marketing as a mantra, right? The theory is that if you post irresistible content to your website, you’ll rise in search rankings and attract interested buyers to find you. But guess what? Kudos to them.

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How social media is changing what brands stand for

Biznology

When social media arose 15 years ago, marketers where afraid they would lose control over their brand integrity since the open interaction of customers in the digital world could undermine the intended value and personality of a brand. Traditionally marketers define “value” with a simple formula: benefit divided by the price.

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Key Benefits the Right Domain Name Adds to your Brand

Biznology

Choosing a spotless domain name is crucial for improving your digital marketing efforts. Back in 2010, Google’s former head of the webspam team, Matt Cutts, emphasized that the difference between new and old domains is not a big deal. A domain name should tell them who you are, what you do, and what kind of content they can find there.

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37 reasons that video content is king

Biznology

Bill Gates, in 1996, predicted ”content is king,” Bill said content would revolutionize the internet because it “allows material to be duplicated at a low cost, no matter the size of the audience. When it comes to an interactive network such as the internet, the definition of ‘content’ becomes very wide.”

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How to write for social media

Biznology

This webinar covers the basics of writing for the blogosphere as well as how to write for Facebook, Twitter and LinkedIn in a manner that recognizes the unique culture of each. Paul Gillin is one of our Biznology authors, and a writer, speaker and online marketing consultant specializing in B2B social media.

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24 reasons SEO and social media are inextricably linked

Biznology

59% of marketers agree SEO has the biggest effect on lead generation. Social Media Marketing refers to the process of gaining website traffic or attention on social media sites in the same way. Panda is a Google algorithm filter aimed at fighting low quality content; Penguin is one aimed at fighting web spam.

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Remember to tend to your technology

Biznology

From 1993, when I entered the web, until maybe 2010, I was highly technical. Starting in 2003, I became a marketing guy; in late 2006, I became a president and COO. Here’s the thing: if you’re in communications, PR, or marketing, you may be less technical than I am. Memories, maybe, but also lots and lots of crap.