Biznology
MARCH 23, 2018
Back in 2010, I was invited to become a contributor to Harvard Business Review ’s online publication. My rationale is that business buyers need information from suppliers to do their jobs, and they want to be up to speed in their fields. Ironic, isn’t it? What a thrill!
B2B Marketing Directions
APRIL 23, 2023
In his landmark 2010 book, How Brands Grow , Byron Sharp provided a simple definition of mental availability: "Mental availability/brand salience is the propensity for a brand to be noticed or thought of in buying situations." The concept of mental availability was developed by Byron Sharp and his colleagues at the Ehrenberg-Bass Institute.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Crimson Marketing
FEBRUARY 4, 2014
As B2B companies embrace the omni-channel buyer, marketing analytics tools will move toward auto-engaging people with the right content at the right time. As the importance of understanding individual buyer needs grows, how do you think marketing tools will help you and your company go to the next level?
Ambal's Amusings
FEBRUARY 8, 2010
We asked Rebel Brown "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" "Vendors who understand buyers and communicate relevant value will capture the next wave of spending." " Rebel Brown's Marketing Prediction for 2010. Rebel Brown. Over to you.
The ROI Guy
APRIL 7, 2011
According to IDC’s annual “Tech Marketing Barometer Study”, marketing budgets are recovering with strength in 2011, with an expected 8% annual increase over 2010 levels. growth in 2010, it’s unclear whether this increase will provide enough fuel to drive all of the campaign requirements and requests.
The ROI Guy
JULY 5, 2011
This has led to a snapback in hardware spending in both 2010 (12.1% Dollars) 2010 Spending 2010 Growth (%) 2011 Spending 2011 Growth (%) Computing Hardware 375 12.1 Although Gartner’s predictions bode well for IT vendors, IT buyers have fundamentally and permanently changes since the bursting of the tech bubble in 2001.
SnapApp
APRIL 9, 2015
And don’t get me started on channel strategies - remember when we all had a social channel strategy circa 2010? To make that connection, you need to develop and validate your personas and buying journey before you begin strategizing. It’s not a channel. Interactive content is a form of media, similar to video, print, and audio content.
Expert insights. Personalized for you.
190 
Let's personalize your content