Biznology

MARCH 23, 2018

Back in 2010, I was invited to become a contributor to Harvard Business Review ’s online publication. My rationale is that business buyers need information from suppliers to do their jobs, and they want to be up to speed in their fields. Ironic, isn’t it? What a thrill!

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190

The ROI Guy

SEPTEMBER 17, 2010

During these early phases, buyers are most looking for diagnostic advice and consultative ideas. In the middle stages of the buying lifecycle, prospects know they have an issue, and know that there are solutions, but need to get educated on which specific solutions would be best, and what these solutions can specifically deliver.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

The ROI Guy

NOVEMBER 29, 2010

Evidence of this shift can be found in IDC’s 2010 Customer Experience Survey. When asked, over 200 B2B solution buyers now felt that the most important part of the overall purchase process was Vendor Content, with over 1/3rd of the buyers indicating this content as key to the purchase decision.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

B2B Digital Marketer

OCTOBER 5, 2020

Nobody was focusing on, especially in the B to B space, the, the marketing side. And so, uh, did that for 10 years, uh, had the opportunity to sell that agency, which was a B2B focused agency and, uh, 2010, and went to work for the company that bought our agency and really discovered while I was there, Jim, that I just loved B2B.

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52

The ROI Guy

SEPTEMBER 28, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tuesday, September 28, 2010 Do White Papers Still Engage?

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40