B2B Marketing Traction

article thumbnail

Do You Have a Marketing Plan for 2010?

B2B Marketing Traction

If you haven’t yet done your marketing plan for 2010, don’t panic. A business owner once told me that when they hired someone to create a marketing plan, they received a binder containing over 200 pages, many of them including color graphs. The business owner said, “I didn’t know what to do with it!”

Planning 100
article thumbnail

Market Like a Tiger in 2010

B2B Marketing Traction

Identify business goals that you need to achieve. Merriam Webster defines tenacious as: 1 a : not easily pulled apart : cohesive ; and 2 a : persistent in maintaining, adhering to, or seeking something valued or desire. What does it take to be a tenacious marketer? You’re at Point A now.

Planning 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Market Like a Tiger in 2010

B2B Marketing Traction

Identify business goals that you need to achieve. Merriam Webster defines tenacious as: 1 a : not easily pulled apart : cohesive ; and 2 a : persistent in maintaining, adhering to, or seeking something valued or desire. What does it take to be a tenacious marketer? You’re at Point A now.

Planning 100
article thumbnail

Top 10 Social Media Questions Businesses Have

B2B Marketing Traction

Michael Stelzner published results of an April 2010 survey of over 1300 small business owners about social media marketing. The stats referenced on Bullas’ blog are from an Ernst Agency video – including one that says 81% of B2B marketers have social media accounts compared to 67% of B2C marketers !

article thumbnail

Should Businesses to Market More in a Recession?

B2B Marketing Traction

©2000-2010 New Incite. Home | Services | Blog | About | Resources | Contact. Strategic marketing consulting, implementation, and results measurement services for (B2B) technology, manufacturing and green companies. All Rights Reserved.

Planning 100
article thumbnail

B2B and B2C Marketing are Dead. Long Live B2H!

B2B Marketing Traction

Today more thank ever, buyers want a human experience from the brands and businesses they buy from. This is true of both the business-to-business (B2B) and business-to-consumer (B2C) environments. I think this has always been true for those who knew enough to leverage relationships in business.

article thumbnail

How to Do Competitive Analysis in a Crowded Industry

B2B Marketing Traction

One reason to focus on competitors who are top online search performers is that, by 2010, 93% of B2B buyers started their purchase decision by doing an online search for suppliers ( Booz & Company B2B Marketing Survey ). We’ve worked with many businesses to provide marketing strategies and execution that result in growth.

Analysis 100