B2B Marketing Traction

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Why The Most Effective B2B Marketing Tactic May Surprise You

B2B Marketing Traction

More than 1800 businesses and organizations were surveyed in the summer of 2014 with what appears to be a pretty even distribution of company size. really believe in content marketing, and I think it’s here to stay. I’ve been blogging about it since 2010. But, it’s not. But wait a minute. They said “In-person Events” were the most effective!

Improve Service with a Customer Touch Point Map

B2B Marketing Traction

It’s easy to defend your business practices. Tweet. Have you ever bought a product or service where you were excited about your decision to buy (maybe after a rigorous buying process), only to be very disappointed by the delivery? It happens all the time. Could that describe your level of service to your customers? “What’s that?” ” “How can we fix it?”

How to Do Competitive Analysis in a Crowded Industry

B2B Marketing Traction

One reason to focus on competitors who are top online search performers is that, by 2010, 93% of B2B buyers started their purchase decision by doing an online search for suppliers ( Booz & Company B2B Marketing Survey ). We’ve worked with many businesses to provide marketing strategies and execution that result in growth. Contact New Incite today. Some Rights Reserved.

Interim, Outsource CMOs, Marketing Directors on the Rise

B2B Marketing Traction

An increasing trend in the workplace is outsourcing talent for non-core business functions, and CMOs and other marketing executives are part of the trend. More and more businesses are finding that it’s increasingly difficult to hire talented marketing professionals on a full-time basis. Many recent articles address this trend. In my opinion, that’s the way it should be.

Stop Flushing Your Online Marketing Dollars Down the Toilet

B2B Marketing Traction

After years of hearing about the benefits of search engine optimization and/or pay per click advertising, business owners finally bit the bullet and invested in these tactics. Tweet. What’s the point of spending money to drive traffic to your web site… …if you’re not getting a return on your investment? SEO Has Changed. Your Web Site Isn’t Sticky. Do they leave?

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Be a Strategic Planning Action Hero with Micro-Strategies

B2B Marketing Traction

Dave Logan, Co-Founder/Senior Partner of Culture Sync, Professor at the Marshall School of Business at USC, and C0-Author of the book Tribal Leadership , presented the opening keynote at the Association for Strategic Planning annual conference in Pasadena, California. Businesses that have a strategic plan often don’t know how to move the plan into action. Tweet. 93% compliance!

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What Product Lifecycle (PLC) Means for B2B Inbound Marketing

B2B Marketing Traction

In this stage measurement of marketing ROI is critical, because businesses must be aware of when their mature-stage “cash cow” product or service (milk it for all it’s worth) becomes a “dog” with declining ROI. Tweet. Over the lifetime of a product or service, you go through different stages of introduction, growth, maturity, and decline. Please comment below!

7 Questions to Ask When You Hire a Marketing Consultant

B2B Marketing Traction

Remember the ad where the two big company consultants sat in front of a corporate business executive’s desk, and when the executive asked them, “What do you do?” In the past, the label “consultant” designated someone who provided advice to businesses and organizations, but did not implement their advice. Tweet. Expertise. Independence and Ethics.

Why B2B Marketers Need Blue Ocean Strategy

B2B Marketing Traction

We’ve been taught in business schools and business classes to analyze the competition! For a long time I’ve told my B2B clients that if they focus too much on their competition, they will be looking at their business and marketing strategy laterally. Chan Kim and Renée Mauborgne and published by Harvard Business Press in 2005. Tweet. Competitive Analysis.

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4 Marketing Trends to be Thankful For

B2B Marketing Traction

It’s so easy to complain about change and what it has “done” to marketing and business. Thanks to the Internet, a business in Woodland Hills, California can reach buyers all over the world. So marketing tactics must change – businesses need to put great content online and attract buyers to it. Tweet. Buyers have changed the way they buy. Buyers Rule.

New Buying Paradigm Not So New for High Tech Marketing

B2B Marketing Traction

Now that technology has permeated every business and almost every individual’s life, social networking allows us to quite easily follow, and take our buying cues from, our peers and industry thought leaders. Tweet. When I first read Geoffery Moore’s  Crossing the Chasm in the early 1990s, I was amazed at how well the author, then a partner at Regis McKenna, Inc. Wrong!

Best Day to Send B2B Email Marketing Campaigns

B2B Marketing Traction

On Mondays business people are overwhelmed and had a email inbox full of spam from the weekend. ” The article went on to say that Sunday was a day when business people have the time and space to read email, often from their smart phone. Tweet. As a B2B marketing consultant, I’m often asked what day of the week is the best day to send promotional email.

Market Like a Tiger in 2010

B2B Marketing Traction

Identify business goals that you need to achieve. Tweet. The Chinese New Year started on Sunday and is being celebrated around the world. It’s the Year of the Tiger in the Chinese Zodiac, which relates each year to one of twelve animals. The attributes of the tiger are tenacity and verocity, perfect qualities for marketing in today’s economic environment. Have a marketing plan.

Market Like a Tiger in 2010

B2B Marketing Traction

Identify business goals that you need to achieve. Tweet. The Chinese New Year started on Sunday and is being celebrated around the world. It’s the Year of the Tiger in the Chinese Zodiac, which relates each year to one of twelve animals. The attributes of the tiger are tenacity and verocity, perfect qualities for marketing in today’s economic environment. Have a marketing plan.

Top 10 Social Media Questions Businesses Have

B2B Marketing Traction

Michael Stelzner published results of an April 2010 survey of over 1300 small business owners about social media marketing. Tweet. B2B marketers are adopting social media, but they have a lot of questions about it! In a recent blog post, Paul Dunay referenced Jeff Bullas ‘ blog on  B2B social media statistics. How do you measure social media marketing? 2. Please comment below.

Critical Elements of the One-Page Marketing Plan

B2B Marketing Traction

How does each tactic tie back to your business goals? Tweet. Critical elements of the one-page marketing plan: Vision, Mission and Goals. Before planning, you should know what your company does (mission), where you want it to be in the next three to five years (vision), and how you are going to get there (goals). SMART Goals. Goals should be S pecific, M easurable, A chievable, R ealistic and T imely. Customer Segments or Personas. Who does your company serve? What are their needs, behaviors, desires, interests, preferences? What are the best ways to market to them? Tactics. Timeline.

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11 Reasons Why You Need a Facebook Company Page

B2B Marketing Traction

Are you on the fence about a Facebook company page for your business? I’m still hearing  a lot of misconceptions about Facebook from business owners. Here are 11 reasons you may want to create a presence on Facebook in 2011 and beyond, no matter if you are a business-to-consumer or business-to-business (B2B) company. 1. Tweet. Facebook is free. marketing

Do You Have a Marketing Plan for 2010?

B2B Marketing Traction

If you haven’t yet done your marketing plan for 2010, don’t panic. business owner once told me that when they hired someone to create a marketing plan, they received a binder containing over 200 pages, many of them including color graphs. The business owner said, “I didn’t know what to do with it!” Tweet. There is still time. Keep it simple.

Crticial B2B Marketing Actions for the New Normal

B2B Marketing Traction

SWOT Analysis with Action: I know that SWOT (strengths, weaknesses, opportunities, threats) analyses are out of favor with some business advisors, but I like them because they are easy for business owners to understand and act upon (they are not necessarily easy to do, especially if you own the business). Tweet. You can view the SWOT with Actions on one page.

Crticial B2B Marketing Actions for the New Normal

B2B Marketing Traction

SWOT Analysis with Action: I know that SWOT (strengths, weaknesses, opportunities, threats) analyses are out of favor with some business advisors, but I like them because they are easy for business owners to understand and act upon (they are not necessarily easy to do, especially if you own the business). Tweet. You can view the SWOT with Actions on one page.

Getting Ripped Off on B2B Web Development and SEO?

B2B Marketing Traction

That’s a red flag of a fragmented industry – or innocent business owners being ripped off on their Internet marketing! Then again in January 2010, I requested bids for a client that needed a web site update and ongoing SEO. I got bids for $4,000, then $7,000 for the update alone. Tweet. I got an inkling that all was not right in the web development and SEO world in 2008.

Social Media: Leverage Technology, But Be Human!

B2B Marketing Traction

And here’s a tweet by Andy Britnell , personal & business development specialist in the UK: Dear Twitter – please ban robot tweets for keywords – it is not clever, it is annoying. Tweet. I’ve been doing a presentation called “Leverage Technology for Marketing Success” for about the past ten years. No, no, no! Astounding! Have an online conversation?

Trade Show Trends B2B Marketers Need to Know

B2B Marketing Traction

Since 2001 (9-11), business travel and trade show attendance dropped. To accomodate business executives and others who just don’t want to spend all their time and money traveling, shows are moving to a regional format. Tweet. B2B marketers are continuing to scrutinize the return on investment for marketing programs and campaigns. Consolidation of trade shows. Photo on Flickr.

Trade Show Trends B2B Marketers Need to Know

B2B Marketing Traction

Since 2001 (9-11), business travel and trade show attendance dropped. To accomodate business executives and others who just don’t want to spend all their time and money traveling, shows are moving to a regional format. Tweet. B2B marketers are continuing to scrutinize the return on investment for marketing programs and campaigns. Consolidation of trade shows. Photo on Flickr.

Top 5 Reasons to Re-Do Your Legacy Website

B2B Marketing Traction

62% of executives over 50 and 81% under 50  use online search daily for business intelligence. Tweet. This week I talked to two different organizations whose top managers have a serious difference of opinion. On one side, some of the managers cannot believe their colleagues would allow an outdated, un-optimized-for-search-engines website represent the organization to prospects and customers!

What B2B Marketers Can Learn from B2C Stories

B2B Marketing Traction

In the story, the woman has a cake decorating business but no car in which to make deliveries. What do you and your business stand for? Tweet. rarely pay attention to a TV ad. But, a new ad for a Toyota Corolla got my attention last night. haven’t been looking for a Corolla, let alone a Toyota, but I watched the entire ad. It was engaging. And they all lived happily ever after.

CMO 2

Is Your B2B Marketing Consultant Ethical?

B2B Marketing Traction

Tweet. I had lunch recently with CPA Lynne Leavitt of Brakensiek Leavitt Pleger LLP , The Eclectic Accountants & Business Consultants , and Maureen Bernstein of Kaercher Campbell & Associates Insurance Brokerage. ” Today’s business owner expects transparency – are there any fees that haven’t been disclosed? We actually talked about – gasp!

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Takeaways from Rock Stars of Strategic Planning

B2B Marketing Traction

attended the Association for Strategic Planning ‘s annual conference in Pasadena, California on February 22-24, 2010. I got value from great networking, exhibits on strategic planning tools, methodologies and materials, author book-signings, workshops and breakout sessions. When businesses execute based on core values, the values act as a booster for getting results sooner.

Blog with Discipline to Get Marketing Results

B2B Marketing Traction

recent Hubspot survey showed that most business bloggers write no more than one blog entry a week. In 2010 2-3% write multiple blog entries per day, 8% write one per day, 29% write 2-3 per week. Tweet. 38% write once a week, 17% monthly and 6% less than once a month. How do we blog with discipline to increase the frequency of our blog entries without sacrificing quality?

Reduce Marketing Time-To-Trust with Twitter

B2B Marketing Traction

Your tweets should be strategic and represent your business marketing persona. Tweet. People buy from people they know, like and trust. Using Twitter can help B2B marketers reduce “time-to-trust” with prospective customers. When prospective customers follow you on Twitter, you are increasing your touch points with them. But, be careful as you use Twitter for B2B marketing.

CMO 2

Is Your B2B Marketing in 3D? Or Stuck in 2D?

B2B Marketing Traction

They do not want to follow people who only post business pitches. And, yes, even your software product or your black box network router has a story, because it has changed the way people do business and made their lives better. It’s also critical to know whom you want to personify online to represent your business. Tweet. People buy from people they like. Be your brand.

Is Your B2B Marketing in 3D? Or Stuck in 2D?

B2B Marketing Traction

They do not want to follow people who only post business pitches. And, yes, even your software product or your black box network router has a story, because it has changed the way people do business and made their lives better. It’s also critical to know whom you want to personify online to represent your business. Tweet. People buy from people they like. Be your brand.

How Dynamic is Your Marketing Consultant?

B2B Marketing Traction

also loved the validation of my business name, New Incite. Tweet. Marketing consultants have to come up with great ideas and sell them to their client. Some take it a step further and create project plans. A few even stick around to execute the marketing plan. How do you know how your marketing consultant can perform through this marketing continuum?

CMO 2

Best of 2010 – 13 Twitter Tips for Increasing Engagement

Sazbean

2010 in Review! original on increasing engagement posted October 18, 2010) A major frustration for people trying out Twitter for the first time is figuring out how to get anyone to respond. Ask People to Follow You – Include your Twitter name on your blog, email signature, business card, etc. While it’s ok to post your blog posts to Twitter, etc., Don’t spam!

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