It’s easy to defend your business practices. Tweet. Have you ever bought a product or service where you were excited about your decision to buy (maybe after a rigorous buying process), only to be very disappointed by the delivery? It happens all the time. Buyers deal with a great sales person, but delivery is slow, installation sloppy, customer service doesn’t solve problems and/or accounting doesn’t understand what the customer is trying to communicate. Could that describe your level of service to your customers? “What’s that?” ” So, be brave. MORE >>

That’s a red flag of a fragmented industry – or innocent business owners being ripped off on their Internet marketing! Then again in January 2010, I requested bids for a client that needed a web site update and ongoing SEO. ” But now in 2010 I am seeing SEO and web development practices that aren’t right, and I’m going to continue to blog about them and consult with my clients to protect them and save them money. Tweet. got an inkling that all was not right in the web development and SEO world in 2008. Hmmm – that’s too big a range! MORE >>

Are you on the fence about a Facebook company page for your business? I’m still hearing  a lot of misconceptions about Facebook from business owners. Here are 11 reasons you may want to create a presence on Facebook in 2011 and beyond, no matter if you are a business-to-consumer or business-to-business (B2B) company. Businesses spend millions on email, web sites, search engine optimization and traditional marketing. Facebook has done a good job of addressing privacy issues that came up earlier in 2010. Tweet. Facebook is free. marketing MORE >>

We’ve been taught in business schools and business classes to analyze the competition! For a long time I’ve told my B2B clients that if they focus too much on their competition, they will be looking at their business and marketing strategy laterally. Chan Kim and Renée Mauborgne and published by Harvard Business Press in 2005. Tweet. Competitive Analysis. What products and services do they have that we do not? What markets do they serve that we do not? How are they positioned? What is their strategy? How do they perform and what is their price point? MORE >>

In the story, the woman has a cake decorating business but no car in which to make deliveries. What do you and your business stand for? Tweet. rarely pay attention to a TV ad. But, a new ad for a Toyota Corolla got my attention last night. haven’t been looking for a Corolla, let alone a Toyota, but I watched the entire ad. paid attention because it told an interesting story about a woman who wants to buy a Toyota Corolla. It shows her trying to deliver intricately-decorated and iced cakes on a bus, getting jostled by other passengers while trying to protect the cake. MORE >>