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3 keys for better email engagement in Gmail

Martech

No, I’m stuck in 2013 because many of the small, mid-market and enterprise marketers I’ve been speaking with over the past month are fretting over Gmail’s Primary tab, which was the big burning issue that year. You could overestimate customer engagement or miss clues that a key segment is burning out.

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More on Marketo Financials: Despite Past Losses, Prospects Are Bright

Customer Experience Matrix

million) for 2010. Data I've collected over the years shows that Marketo had about 120 clients at the start of 2009, 325 at the start of 2010, and should end 2010 with about 800. Assume there were 70 at the start of 2010 (which matches my own data) and will be 140 by year-end, for an average of 105. million total.

Marketo 120
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Confessions Of A B2B Marketer

Marketing Insider Group

Lists became “tired&# as response rates drops. Rose Dec 1 2010 Lots of good points here, Michael. Michael Brenner Dec 1 2010 Hi Diane and thanks for your comment! Michael Damphousse Dec 2 2010 Looking forward to our session! Michael Brenner Dec 2 2010 Thanks Michael. Cross-sell. Hope it’s great!

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5 Steps to achieve Lead Generation ROI

Marketing Insider Group

ROI” and “Sales” are the 4 th and 5 th most important metric according to Chief Marketer April 1, 2010 study. And so we have to fall back on metrics that are easy to come by: response rates, clicks, impressions, registrations, attendees. Michael Brenner May 16 2010 Totally agree on engagement as the right objective. Keep it up.

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Know Thy Customer

Paul Gillin

All of the major service firms are moving into this space in a big way, but not many people have a good definition of it. Everyone in the global 2000 has burned in through a painful process their enterprise transaction systems. You’re coming closer to getting organizations and humans within them to almost be on the same metabolic rate.

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B2B Category Creators Episode 3 Transcript

Metadata

Definitely. So, you definitely taught me that. 30% open rate. I was the PM and marketing leader for an infosec product back in early 2010, ’11, all right? ” And the third is, “Oh, you say it’s going to double my click rate or double my engagements. I’m taking a break from this.

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B2B Category Creators Episode 3 Transcript

Metadata

Definitely. So, you definitely taught me that. 30% open rate. I was the PM and marketing leader for an infosec product back in early 2010, ’11, all right? ” And the third is, “Oh, you say it’s going to double my click rate or double my engagements. I’m taking a break from this.