2010 BtoB Features Profiling 
Buzz Marketing for Technology
OCTOBER 6, 2010
In my Top 10 B2B Marketing Predictions for 2010 blog post last year I called that day to be February 14, 2010 (betting on the social activity that the holiday brings) but I was actually 2 months late – the first time Facebook surpassed Google was on Christmas day 2009. Facebook also overtook Google in page views just recently.
Buzz Marketing for Technology
JANUARY 7, 2010
Late last year LinkedIn launched an advanced search feature on their site. Personal branding expert Dan Schawbel suggests that your profiles should be rich in keywords that anyone would be searching for. 10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions. In a recent article.
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Industrial Marketing Today
MAY 14, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.
markempa
JUNE 13, 2007
When InTouch conducts an ideal customer profile workshop for a client, we help them understand favorable trigger events and related implications. Messaging that addresses (in a personalized manner) a specific problem that your prospect is having is more relevant and thus will be more effective than a generic features and benefits message.
markempa
MAY 23, 2005
MarketingProfs featured an article by Rob Engelman called, Seven Strategies for the New Year. Rigorously qualify - every sales opportunity to make sure they fit your ideal client/customer profile before you develop a proposal or agree to do work. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0
The ROI Guy
SEPTEMBER 29, 2010
In the recent BtoB magazine article, " Tech Media Evolution a Bellwether ", the major technology publishers were examined to understand how quickly the shift to interactive marketing was occurring. The age of Internet fueled buying decisions means that traditional print publications just don't meet buyer or seller needs.
The ROI Guy
AUGUST 9, 2010
2) Quantify the issues and opportunities the customer has via benchmarking tools, comparing their profile or costs versus competitors and leaders. For more information on customized content programs: [link] The original BtoB feature article by Matthew Schwartz can be found at: [link] The full study is available from Junta42 at: [link].
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