B2B Lead Generation Blog: E-Mail Marketing Relevance Tips And Resources For B2B Lead Generation
markempa
NOVEMBER 18, 2005
On the other side, Ive heard numerous speakers and bloggers declare e-mail marketing dead. The development of an effective e-mail program depends on how much you know about your target audience and how well you use that information to tailor a relevant message. That’s simply not true. The key is message relevance and program execution.
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