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Does CDP Need a New Definition?

Customer Experience Matrix

The earliest Customer Data Platform systems were introduced before 2010; the term CDP was coined to describe this emerging class in 2013. This extended past packaged software to include custom-built systems and included systems whose scope was more limited than a true CDP. All that said, I’m not yet ready to redefine CDP.

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7 Companies Hosting Great Virtual Conferences

Hubspot

In 2020, many companies have needed to pivot to virtual conferences. Here, we've cultivated a list of seven companies hosting amazing virtual conferences. Fortunately, attending a virtual conference is much cheaper than attending in-person (especially since your company doesn't also have to pay for travel expenses).

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2018 Was a Great Year for Customer Data Platforms

Customer Experience Matrix

But Datorama and Treasure Data were the first acquisitions of large CDP companies. ARM Holdings, itself owned by tech conglomerate SoftBank, is a chip technology company that purchased Treasure Data to manage Internet of Things data. These companies are small and lightly funded, averaging just 25 employees and $4 million.

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Content Creation Robots Are Here [Examples]

Content Marketing Institute

The biggest player in the content AI field could truly be Narrative Science, which created NLG software called Quill. Narrative Science started in 2010 as a Northwestern University experiment turning baseball box scores into traditional stories. Client companies can inform Quill of the style of language, tone, and angle to use.

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The 19 Best iPaaS Vendors for Any Budget

Hubspot

In this article, we'll go over some of the best iPaaS vendors, so you can discover one that fits your company's unique needs and budget. promises to remove the laborious product management component of custom integrations and reduce the amount of time spent on integrations at your company by up to 80%. Let's dive in. Dell Boomi.

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4 Marketing Automation Tools Digital Marketers Should Consider

TrustRadius Marketing

Today’s community contributor is Zee Gimon , Digital Operations Manager at HUSPI Software Development. Choosing a marketing instrument is often a long process – no matter whether there were previous processes in place at a company or you’re starting from scratch. It was back in 2010 or so, just as they added a freemium version.

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QlikView's New Release Focuses on Enterprise Deployment

Customer Experience Matrix

The company released QlikView 10 in October and Senior Director of Product Marketing Erica Driver briefed me on it in a couple of weeks ago. Driver said the purpose was less to raise money than to gain the credibility that comes from being a public company. Total revenues will easily exceed $200 million for 2010.