markempa

MAY 26, 2005

Winning blogs will get publicity, hotlinks, coffee-mugs, and an icon. Personality: Is there a clear personality? Is it just news briefs without analysis or insight? #4. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Do you feel like you know the writer(s)? Would you revisit?

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Convince & Convert

AUGUST 10, 2010

Joe Fernandez : The amont of public-facing data attributed to a person’s name has exploded. We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands. It’s in our DNA.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

APRIL 20, 2010

I need to do some serious analysis to see how those 3,126 terms fit together, and dramatically expand my keyword usage. We're starting to drill down on targeted terms for the work blog, but I'm pretty much using my personal blog as a test platform right now.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

SEPTEMBER 20, 2010

You will see in 2010 that most companies will, hopefully, leave behind both notions (media is important, and B2C and B2C are different) due to results that we will start seeing in the market. Things I Don’t Want to Hear Anymore in 2010 =-. Things I Don’t Want to Hear Anymore in 2010 =-. Nicely said, Esteban.-=

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

APRIL 28, 2010

Don’t assume that the person that gave you one star on a Yelp review is some sort of carnival freak outlier. I like your “monitor and respond to all&# thought — this is more of a public relations model than a marketing model, especially if we dispense with the concept of “impressions&# in favor of “contacts.&#

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

SEPTEMBER 21, 2010

Competitive analysis: How does your brand stack up to the competition? • Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. First – What are the objectives?

Social Media 155

Social Media Media Paid Content Work Management 155

Convince & Convert

SEPTEMBER 21, 2010

Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs. It’s about having a strategy for making your company or organization more like a person and less like a machine. BTW, Jason, I am in awe of the way you answer everyone personally.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

JULY 22, 2010

According to a recent Social Media and Online PR Report from Econsultancy , 86% of companies surveyed planned to spend more on social media marketing in 2010, but only 25% say they have gained “real, tangible value&# from the medium.

Social Media 128

Social Media Media Paid Search Agency Webinar Metrics 128

Convince & Convert

SEPTEMBER 21, 2010

Most of the rest are from spring 2010 or earlier. I may run a similar analysis and rank my top posts by page views coming from search engines. I love the analysis. Years ago I did a similar analysis of the most clicked articles from my then employer’s email newsletter and found almost identical results. Thanks, Jay!

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Convince & Convert

AUGUST 26, 2010

If you’re an agency that’s providing social media listening or analysis services for clients, this is even more critical of a distinction. The disheartening truth is that there is very little “standardized&# reporting available if you’re going to do social listening and analysis at the highest level. No problem.

Social Media 119

Social Media Media Webinar Metrics Work Management 119

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Should Investor Relations Teams Use Twitter? - B2B Voices , September 1, 2010 Image via CrunchBase.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Convince & Convert

FEBRUARY 25, 2010

February 25th, 2010 |Written By: Susan Baier | View Comments Tweet Guest post from Susan Baier, a 20-year marketing strategy veteran with an MBA in Entrepreneurship. Obviously, ThinkGeek has personality. They wrap every product with personality, plus they seek out some pretty strange stuff that you just can't get anywhere else.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

APRIL 8, 2010

link] Zack Nice analysis! link] Zack Nice analysis! If you have two people use the device with different iTunes accounts, you can't update or change apps that one person installed without their iTunes password. I've been thinking about making it my conference travel/presentation device.

Paid Search Agency 136

Paid Search Agency Content Social Media PR 136

Content Marketing Institute

MARCH 28, 2018

Data analysis. personal interviews, focus groups) or perhaps a quantitative study (e.g., Do you have a qualified person on staff with time available or will you need to outsource it? After the data has been collected, edited, cleaned, and coded, you move into the analysis and writing phase. In-person events.

Research 97

Research Budget Programs Work Management Marketing Management 97

Convince & Convert

SEPTEMBER 21, 2010

So, I took a personal inventory and created this overview of the 39 social media tools I use daily. Excellent for down-and-dirty competitive analysis. My presenation “ 7 Ways to Build Stunning Business and Personal Brands in Social Media &# was originally given in person to 35 people. I implement bit.ly

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

APRIL 7, 2010

I’ve personally discovered several restaurants that way). Is it scalable to give every single mayor or person who checks in 20 times something for free? I’m starting to hear a lot of smart people scoff at these services, primarily along these lines “Why do I care where someone is eating for lunch?

Analysis 150

Analysis Social Media Work Management Mobile Marketing 150

Convince & Convert

MARCH 22, 2012

It’s very personal, not only amongst the narrator and the people involved, but obviously the victims of this injustice, etc. Ian: Are you asking how I personally do it for Bazaarvoice? Right now it’s a four-person team. It’s growing tremendously at a breakneck speed since I arrived in March of 2010.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

It’s very personal, not only amongst the narrator and the people involved, but obviously the victims of this injustice, etc. Ian: Are you asking how I personally do it for Bazaarvoice? Right now it’s a four-person team. It’s growing tremendously at a breakneck speed since I arrived in March of 2010.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

AUGUST 3, 2010

The trick with websites is the never-ending need to feed the monster, through search optimization, public relations, banner ads, skywriting, or whatever other means you’ve devised to let people know that your site is out there and worthy of attention. Good humor mixed in with a solid analysis, Jay. Build a website.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

The trick with websites is the never-ending need to feed the monster, through search optimization, public relations, banner ads, skywriting, or whatever other means you’ve devised to let people know that your site is out there and worthy of attention. Good humor mixed in with a solid analysis, Jay. Build a website.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

FEBRUARY 9, 2010

world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008. This is especially true when you know the person offline too and can see the gap between reality and what they post online.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

JUNE 8, 2010

June 8th, 2010 |Written By: Jay Baer | View Comments Tweet Sure, the speed and always-on nature of the real-time Web makes it a daunting and challenging environment. A single tweet, YouTube video, or blog post can be the spark that sets off a firestorm of controversy. Biz owerns, clients, customers. Great post!

Social Media 128

Social Media Paid Content Media Paid Search Agency 128

Convince & Convert

MARCH 16, 2010

The lack of integrated metrics on Twitter may not be a big deal for personal users, but for corporations looking to embed Twitter into an integrated social CRM approach, it’s a gaping hole that is currently being patched by inefficient, home grown workarounds. link] @Brett2point0 Excellent analysis, Jay. Content is king, agreed.

Social Media 124

Social Media Media Paid Content Webinar Metrics 124

Convince & Convert

APRIL 22, 2010

April 22nd, 2010 |Written By: Jay Baer | View Comments Tweet Maybe what we need is a little deconstruction. Social CRM (customer relationship management) is the emerging discipline of providing personalized helpful, meaningful service and support using social channels like Twitter (and increasingly, Facebook ). Whatchew Talking Bout?

Social Media 128

Social Media Paid Content Media Advertising Agencies 128

Webbiquity

SEPTEMBER 10, 2012

as well as serving on the Board of Directors at Person-to-Person, Inc. Before joining Cisco in 1998, Jeanette helped launch push-technology pioneer PointCast, and worked at public relations agency Copithorne & Bellows. Colette Cote. ColetteCote. She’s a rock star on Twitter and also speaks French. Lisa Cramer.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

as well as serving on the Board of Directors at Person-to-Person, Inc. Before joining Cisco in 1998, Jeanette helped launch push-technology pioneer PointCast, and worked at public relations agency Copithorne & Bellows. Colette Cote. ColetteCote. She’s a rock star on Twitter and also speaks French. Lisa Cramer.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Online Marketing Institute

JANUARY 4, 2011

I may be biased, but if you are client-side and working with consultants advising you on digital but they don’t participate personally – ask yourself: shouldn’t they ? Niche is overrated, personality underrated. Then when you see something relevant – forward it to the right person in the list.

Tactics 40

Tactics PR Planning Buzz 40

Online Marketing Institute

DECEMBER 9, 2009

Online Marketing Blog TopRank's internet marketing blog on the intersection of social media, digital public relations and search engine marketing. Personal pages such as "my product" inclusions really boost repeat business. Content is key for B2B websites. Of course this follows effective keywording and SEO. Nice stuff.

Search Marketing 40

Search Marketing Online Marketing Work Management B2B Marketing 40

Online Marketing Institute

OCTOBER 31, 2010

So, I took a personal inventory and created this overview of the 39 social media tools I use daily. Excellent for down-and-dirty competitive analysis. My presenation “ 7 Ways to Build Stunning Business and Personal Brands in Social Media &# was originally given in person to 35 people. I implement bit.ly

Social Media 40

Social Media Paid Content Tools Media 40

Online Marketing Institute

NOVEMBER 2, 2010

Jason Weaver CEO, Shoutlet shoutlet.com HRmarketer.com EXCELLENT article and analysis. Autumn Rain I think small scale entrepreneurs will become more productive with the aid of their own research, trial-and-error, and personal creativity. Public Relations Specialist - expert. www.anonymize.it.tc

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

MARCH 2, 2010

Not the ready, fire, aim email that’s the bane of your inbox, but smart, contextual email that sends the right message to the right person at the right time. ExactTarget bought @cotweet "Why the social business evolution starts today" (my analysis) [link] [link] Lauren Fernandez RT @jaybaer: Wow! Rohrs RT @jaybaer: Wow!

Business 116

Business Paid Search Agency Social Media Analysis 116

Convince & Convert

SEPTEMBER 2, 2010

Humanity People always slam Twitter for people talking about “what they had for lunch&# but the blending of the personal and professional is very attractive to me. I like math and analysis and reality. Revolutionary As we adopt social media to connect personally and with companies, businesses will need to respond.

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153

Online Marketing Institute

DECEMBER 13, 2010

Brian Solis Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About The State of the Blogosphere 2010 December 13, 2010 View Comments The question we ask ourselves when examining the state of the blogosphere is whether or not the cup is half full or half empty?

Blogger 40

Blogger Curation Contingency Planning Classified Ads 40

Convince & Convert

SEPTEMBER 23, 2010

Here we have a new paradigm that focuses at last on relevant, personalized communications AND costs almost nothing, and yet people are still apoplectic about it taking a lot of time? In the QA portion of recent speeches, I’ve frequently been asked “this is great, but doesn’t it seem like it will take a lot of time?

Social Media 146

Social Media Media Paid Content Webinar Metrics 146

seo.co

DECEMBER 8, 2020

In the years to come, users will become so accustomed to this individualized treatment, they’ll seldom venture outside their designated domes of personal experience, and content marketers will have to cater to them directly by learning user behavior patterns. Sure, online publications related to lawn mowers would be great.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Convince & Convert

JUNE 28, 2010

I see this as being most useful to the person managing the blog – especially those with multiple authors. Instead, we're developing an editorial calendar with a number of columns devoted to content analysis, both the why and how it did elements. The problem is bandwidth. The problem is bandwidth.

Social Media 127

Social Media Media Webinar Metrics Marketing & Strategy 127

Convince & Convert

SEPTEMBER 21, 2010

There was no shatteringly impactful takeaway from SXSW 2010, as it seems we’ve entered a (sure to be brief) innovation lull. Several companies I visited are working in the field of social data collection and analysis, an area where we need to make much progress to fulfill the promise of universal social media adoption.

Social Media 126

Social Media Media Paid Content Conference 126