The Effective Marketer

MAY 3, 2011

Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

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The Effective Marketer

OCTOBER 5, 2010

Below are a few useful tools out there for this problem. Website Review and Annotation Tools ShiftSpace.org is an interesting app that gives you the ability to comment on any website using your browser, but others have to have ShiftSpace installed to see them. Any other tools I have missed? Like Be the first to like this post.

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The Effective Marketer

MAY 10, 2010

brand mascots are a common tool to promote your product or service. This entry was posted on Monday, May 10th, 2010 at 11:45 am and is filed under Communication , Marketing Strategy , Online Marketing , Social Media , Uncategorized. More recently even Twitter mascots have been showing up as a company’s public face.

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The Effective Marketer

SEPTEMBER 27, 2010

The answer may lie in a tool most people already have… MS PowerPoint! Instead of waiting for the designer to come up with a Photoshop or HTML mockup of something that doesn’t resemble what I asked for, the PowerPoint slide can serve as a guideline and visual discussion tool for everyone involved. Start prototyping today!

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SnapApp

MAY 5, 2012

But now, LinkedIn has jumped into the game, acquiring SlideShare for a cool $119 Million. ?Obviously Obviously LinkedIn is trying to add value to their product and service, but what exactly is the value? ?Here First we need to realize that LinkedIn is a business tool. ?Professionals Here we'll look at the possibilities.

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The Effective Marketer

AUGUST 25, 2009

Why is it that such a poweful tool can be so deadly? Much has been said on how PowerPoint is a bad tool and should be abolished, but who’s really at fault? No need to raise your hand, we all have been there. An interesting article sent to me (thanks, Z.) talks about the birth of what we know today as PowerPoint.

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The Effective Marketer

OCTOBER 14, 2009

This really cool tool I read about on Laura Ramos’ blog , shows the path between you and your desired target. By gathering information from your LinkedIn, Facebook, Yahoo, Gmail (not Hotmail, mind you), and other social media sites you belong, it maps out your connections and the connections of your connections.

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The Effective Marketer

AUGUST 30, 2010

David Meerman Scott , in his book The New Rules of Marketing and PR points out that creating quality content is the new imperative: “The tools of the marketing and PR trade have changed. This entry was posted on Monday, August 30th, 2010 at 8:45 am and is filed under Communication , Content Marketing , Online Marketing.

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The Effective Marketer

FEBRUARY 16, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Only One Thing Matters in Online Surveys – WIIFM Marketers have several tools at their disposal in their arsenal of marketing weapons, one of which is surveys. Like Be the first to like this post.

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Marketing Insider Group

NOVEMBER 24, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 24, 2010 Subscribe A B2B Marketing Manifesto? Augmented Reality For B2B Marketing in 2011?"

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markempa

JANUARY 11, 2011

Over the holidays, I had some time to really dive into the LinkedIn B2B LeadGen Roundtable discussions. Are your efforts on LinkedIn and Twitter paying off?” After all, if you Google ”Top 10 B2B Trends in 2011” you’ll see social media listed on every one of them. she queried. How many leads have you generated? How about you?”.

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markempa

JANUARY 11, 2011

Over the holidays, I had some time to really dive into the LinkedIn B2B LeadGen Roundtable discussions. Are your efforts on LinkedIn and Twitter paying off?” After all, if you Google ”Top 10 B2B Trends in 2011” you’ll see social media listed on every one of them. she queried. How many leads have you generated? How about you?”.

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The Effective Marketer

JANUARY 3, 2009

Blogs, magazine articles, whole books were written on marketing strategies and tactics and how to tweak your website to get higher Google rankings, how to use Guerilla Marketing and all the other interesting tools in the marketer arsenal but those are mainly that: tools. Without good judgement, they are a waste of resources.

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Marketing Insider Group

JUNE 9, 2010

Depending on your budget and timeframe you can utilize either paid ( Radian6 ) and/or free ( SocialMention ) monitoring tools. The final component is installing proper measurement tools to track the success of your campaign. Bit.ly – use this tool to create shortened URLs and track clicks. Share your thoughts, post a comment.

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Marketing Insider Group

AUGUST 3, 2010

He suggests you use the common tools of the trade like Twitter, Facebook and Google Alerts as well as more advanced sources like Google trends and Customer Service data. These tools can all be used to monitor industry and competitive conversations. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

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Marketing Insider Group

MAY 18, 2010

While great content is extremely important, it is essential to use your blog, Twitter/LinkedIn accounts, and other social media tools (RSS syndication) to build a group of influencers that will amplify your content. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Share your thoughts, post a comment.

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Marketing Insider Group

DECEMBER 9, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 9, 2010 9 Subscribe Finding The Time To Tweet or Blog? I check LinkedIn for connection requests.

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Webbiquity

FEBRUARY 2, 2011

White papers are a popular b2b marketing tool, but good ones are expensive to produce. 2011 Trends: Content Marketing Is Critical by eMarketer. Share this on LinkedIn. 6 Ways to Cast a Wider Net Using a Whitepaper by Zmags Blog. ** 5 Stars. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us.

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The Effective Marketer

JUNE 21, 2009

What I liked best was the tips on tools you can use and where to find additional resources. Veredict : If you are new to using LinkedIn and Facebook for your business, Elyse’s presentation is a great starting point. Set goals : this is important for any social media platform that your company is trying to use. United States License.

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The Effective Marketer

MARCH 7, 2009

I was prepared for a sales pitch but Albert delivered one of the best presentations of the day while at the same time informing us of all the great tools available for Marketers from Google. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

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The Effective Marketer

JANUARY 5, 2009

P.S.: you may be asking youself “where are all the nice tools that we marketers love to use and how do they relate to being effective&# ? Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! It’s for you to decide! United States License.

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The Effective Marketer

JULY 21, 2009

I don’t know about you, but so far it seems like Social Media is nothing more than just another media, another tool in the marketer’s arsenal. Choosing the right social media strategy While some may say that since your employees are already using social media (facebook pages, tweeter accounts, linkedin posts, etc.) What is it for?

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The Effective Marketer

JUNE 23, 2009

Besides giving you an overview of how web analytics work, he dives into some specific examples of how to understand the data you are getting from the analytics tool. Successful Email Marketing (CV301) Professor: Eric Groves, Constant Contact This presentation should have been titled Email Marketing 101. United States License.

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The Effective Marketer

MARCH 15, 2009

But I digress… what I’ve been focusing on for the past few posts is on how you can use tools you already have at your disposal (like MS Outlook for most corporate users) to become more effective and productive. The use of such tools, however, can be seen as a short-tem fix instead of a long-term effect.

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Writing on the Web

JULY 4, 2012

First, why should you bother with social networking sites ( Facebook , LinkedIn , Twitter ) if you’re in business? The number of social media users age 65 and older grew 100 percent throughout 2010, so that one in four people in that age group are now part of a social networking site. Social media is a tool, plain and simple.

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The Effective Marketer

MARCH 9, 2010

This entry was posted on Tuesday, March 9th, 2010 at 12:15 pm and is filed under Uncategorized. 3 Responses to Email Design Review Gallery Jodi Kaplan says: March 12, 2010 at 5:42 pm I think they got caught up in the design tools and forgot to focus on the basics: readability, usability, and good copywriting.

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The Effective Marketer

JULY 12, 2009

Ok, now that we have a tool to fix those ugly Excel charts, let’s see what we can do about the main goal of your chart: The message. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! You can leave a response , or trackback from your own site.

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Marketing Insider Group

AUGUST 17, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 17, 2010 Subscribe What Is Marketing Acceleration? Fewer tools. Augmented Reality For B2B Marketing in 2011?"

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Marketing Insider Group

JUNE 7, 2010

Social media is just another channel and just another tool to reach customers. Share: Read more from Social Media B2B Marketing , Social Media 7 Comments Post a comment Paige ONeill Jun 9 2010 Great post, Michael. Michael Brenner Jun 9 2010 Thanks Paige. Michael Brenner Dec 22 2010 I appreciate the inclusion.

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Marketing Insider Group

SEPTEMBER 17, 2013

The explosion of new tools. Google’s “Zero Moment Of Truth research showed that the number of sources we look for in making a purchase has doubled (2011 vs. 2010). And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates.

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The Effective Marketer

JUNE 13, 2009

It is a free week long online training program featuring some great speakers on topic such as blogging, SEO, viral marketing, email marketing, lead nurturing… all the tools online marketers need to know. Reply Kaila Woodie says: February 5, 2010 at 10:18 am Hi. So, why is it free? Very pleasant data on MLM Leads. United States License.

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Marketing Insider Group

NOVEMBER 4, 2010

Share: Read more from Strategy 2 Comments Post a comment Denise Williams Nov 4 2010 Great info Michael. In consideration step we provide “how to build a business case&# and similar helpful tools, like template RFPs. Michael Brenner Nov 5 2010 Thank you Denise. Augmented Reality For B2B Marketing in 2011?"

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Marketing Insider Group

NOVEMBER 4, 2010

Share: Read more from Strategy 2 Comments Post a comment Denise Williams Nov 4 2010 Great info Michael. In consideration step we provide “how to build a business case&# and similar helpful tools, like template RFPs. Michael Brenner Nov 5 2010 Thank you Denise. Augmented Reality For B2B Marketing in 2011?"

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Webbiquity

JUNE 28, 2012

Using web analytics I can evaluate how my site’s doing as a sales and marketing tool, but now it’s time to take it a step further. And, with links to readily available data sources (including LinkedIn) you can easily find the individuals with the titles that are your targets.

Marketing Management 100

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Marketing Insider Group

OCTOBER 28, 2010

If you are looking for a more formal approach, check out The Marketing Leadership Council which offers a marketing planning tool called MarkPlan and recently held a series of workshops on marketing planning. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Augmented Reality For B2B Marketing in 2011?"

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Marketing Insider Group

MAY 3, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 4, 2010 7 Subscribe Why am I in Marketing? Michael Brenner May 16 2010 Thanks Barb. You are my first comment.

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Marketing Insider Group

MAY 3, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 4, 2010 7 Subscribe Why am I in Marketing? Michael Brenner May 16 2010 Thanks Barb. You are my first comment.

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