Industrial Marketing Today

JULY 6, 2010

According to Professor Marks, it is quite simple to use his Product Analysis Worksheet and this is how it works: There are four basic layers – features, advantages, motives and benefits. The first tool is the Product Analysis Worksheet from the book Personal Selling: An Interactive Approach by Ronald Marks, Ph.D.,

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

NOVEMBER 16, 2009

by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales? Of course, you don’t have to copy word for word any of the examples from above, you are the only one who can decide which approach works best for your product, service or list.

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Industrial Marketing Today

JUNE 12, 2010

So the pricing page is working to some degree in eliminating prospects who decide strictly on price. You can see an example of B2B web design prices from my company’s online marketing division’s website. My web analytics indicate that not all visitors that land on the pricing page also click on Web design RFQ or Contact Us links.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

JUNE 8, 2010

If you feel stuck for ideas, you can type in the URL of your closest competitor’s website into the research tool, select website content and let Google do the work for you. My Take: This is the make or break step – “build it and they’ll come” doesn’t work anymore. What has worked for you?

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

MAY 21, 2010

Stick to a posting schedule – Work out a posting schedule based on your workload and in-house resources. The color scheme, fonts, graphics and your tag line should all work together to separate you from your competition and be a true reflection of your business. Try to post new material at least twice a week and more often initially.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

JUNE 3, 2010

It doesn’t matter whether you work for a corporate marketing department or the owner of a small business website. You spend countless hours, weeks and months working with the site designers developing site maps, wireframes and mock ups – but content? Is your website redesign project on hold waiting for marketing to deliver content?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

JULY 20, 2010

Working in small teams, the fifth graders first engaged in what creativity theorist Donald Treffinger describes as fact-finding. Then, problem-finding — anticipating all potential pitfalls so their designs are more likely to work. The students had four weeks to design proposals. How does sound travel through materials?

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Industrial Marketing Today

JANUARY 26, 2010

Consider hiring a coach or an SEO expert to work up a strategic plan that you can execute. Unless your prospects can find your site when searching in major search engines, you are dead in the water. It is possible to do search engine optimization (SEO) by yourself but allow yourself time and there is a learning curve.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

MAY 31, 2010

Out-of-the-box settings will work just fine for beginners and advanced users can fine-tune everything. Do you use other SEO techniques that have worked well for you? It automatically optimizes your titles, generates META tags and avoids the typical duplicate content found on WordPress blogs.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Industrial Marketing Today

JULY 23, 2010

It takes extensive knowledge, expertise, experience and a lot of detailed work in order for your website to be ranked high for specific keywords and phrases in Google and other major search engines. That depends, see my earlier post, Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog. And yes, it does cost money.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

MAY 14, 2010

You can see a working example on my client, Schulte Building Systems’ site. I have seen this application being used very effectively by metal building manufacturers to help their customers choose the right color combination for roof, wall and trims.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

FEBRUARY 7, 2011

As part of a new Web design project that I’m working on for an engineering company, I’ve spent quite a bit of time in the past two weeks reviewing Websites of well-known engineering, procurement and construction (EPC) companies. Fluor Corporation ( www.fluor.com , NYSE: FLR) – $22 billion in 2009. billion in 2009.

Rules 60

Rules Paid Search Agency Companies Content Marketing 60

Industrial Marketing Today

FEBRUARY 7, 2011

As part of a new Web design project that I’m working on for an engineering company, I’ve spent quite a bit of time in the past two weeks reviewing Websites of well-known engineering, procurement and construction (EPC) companies. Fluor Corporation ( www.fluor.com , NYSE: FLR) – $22 billion in 2009. billion in 2009.

Paid Search Agency 60

Paid Search Agency Companies Content Buying Cycle 60

Industrial Marketing Today

MARCH 8, 2011

Building a thriving online community around your social media strategy takes a lot of hard work. In addition, their target audience wants volumes of reliable information that they can use to make their daily work easier. Farnell decided they would fill this real need and thus, element14 was born in June 2009.

Communities 60

Communities Peer-to-peer BtoB Sales Qualified Leads 60

Industrial Marketing Today

APRIL 15, 2011

That represents a 27 percent increase in downloads over 2009. Working with PARTsolutions to deliver 3D Part Catalog Technology continues to benefit our business and bottom line.”. These downloads resulted in the global sale of more than $25 billion in supplier components last year. Now that’s truly relevant and engaging content.

Lead Ranking 60

Lead Ranking Work Management Lead Scoring Marketing Management 60

Industrial Marketing Today

AUGUST 24, 2010

The chart below shows how engineers and industrial buyers use the Internet in work-related purchases ( Source: 2010 GlobalSpec Industrial Buy Cycle Survey ). You’d arm them with information about your products and how people use them. Then you’d put that person in front of the audience and check with them.”

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60