Industrial Marketing Today

APRIL 26, 2010

For 2010, approximately six in 10 marketing professionals surveyed plan to increase their spending on content initiatives. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

JUNE 24, 2010

by Achinta Mitra on June 24, 2010 in B2B E-Mail Marketing , Industrial Marketing & Web 2.0 , Social Media Marketing , Social Networking Lately, social media seems to garner all the attention in the media and blog posts with very little mention about email marketing. The first study done by AWeber (aff.

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Biznology

APRIL 22, 2013

I kid you not: even though Amazon predated the whole Web 2.0 That’s why the metrics that matter at the beginning are success stories and opinion surveys. Internet Marketing Social Media Marketing Amazon Business Enterprise Social Network Facebook Social networking service Web 2.0'

Social Networks 80

Social Networks Amazon Facebook Web 2.0 80

Industrial Marketing Today

SEPTEMBER 3, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Industrial buyers of today use online content extensively in making their buying decision.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

JULY 29, 2010

The New Rules of Engagement: CMOs Rethink Their Marketing Mix is based on a survey of 314 marketing executives at companies with more than $500 million in annual revenue. The report was based on a survey of over 70 BtoB marketers and was conducted by Genius.com. Johnson (GPJ).

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

MAY 26, 2010

The recommendations are based on the results of a survey of engineering, technical, manufacturing and industrial professionals who have influence on their company’s processes for buying products and services. In short, this is good, practical and actionable stuff and not some marketing theory.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

MAY 5, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

JUNE 12, 2010

The results from three separate studies confirm this: 61% of engineers surveyed indicated pricing information as one of the primary reasons to visit a vendor’s website. There have been many studies done over the years that indicate that price information is the very reason why most B2B buyers visit a vendor’s website.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

SEPTEMBER 20, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

JULY 9, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

B2B Marketing Traction

JUNE 12, 2012

In 2009, Enquiro, now Mediative, conducted a survey and produced The BuyerSphere Projec t report. I know, I know, I’ve cited surveys and research by a search marketing agency and Google, the seller of pay-per-click ads! Now more than ever, your website is critical to marketing success. The average shopper consults 10.4

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

Marketing Insider Group

JULY 21, 2010

In this 2 nd phase, released in September, 2009, the companies partnered with research firm OTX to validate their findings but this time they presented the survey respondents with actual search engine results pages. This allowed the research to quantify very few differences in actual behavior vs. reported behavior.

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

Industrial Marketing Today

JULY 23, 2010

According to AIChE’s survey of chemical engineers, members are looking for solutions tailored to their specific needs. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Online Marketing Institute

NOVEMBER 1, 2010

April 30, 2009 — Laura Ramos Email, Search, and Direct Mail Deliver Results Over Time I am very appreciative to Roy Young and Ann Handley at MarketingProfs for partnering with Forrester and me on the B2B marketing budget trends and effectiveness survey. Pattie McBride Says: June 29, 2009 at 1:31 PM Enjoyed the Blog!

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Smashmouth Marketing

MAY 1, 2009

The exact quote was: "Companies that significantly reduce their sales and marketing investment in 2009 will be gone by 2010." I think social networking is a misnomer, it's Networking 2.0. Sales 2.0, We should not worry so much about what comes after Sales 2.0. Sort of an informal survey. conference.

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Smashmouth Marketing

MAY 3, 2009

The exact quote was: "Companies that significantly reduce their sales and marketing investment in 2009 will be gone by 2010." I think social networking is a misnomer, it's Networking 2.0. Sales 2.0, We should not worry so much about what comes after Sales 2.0. Sort of an informal survey. conference.

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

WebMarketCentral

DECEMBER 28, 2009

Tags: Web 2.0

Twitter 20

Twitter Tactics Web 2.0 Tips 20

Online Marketing Institute

MARCH 13, 2011

Zoho BPM (3) Business Intelligence (14) Cloud Computing (13) Content Mgmt (15) CRM Best Practices (493) CRM Industry News (314) CRM Technology (521) Customer Experience (16) Customer Service (156) E-commerce (28) Enterprise 2.0 (6) 6) ERP (17) Internet Cust. ERP Internet Cust. b2bmarketing

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

readwrite

APRIL 22, 2010

That’s the day after Web 2.0 Consider these statistics: nearly one quarter of the mobile web, according to a recent report from mobile search engine Taptu , is made up of shopping and services. In February I surveyed the latest health and fitness apps on the iPhone platform. Cloud Computing.

Mobile Marketing 40

Mobile Marketing Trends Mobile Advertising Web 2.0 40

Anything Goes Marketing

NOVEMBER 16, 2008

During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). This may include an email with a survey asking these "inactives" what they would like to receive from your company or a request to opt back in with a targeted offer.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Online Marketing Institute

JULY 9, 2009

skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle. April 13, 2009 12:55 PM Axel Schultze said. Very insightful.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Convince & Convert

SEPTEMBER 21, 2010

That is the value to me of Web 2.0 That is the value to me of Web 2.0 That is the value to me of Web 2.0 j Deborah L Maue Social media = Web 2.0. Deborah L Maue Social media = Web 2.0. Deborah L Maue Social media = Web 2.0. Two of my friends were too.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

The Effective Marketer

JULY 5, 2009

This entry was posted on Sunday, July 5th, 2009 at 9:43 pm and is filed under Communication , Online Marketing. You can follow any responses to this entry through the RSS 2.0 4 Responses to Copywriting That Sells: Powerful Copy is Easier than You Think 519studio says: July 6, 2009 at 7:45 am Hi Thanks for the nice information.

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100

Industrial Marketing Today

JULY 1, 2010

after they surveyed more than 1,200 purchasing decision makers in small, medium, and large companies throughout the United States and Western Europe who are responsible for buying high-tech products and services. That was the key finding of a research study done by McKinsey & Co.

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60

Convince & Convert

APRIL 5, 2012

The company surveyed, I think it was around 400 people – I think I saw that in the notes – 400 people of all stripes, which was really my biggest issue with the survey, and we’ll come back to that. Surveyed these people about CEOs, leadership, and social media. There were two key nuggets from the report.

Social Media 114

Social Media Advertising Agencies Twitter Paid Search Agency 114

Industrial Marketing Today

AUGUST 24, 2010

The chart below shows how engineers and industrial buyers use the Internet in work-related purchases ( Source: 2010 GlobalSpec Industrial Buy Cycle Survey ). Then you’d put that person in front of the audience and check with them.” The use of supplier websites is at number two, second only to search engines.

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60

Online Marketing Institute

DECEMBER 13, 2010

Respondents for the survey, which was administered in English, represented 24 countries. In 2009 and 2010, we saw microblogs and tumblelogs such as Posterous and Tumblr gain in prominence and universality. To begin, let’s take a look at the residence of bloggers worldwide. Participants from Europe account for 19%.

Blogger 40

Blogger Curation Contingency Planning Classified Ads 40