Ambal's Amusings

APRIL 29, 2010

Workshop programs, audio recordings. Workshops, courses. They can be on blogs, twitter, or research sites. Our primary rule for gated content is to gate our research papers. Third party research converts, people are always willing to put their information down for that so we gate it as our way to generate leads.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Online Marketing Institute

JUNE 3, 2009

B2B Marketing News SMEs flock to BT Tradespace 10 June 2009, 11:30 GMT BT Tradespace has announced 400 per cent year-on-year growth. Go to the Data Knowledge Bank CASE STUDY: Nortel and Segmetrix Using well-researched data to structure a marketing campaign CASE STUDY: Reed Exhibitions How personalisation created buzz for the 2008 IDMF HOW TO.

Business to Business 40

Business to Business Paid Search Agency B2B Marketing Advertising Agencies 40

Online Marketing Institute

NOVEMBER 8, 2010

Kinaxis has also done something really smart using LinkedIn — They researched all the supply chain groups they thought were relevant to their biz. Michal Since we are on the topic…do you know of any conferences or workshops that focus on Social for B2B? I think that’s right. And you can have fun doing it.

Case Studies 40

Case Studies Case Study Social Media Studies 40

Atomic Reach

JANUARY 3, 2019

Since 2009, she has given one-on-one actionable marketing advice to clients to help them build their businesses online. In 2010, Robert Rose founded The Content Advisory, an education, consulting and research group of The Content Marketing Institute. Michele Linn - Co-founder and Chief Strategy Officer of Mantis Research.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Hubspot

MAY 29, 2015

In his book, Berger fuses the concepts of virality, social influence, and interpersonal communication with research and stories around what makes an idea not only stick, but also spread. People share pictures of their meals, diets, and workshops to show how healthy, smart, or in the know they are," adds Berger.

PR 28

PR Trigger Marketing Viral Marketing Storytelling 28

The ROI Guy

JANUARY 17, 2011

As today’s buyers are empowered by the Internet to do their own research and drive their own purchasing due diligence – engaging sales later than ever, or not at all – easy to use versions of these diagnostic tools need to be on-line, readily available, interactive and personalized to empower self-service research.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

DECEMBER 6, 2010

From our research and best practices work with leading B2B sales and marketing groups, Alinean provides its top 5 predictions for 2011: 1. The consumer is now in charge: researching specifications, configuring and customizing solutions, getting peer reviews and advice, comparing prices, and “buying now&#.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The Effective Marketer

JULY 5, 2009

Now that I have attended a copywriting workshop I hope some of the lessons will stick long enough to help me improve. Not all workshops are good, most of the ones I’ve been to are actually pretty bad but once in a while there’s one that stands out and this time was the copywriting workshop I attended a couple weeks ago.

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100

ClearVoice

AUGUST 28, 2020

I left my last newspaper job (and collaborative newsroom environment) in 2009 to become a self-employed content marketing writer. I appreciate this, because then we can workshop the issues together and find solutions so we both have a better experience. Yes, those goofy Zoom gatherings do have purpose! They nurture our creativity.

Marketing Proposals 100

Marketing Proposals Top of Funnel Resource Management Work Management 100

Ambal's Amusings

NOVEMBER 19, 2009

B2B Lead Generation Benchmark Study 2009. In addition to consulting, Mac conducts marketing workshops and seminars, writes regularly for leading marketing and business publications, is the publisher of Sales Lead Report, a newsletter with more than 15,000 subscribers, and Sales Lead Insights , his B2B marketing blog. MarketingSherpa.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

accelerate agency

AUGUST 1, 2021

The enterprise software market has seen high growth , with market revenues more than doubling between 2009 and 2019 (blame COVID for a slower-than-expected 2020). We’ve already talked about the importance of market research, and it’s worth zoning in on very specific customers who would benefit most from your unique solution.

Enterprise Management 52

Enterprise Management Work Management Paid Search Agency Marketing Management 52

Ambal's Amusings

AUGUST 27, 2009

B2B Lead Generation Benchmark Study 2009. This kind of content shows your prospects that you’ve done the research and that you know the industry inside and out. Highlight new industry research. B2B Lead Generation Benchmark Study 2009. Cashing in With Content (a classic by David Meerman Scott). Get Content.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Convince & Convert

MARCH 16, 2010

I presented a half-day workshop at the Email Evolution Conference on social media strategy ( slides here ) recently with DJ Waldow and Mike Corak , and the significant majority of the questions from the audience were about Twitter. A new Pew Research study shows only 8% of U.S. teens using Twitter, compared to 66% engaged in texting.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

Webbiquity

JUNE 6, 2011

Penenberg’s ( @Penenberg ) Fast Company article: “Social Networking Affects Brains Like Falling in Love” examines research by neuroeconomist Paul Zak that suggests social networking triggers the release of the generosity-trust chemical in our brains: Oxytocin (known as the cuddle chemical). Social Networking: Like Falling In Love.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100