Insights from the B2B Barometer
Savanta
JULY 14, 2014
Launched 5 years ago in 2009 and now representing the view of B2B marketers with a collective spend of £95 million, it is the industry’s state-of-the-nation study. I’d like to share a few of the study’s key findings here. The B2B Barometer is published by Circle Research , the BMC and the IDM. Yup, 39%.
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