The Effective Marketer

DECEMBER 8, 2010

Interesting also that according to their research the segmentation of email campaigns based on behavior (which is a big part of a Marketing Automation program) is also less effective than the sending of emails based on triggers. As always, you have to take all of this with a grain of salt. United States License. United States License.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Planning Work Management 100

The Effective Marketer

FEBRUARY 15, 2010

Analyze the results you get by segment (geography, products purchased, industry targeted, job titles, etc.) and start fine tuning the message, email design, subject line, date and time sent, and other relevant variables to each segment and you will start creating your own baseline. United States License. United States License.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

WebMarketCentral

DECEMBER 3, 2009

Karl Blanks and Ben Jesson of Conversion Rate Experts about improving conversion rates, the most common mistakes search marketers make, messaging, audience targeting, testing, the role of public relations in the conversion process, generating referrals and more.

Search Engine Marketing 20

Search Engine Marketing Search Marketing Adwords SEM 20

markempa

JANUARY 24, 2006

Jantsch writes, “You dont market to the masses, you dont really market to segments, you market, when youre effective, to one person at a time. Jantsch writes, “You dont market to the masses, you dont really market to segments, you market, when youre effective, to one person at a time. I tend to agree. I tend to agree.

Lead Generation 120

Lead Generation Small Business Marketing Generation B2B Thought Leadership 120

markempa

MARCH 2, 2006

« Podcast Segment 1: Selling to BIG Companies | Main | Generating Real Sales Leads from Tradeshow/Conferences » Consistent Lead Generation Pays Over Long Term In many ways, the disiplines of B2B and B2C marketing and lead generation are different.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

FEBRUARY 24, 2006

« Marketing That Reaches Decision Makers In Big Companies | Main | Podcast Segment 4: Selling to BIG Companies » Will Writing a Business Book Generate Sales Leads? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Sales Sales Leads Generation 120

B2B Marketing Savvy

AUGUST 25, 2009

An August 2009 study was just released which categorized a sample of 2000 tweets as falling into the following categories: News, Self-Promotion, Spam, Conversational, Pass-Along Value, and Pointless Babble. This report did not attempt to carve out any vertical segments. Customer feedback/dialogue.

PR 40

PR Twitter Paid Search Agency Advertising Agencies 40

Convince & Convert

SEPTEMBER 7, 2010

His “Pull and Stay&# advice; segmenting customers into barrels; platforming; social currency, and other concepts are instantly applicable to real world marketing challenges fitting a wide variety of circumstances. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. Is anyone looking disengagement as an opportunity or is it all about simple projected segmentation?

Social Media 123

Social Media Work Management Marketing Management Media 123

The ROI Guy

OCTOBER 11, 2010

This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels. Marketing strategy determines the choice of target market segments, positioning, marketing mix, and allocation of resources.

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

B2B Marketing Zone Posts

MARCH 3, 2010

Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices. Best of B2B Marketing. February 2010. Great stuff in February. I usually read it cover to cover. That is obviously critical.

B2B Marketing 40

B2B Marketing B2B Webinar Metrics Marketing & Strategy 40

Convince & Convert

FEBRUARY 10, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127

The ROI Guy

NOVEMBER 4, 2010

In this session we discussed some important value selling and content marketing research for technology marketers, much of which extends to other B2B segments, with trends and advice you need to excel in 2011. Declining from 2009 is budget allocations and spending for search ads and search engine optimization, as well as display ads.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Online Marketing Institute

JULY 31, 2012

2009 Eddie and Ozzie Awards Winners. Tool: Adobe Sitecatalyst URL: Omniture.com/sitecatalyst What it does: Segments traffic to determine “high-value” Web visitors and offers real-time analytics. Advertising and Public Relations. Booth-related Services. . --> Suppliers. Webinars Events. Industry Events. Steakhouses.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Hubspot

MAY 29, 2015

Thanks to their endorsement and a handful of other high-brow mentions -- Martha Stewart's Kale Slaw recipe published in the August 2009 copy of Martha Stewart Living and Gwenyth Paltrow's 2011 kale chip segment on Ellen -- kale quickly made its way into the public eye. So what caused this resurgence in popularity?

PR 28

PR Trigger Marketing Viral Marketing Storytelling 28

Convince & Convert

MARCH 4, 2010

It's hard enough trying to convince people that blogging is necessary, but by showing not only that metrics are possible but also how the metrics should be segmented opens yet another window on this world. In PR, measurement has always been a finger in the wind exercise. All rights reserved.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. population. Here’s 6 ways to find the gossips in your midst: 1. online average of $79,000.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

The Effective Marketer

OCTOBER 13, 2010

Segment and Treat Customers Differently Although the methodology varies based on your industry and whether you are a B2B or B2C company, the big picture is clear. According to Jaffe, we should segment customers into “walkers&# , “talkers&# , and “hybrid&# , and deploy distinct approaches for each one.

Marketing Funnels 100

Marketing Funnels Top of Funnel Work Management Planning 100

Convince & Convert

SEPTEMBER 21, 2010

Nothing Aware of you, but never acted Acted once Repeat actions/enthusiasts Advocates Pick up to two of these segments to focus upon, but make sure they are adjacent on this scale. If your audience skews older, you may not want to engage in a lot of “make a video&# contests, since that segment indexes low on the “Creator&# scale.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

ClearVoice

NOVEMBER 1, 2020

I also hear the term used in content marketing, blogging and public relations, so I say go for it. Example: Since 2009, wordsmith Asunta has partnered with brands and their agency partners to craft audience-centric B2C and B2B online content. According to Dictionary.com a wordsmith is “an expert in the use of words.”

Advertising Agencies 111

Advertising Agencies Television marketing Paid Search Agency Public Relations 111

Convince & Convert

JUNE 2, 2010

My Facebook friends are actually my friends (I have 100 FB friends but follow 2000 people on Twitter), and I only post once or twice a day (2) I know people can “hide&# me if I get annoying to them and (3) I can segment what I send on Facebook to certain groups of my friends (e.g., Me too, although the lines are blurring.

Social Media 133

Social Media Media Curation Webinar Metrics 133

Convince & Convert

APRIL 13, 2010

link] Brad The Best Advice Has No Shelf Life – Who Influenced You? All of us have influences. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Online Marketing Institute

NOVEMBER 8, 2010

Covering market strategy and planning, product launches, social media, public relations, messaging, positioning and communications, Rocket Watcher aims to help start-up product marketers make the most of their limited resources. Rocket Watcher provides a practical look at product marketing for start-ups.

Startups 40

Startups B2B Marketing B2B Planning 40

Single Grain

APRIL 25, 2022

Perform market segmentation. Performing market segmentation, audience targeting, and refinement. The PPC team integrates paid ads with social media, CRO, SEO , content marketing, and public relations to get the best results. Providing exclusive beta access to PPC campaign tracking tools. Conducting remarketing.

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52

Convince & Convert

FEBRUARY 25, 2010

Her company Audience Audit provides strategic marketing support and audience segmentation research that helps organizations understand their customers better. You could actually take it further and use different feeds for different audience segments, based on why they buy your product, which would be GREAT! All rights reserved.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

MARCH 9, 2010

As I was reading this (and especially when I got to @unmarketing ‘s comment) I got off on a tangent on network segmentation, etc, etc and decided I had to write my own post to explore it ( [link] ) because I didn’t want to get completely off-topic in the comments…but still wanted to leave a note here to say awesome post!

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Convince & Convert

JULY 22, 2010

Yet, despite the variance in their goals, they still share a number of similarities in their approach to the social web. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 128

Social Media Media Paid Search Agency Webinar Metrics 128

Convince & Convert

JULY 8, 2010

March 2009. October 2009. Each served a specific purpose & allowed me to segment correspondence. Robert Scoble argued that email faced deletion at the hands of Web 2.0 services like Twitter, Pownce & Jaiku. John Dvorak declared that email was a “carcass on the side of the information highway, rotting away.”

RSS 128

RSS Paid Search Agency Social Media Email Marketing 128

SnapApp

APRIL 25, 2018

Whether it’s content, email, or good ol’ public relations, she strives to delight customers and increase company revenue. Platforms like Iterable let you create segments; and offer the power to personalize emails at scale. - Her current title is VP of Product Marketing at Bizible , and she’s been in marketing since 2009.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

Whether it’s content, email, or good ol’ public relations, she strives to delight customers and increase company revenue. Platforms like Iterable let you create segments; and offer the power to personalize emails at scale. Her current title is VP of Product Marketing at Bizible , and she’s been in marketing since 2009.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Convince & Convert

JUNE 15, 2010

Communication segmentation by social activity–now that is an idea with legs. Your post made me look at Rapleaf's blog, and I found that they mentioned an interesting way to use the kind of data we're talking about. Check out bullet #2 here: [link]. I wonder how you would approach this? All rights reserved.

Social Media 153

Social Media Ideal Customer Profiles Paid Content Media 153

Convince & Convert

JUNE 30, 2010

This has enormous implications for social segmentation, content creation, tonality, and appropriate success metrics. I’m going to write more about my thinking in the area of social segmentation this summer, but for now what do you think? They are not a faceless heard. Well…duh! Well…duh! Well…duh!

Social Media 128

Social Media Media Webinar Metrics Marketing & Strategy 128

Hubspot

JUNE 17, 2015

However, the product didn't take off until the early 2000s when Oprah featured the sheepskin boots in her "Oprah's Favorite Things" segment. Here's a brief timeline of events that helped pique people's interest in the versatile hot sauce: 2009: Bon Appetit named Sriracha its "Ingredient of the Year.". The result?

Work Management 28

Work Management Marketing Management Trends Paid Search Agency 28

Webbiquity

SEPTEMBER 8, 2010

30% of social media users access a social media site “several times a day,&# up from 18% in 2009. 85% view company blogs as “useful,&# while 71% said the same for Twitter (up from just 39% in 2009). Erik Qualman updates some statistics from 2009, showing how rapidly this landscape is changing. goes to Facebook.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Convince & Convert

SEPTEMBER 21, 2010

This is especially handy when you need to segment your audience. Flowtown allows you to take email addresses (like the people subscribed to my newsletter) and determine in which social networks they are active. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Webbiquity

JUNE 6, 2011

What’s most interesting is that Umair made this statement in June, 2009 when Twitter had recorded approximately 2.5 Since 2009, we have seen revolutionary wars and unspeakable natural disasters. He’s also active in social media and was named as one of the Twin Cities Top Titans in Social Media in 2009.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Online Marketing Institute

OCTOBER 31, 2010

This is especially handy when you need to segment your audience. Flowtown allows you to take email addresses (like the people subscribed to my newsletter) and determine in which social networks they are active. August 12, 2010 (768) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 40

Social Media Paid Content Tools Media 40