markempa

JUNE 8, 2005

This is especially important in generating postitive word of mouth (WOM) too. If you’re really good, people (you don’t even know) will start recommending you to their collegues and peers. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. They said they were thought leaders.

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

markempa

JUNE 9, 2005

IT Marketers - if you have often wondered how you compare to your peers, make sure you participate in this survey. IT Marketers - if you have often wondered how you compare to your peers, make sure you participate in this survey. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

Lead Generation 120

Lead Generation Customer Surveys Peer-to-peer B2B Marketing 120

Online Marketing Institute

MAY 27, 2009

Posted on Tuesday, May 26th, 2009 at 7:27 pm Why B-to-B Marketers Will Pioneer the New, New Media 150,000 Years of Social Network Media Experience: Why B-to-B Marketers Will Pioneer the New, New Media. B-to-B has always been peer-to-peer. In what seems a matter of months, social network marketing has become the rage.

Peer-to-peer 40

Peer-to-peer B to B RSS Word of Mouth 40

markempa

JUNE 16, 2005

Here are just a few of the great projects I have planned: Lead Generation Benchmark report project (helping marketers compare their B2B lead generation performance against peer companies), event marketing, media relations, press releases, various book promotions, administrative duties, and marketing database management.

Lead Generation 120

Lead Generation PR B2B Marketing Peer-to-peer 120

markempa

MAY 24, 2005

« Lead generation ROI depends on a good handoff | Main | How to leverage word of mouth for more leads » Velocity of Lead Follow-Up Is Critical To Winning the Complex Sale Many things with lead generation seem easier than they are. They have an amazing lead conversion rate, which is triple the amount of their industry peers.

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Sales Marketing Analytics Tools 120

Convince & Convert

SEPTEMBER 7, 2010

That’s like finding a better way to punch people in the face&# is one of the more memorable examples of his outlook. UNderstandable One of the most commendable aspects of this book is Stratten’s gift for boiling down a marketing principle to its simplest form. UNsettling Stratten has a knack for gaps. A tall order, to be certain.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

B2B Marketing Savvy

SEPTEMBER 15, 2009

of the 2009 ISCRAM Conference. Twitter Power: Tweets as Electronic Word of Mouth. Lenhart, A (2009). find themselves the subject of academic scholarship and book publishing “for the rest of us…” . Ah… Twitter and Facebook, we knew you when…. Sure, campaign 2008 thrust Twitter on to the public stage, but what else?

Social Media 40

Social Media Facebook Research Peer-to-peer 40

markempa

JULY 11, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! sales ready leads).

Lead Generation 120

Lead Generation ROI B2B Marketing BtoB 120

Convince & Convert

MAY 13, 2010

Not sure who came up with it originally) Social media changes the relationship between companies and customers from master and servant, to peer to peer. While my social media speaking engagements vary enough that I alter my material quite a bit from event to event, there is definitely a batch of one liners that I tend to incorporate.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Adobe Experience Cloud Blog

MARCH 25, 2010

Yet according to CSO Insight’s 2010 Sales Performance Optimization study, only 52% of sales reps met quota in 2009, and companies achieved only 78% of their revenue plans. Any revenue-focused executive who can’t reliably deliver on his or her revenue commitments will soon be out of a job. techniques to grow revenue predictably and reliably.

Sales Management 48

Sales Management Lead Ranking Work Management Sales Qualified Leads 48

Convince & Convert

JUNE 2, 2010

Is this a great way to bring remote friends’ commentary into a purchase decision (fashion) that is driven by peer feedback? June 2nd, 2010 |Written By: Jay Baer | View Comments Tweet Is the interconnected Web bringing us together, or making us all distracted voyeurs? Or is this just creepy? There are something like 150 million blogs.

Social Media 133

Social Media Media Curation Webinar Metrics 133

Online Marketing Institute

JULY 31, 2009

In fact, 88% said Web sites were important in helping them decide what to buy. However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. population. population. Here’s 6 ways to find the gossips in your midst: 1.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

ConvertKit

OCTOBER 20, 2021

We even bring in a pro for some real-life tips—our friend Susan Palmer of Lead Cat Press , who has been teaching music lessons online since 2009. ” The truth is, a lot of widely successful and capable musicians feel compelled to share their skillset with the next generation of musicians. Make a living selling your work.

Word of Mouth 127

Word of Mouth Fulfillment Peer-to-peer Internet Marketing 127

Convince & Convert

JULY 14, 2010

Truer words could not be spoken and your results may be reflecting a message that is contrary to your organization’s mission and self-image. A Google search of the phrase “social media ROI” provides 694,000 results (at least at this writing). What matters to the CEO is her/his vision – no more and no less. Why ignore it?

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

markempa

MAY 19, 2005

Reichheld asks, “Would you recommend our products or services to a business peer?” I submit that if you are not asking and getting the answer to this question, you could be generating word of mouth, but not the good kind. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120

markempa

APRIL 12, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

ROMI 120

ROMI Lead Generation Work Management B2B Marketing 120

Convince & Convert

JULY 8, 2010

philosophy, Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. He lives in Cleveland and has not, to his knowledge, ever been bitten by a vampire—although he his cursed to roam the earth as a Cleveland Browns fan. I had an epiphany the other day. So too with email. Consumer’s who get it, want it.

RSS 128

RSS Paid Search Agency Social Media Email Marketing 128

Online Marketing Institute

OCTOBER 1, 2010

Since then, we’ve discussed a vision of how corporate websites and social networks would integrate ( roadmap: see these 8 stages of integration ) and today, the tools and technologies are finally here to make that happen. Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Convince & Convert

FEBRUARY 9, 2010

world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008. That’s why brands go to great lengths to humanize themselves on the social Web. A survey of 4,875 adults (500 U.S.) A survey of 4,875 adults (500 U.S.)

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

SEPTEMBER 21, 2010

In other words, how accurate does it need to be? She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. First – What are the objectives?

Social Media 155

Social Media Media Paid Content Work Management 155

Convince & Convert

APRIL 8, 2010

Because as a content consumption device, the iPad is simply without peer. Before that fabulous, glorious day, one of my jobs at home was to jump up and twist the channel knob at the whim of my parents, like some sort of orthopedic carpal-tunnel experiment gone astray. Less than seductive technology. I have found this to be a poor comparison.

Paid Search Agency 136

Paid Search Agency Content Social Media PR 136

Convince & Convert

APRIL 22, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Media Too Big For Its Britches?

Social Media 128

Social Media Paid Content Media Advertising Agencies 128

Convince & Convert

SEPTEMBER 23, 2010

Send them via Twitter @kurrently Kurrently allows us to peer into the minds of Facebook users like never before, and since there are something like 500% more Facebook users than Twitter users in the U.S., But there are 400 million people on Facebook,&# Gilbert said. “I want to know what they are saying, too.&# that’s a big deal.

Social Media 164

Social Media Media Webinar Metrics Marketing & Strategy 164

Convince & Convert

SEPTEMBER 2, 2010

Family, friends, colleagues. As my co-author Amber Naslund put it once “with social media, my relationships aren’t bound by geography or circumstance.&# Humanity People always slam Twitter for people talking about “what they had for lunch&# but the blending of the personal and professional is very attractive to me. I love change.

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153

Convince & Convert

JUNE 23, 2010

Crowdsourcing is evolving beyond the shiny contest model (Doritos’ “Crash the Super Bowl” ) and into something more meaningful to the brands embracing it and the consumers contributing to it. There is no better ‘bang’ for your buck than a well thought out and properly executed crowdsourcing initiative. This is where crowdsourcing comes in.

Social Media 121

Social Media Media Paid Content Webinar Metrics 121

Convince & Convert

APRIL 27, 2010

He is without peer. Louis to Phoenix, coming back from SocialFresh. I’ll probably fly 150 segments this year, which is a lot, but nowhere near Chris Brogan territory. Today, I’ve fortunately been upgraded to first class, which happens infrequently because I travel enough to make it exhausting, but not enough to make it rewarding.

Social Media 131

Social Media Media Webinar Metrics Marketing & Strategy 131

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble? Interaction.

Twitter 145

Twitter CRM Business Paid Search Agency 145

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Slow Enough to Succeed in Social Media?

Social Media 159

Social Media Media Webinar Metrics Marketing & Strategy 159