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B2B Email Benchmarks: Answers Vary Widely

Customer Experience Matrix

I found five relevant studies dating back to 2009. Taking the oldest first: Silverpop International Email Marketing Benchmark Study, 2009 This one doesn’t break out results by mailer type, so it’s probably dominated by business-to- consumer marketers. market, but the 2009 Silverpop study showed similar figures for both.

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The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. Our open rates average 30%. How can we improve open rates? Is this good? United States License.

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10 Brands Show Us How Email Marketing is Done

PureB2B

Furthermore, a study by Custora found that customer acquisition through email quadrupled from 2009 to 2013, with the 2009 benchmark set at 7%. The campaign resulted in 75% open rate and a 25% response rate that are actual replies from their subscribers. Drift – Break The Ordinary. Image Source: Drift ).

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Aberdeen Shows How to Do Email Marketing Right

The Effective Marketer

Content personalization is not an easy task but according to the research it will likely give you a 38% better open rate and 86% greater click-through rate than non-personalized email messages. The lesson? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

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A Checklist for 2012 Content Marketing Plans

Writing on the Web

What email promotional subject lines got the best open rates? Which email newsletters titles got better open rates ? Which white paper or special report got good download rates? Related posts: A Checklist for 2009 Content Marketing Plans. Which posts generated the most comments? Happy writing!

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10 Brands Show Us How Email Marketing is Done

PureB2B

Furthermore, a study by Custora found that customer acquisition through email quadrupled from 2009 to 2013, with the 2009 benchmark set at 7%. The campaign resulted in 75% open rate and a 25% response rate that are actual replies from their subscribers. Drift – Break The Ordinary. Image Source: Drift ).

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effective marketer principle 4: take responsibility for decisions

The Effective Marketer

If, for example, an activity within your plan is to send out an email blast to selected customers inviting them to attend a webinar, you not only need to ensure you are tracking the results of the email campaign (open rates, click trough rates, bounce rates, etc.) United States License.

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