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The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. Our open rates average 30%. How can we improve open rates? Is this good? United States License. United States License.

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Aberdeen Shows How to Do Email Marketing Right

The Effective Marketer

Content personalization is not an easy task but according to the research it will likely give you a 38% better open rate and 86% greater click-through rate than non-personalized email messages. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 The lesson?

Planning 100
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effective marketer principle 4: take responsibility for decisions

The Effective Marketer

If, for example, an activity within your plan is to send out an email blast to selected customers inviting them to attend a webinar, you not only need to ensure you are tracking the results of the email campaign (open rates, click trough rates, bounce rates, etc.) United States License. United States License.

Planning 100